Oliver Zipse asumir\u00e1 la direcci\u00f3n de BMW el 16 de agosto, as\u00ed lo acaba de decidir el consejo de administraci\u00f3n. Con la marcha de Harald Kr\u00fcger, el fabricante de autom\u00f3viles alem\u00e1n tendr\u00e1 mucho que hacer para ponerse al d\u00eda en movilidad el\u00e9ctrica, r\u00e1pido. <\/p>\n
Con el i3, BMW tuvo en su d\u00eda cierto liderazgo en la movilidad el\u00e9ctrica en Alemania. Desde entonces, no ha salido ning\u00fan modelo nuevo de la empresa muniquesa, y sus principales competidores, Mercedes y Audi, se han puesto al d\u00eda. Ni que decir tiene que Tesla est\u00e1 a\u00fan m\u00e1s adelantada. As\u00ed que ahora todas las miradas estar\u00e1n puestas en Oliver Zipse.<\/p>\n
En retrospectiva, el fracaso de BMW en este frente puede realmente archivarse bajo el ep\u00edgrafe \"demasiado poco, demasiado tarde\": Cuando el jefe de BMW Harald Kr\u00fcger anunci\u00f3 a finales de junio<\/a> que BMW quer\u00eda implantar antes la estrategia de movilidad el\u00e9ctrica existente, en realidad iba un buen trecho por detr\u00e1s del reba\u00f1o. La cifra de 25 modelos electrificados (en su mayor\u00eda h\u00edbridos) anunciada anteriormente para 2025 se prev\u00e9 ahora para 2023, dos a\u00f1os antes.<\/p>\n Simplemente el hecho de que BMW tenga que adelantar su plan de e-movilidad para ponerse al d\u00eda deja dolorosamente claro que la peque\u00f1a ventaja que una vez tuvieron hace tiempo que se desvaneci\u00f3. Cuando Kr\u00fcger asumi\u00f3 la presidencia del Consejo de Administraci\u00f3n en 2015, el Grupo ya contaba con una innovadora oferta de coches el\u00e9ctricos en la forma del i3. La competencia local no tuvo nada que le hiciera sombra durante mucho tiempo. Mientras que Mercedes y Porsche est\u00e1n sacando ahora sus primeros coches el\u00e9ctricos de gran serie, Audi ya vende el e-tron, e incluso Jaguar ofrece un SUV el\u00e9ctrico con datos de rendimiento respetables. S\u00f3lo BMW se mostr\u00f3 demasiado vacilante bajo el mandato de Kr\u00fcger y simplemente perdi\u00f3 el tren.<\/p>\n A Zipse le esperan algunas tareas. El anterior Jefe de Producci\u00f3n, que ha sido nombrado nuevo jefe por el Consejo de Supervisi\u00f3n de BMW esta noche en su reuni\u00f3n en EE.UU., no s\u00f3lo tiene que ponerse al d\u00eda en el d\u00eda a d\u00eda y con las cifras de ventas globales de Mercedes-Benz - porque Kr\u00fcger tambi\u00e9n perdi\u00f3 el liderazgo aqu\u00ed. En el futuro campo cr\u00edtico de la movilidad el\u00e9ctrica, deben tomarse -o revisarse- importantes decisiones direccionales.<\/p>\n Vuelta a la posici\u00f3n de partida: Desde el i3, que se lanz\u00f3 en 2013 y desde entonces se ha mantenido a la \u00faltima con dos actualizaciones de la bater\u00eda, BMW no ha lanzado un nuevo coche el\u00e9ctrico de bater\u00eda al mercado (sin mencionar la electrificaci\u00f3n de las motocicletas BMW). Por aquel entonces, Kr\u00fcger hab\u00eda cancelado las derivaciones previstas y t\u00e9cnicamente posibles sobre la plataforma de fibra de carbono alegando que eran demasiado caras. El recientemente presentado Mini Cooper SE<\/a> tampoco entra en la categor\u00eda de coche el\u00e9ctrico nuevo: utiliza la tecnolog\u00eda del i3. Desde entonces s\u00f3lo ha habido h\u00edbridos enchufables bajo la marca l\u00edder de BMW, con modelos totalmente el\u00e9ctricos en proyecto. Adem\u00e1s del Mini el\u00e9ctrico, el i4<\/a>, iX3<\/a> y la versi\u00f3n en serie del iNEXT<\/a> est\u00e1n previstos para su lanzamiento en los a\u00f1os 2020 a 2022. Tambi\u00e9n se est\u00e1 preparando un segundo Mini el\u00e9ctrico, situado por debajo del Cooper SE, y la electrificaci\u00f3n total (no antes de 2030). discutido<\/a> por ahora.