{"id":106700,"date":"2019-02-07T11:11:04","date_gmt":"2019-02-07T10:11:04","guid":{"rendered":"https:\/\/www.electrive.com\/?p=106700"},"modified":"2026-03-13T15:46:51","modified_gmt":"2026-03-13T14:46:51","slug":"fracaso-del-marketing-de-masas","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2019\/02\/07\/mass-marketing-fail\/","title":{"rendered":"Fracaso del marketing de masas"},"content":{"rendered":"<p>Volkswagen deb\u00eda realizar 3% de ventas con VE en 2018, estim\u00f3 Martin Winterkorn en 2010 pero ahora lo sabemos, fracasaron. Seg\u00fan VW, entreg\u00f3 6,24 millones de veh\u00edculos en 2018, de los cuales solo unos 50.000 eran coches el\u00e9ctricos e h\u00edbridos enchufables, por lo que ni siquiera consiguieron superar la marca de los 1%. Mucho margen de mejora.<!--more--><\/p>\n<p>El <a href=\"https:\/\/www.electrive.com\/es\/2018\/09\/17\/vw-presenta-la-arquitectura-meb-impulsando-el-plan-electrico-para-todos\/\">Plataforma MEB<\/a>, en la que VW est\u00e1 trabajando diligentemente, se espera que para 2022 haya 27 modelos de veh\u00edculos el\u00e9ctricos bajo las distintas marcas de VW. Volkswagen llega un poco tarde a la fiesta en lo que respecta a la electrificaci\u00f3n, pero ya veremos lo bien que se las apa\u00f1an para tomar la curva.<\/p>\n<p><a href=\"https:\/\/www.reuters.com\/article\/retire-us-volkswagen\/volkswagen-says-3-percent-of-sales-to-be-electric-cars-idUSTRE66J08Y20100720\" target=\"_blank\" rel=\"noopener nofollow\">reuters.com<\/a> (estimaci\u00f3n 2010), <a href=\"https:\/\/www.volkswagenag.com\/en\/news\/2019\/01\/volkswagen-sets-new-delivery-record-in-2018.html\" target=\"_blank\" rel=\"noopener nofollow\">volkswagenag.com<\/a> (realidad 2018)<\/p>","protected":false},"excerpt":{"rendered":"<p>Volkswagen deb\u00eda realizar 3% de ventas con VE en 2018, estim\u00f3 Martin Winterkorn en 2010 pero ahora lo sabemos, fracasaron. Seg\u00fan VW, entreg\u00f3<\/p>","protected":false},"author":22,"featured_media":103753,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,7457,6382,567],"class_list":["post-106700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-hev","tag-phev","tag-volkswagen"],"acf":{"inhalt_teil2":""},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/106700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=106700"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/106700\/revisions"}],"predecessor-version":[{"id":301186,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/106700\/revisions\/301186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/103753"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=106700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=106700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=106700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}