<\/p>","protected":false},"excerpt":{"rendered":" Oliver Zipse asumir\u00e1 la direcci\u00f3n de BMW el 16 de agosto, as\u00ed lo acaba de decidir el consejo de administraci\u00f3n. Con la marcha de Harald Kr\u00fcger, el fabricante de autom\u00f3viles alem\u00e1n tendr\u00e1 mucho<\/p>","protected":false},"author":24,"featured_media":115920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,56,977,13591,18117,1869,5525,16566,7459,14196,4567,368,13804,16148,6382],"class_list":["post-115946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-bmw","tag-bmw-i","tag-career","tag-cooper-se","tag-harald-kruger","tag-i3","tag-i4","tag-inext","tag-ix3","tag-klaus-froehlich","tag-mini","tag-mini-electric","tag-oliver-zipse","tag-phev"],"acf":{"inhalt_teil2":" Zipse can and must build on this. Chairman Norbert Reithofer said in a statement, that Zispe “will provide the BMW Group with fresh momentum in shaping the mobility of the future.”<\/p>\n One decision by Kr\u00fcger, who also supported his successor as Chief Production Officer, could still pay off: Instead of operating independent plants or production lines for electric cars like Audi’s e-tron production in Brussels or Porsche’s new Taycan production, the BMW modular system makes it possible for all drive types to be manufactured together on a single line. This makes the introduction of new models or the adjustment of production figures in relation to the combustion engines much easier. It also ensures more constant capacity utilisation of the existing plants, which is not negligible for the support of the Supervisory Board.<\/p>\n A news article from England fits into this picture: It is possible that the i3 will not receive a successor despite steadily rising sales figures. “It is difficult to say whether the i3 will have a direct successor, as electrification is moving more in the direction of the mainstream \u2013 with the upcoming iX3, for example,” said Sales Director Pieter Nota in an interview with the British magazine AutoExpress<\/em>. “The i3 had a pioneering role \u2013 it initiated BMW’s electrification plan, but electrification is now becoming mass-compatible.” And that means that there will probably no longer be a separate platform for the i3 with its electric architecture and carbon fibre body.<\/p>\n However, it remains to be seen how good the vehicles based on this mixed construction kit will be compared to dedicated electric cars (“Purpose Design”). One example: While the iX3 is based on the well-known X3 and adopts numerous features and basic dimensions from it, Audi’s competitor, the Q4 e-tron, will soon bring an electric SUV based on MEB. This means that Audi can potentially exploit the advantages of a purely electric architecture, while the iX3’s hands are tied in certain respects (e.g. engine suspension and position, cooling and air intakes as well as the interior). BMW will have considered and accepted such points in its development. Should the MEB concept prevail, Zipse should not shy away from a radical decision.<\/p>\n How much the person of the Chairman of the Board of Management can influence the fate of a company in a field such as electromobility, even in a group with more than 100,000 employees worldwide, is demonstrated by BMW itself: When Kr\u00fcger was promoted from Head of Production to Chairman of the Board of Management in 2015, this was a turning point for the BMWi electric division: Herbert Diess, then Board Member for Development, had made a decisive contribution to electric mobility at BMW \u2013 even during his time as Board Member for Purchasing, he had strengthened BMWi in-house. After his defeat in the duel for his successor at the top of the board, Diess moved to Volkswagen, and the upcoming electric offensive there now bears his signature.<\/p>\n At BMW, on the other hand, little progress was made: The reluctant Kruger \u2013 preferred by the major shareholders of the Quandt family to the demanding Diess precisely because of this characteristic \u2013 invested considerably less in this future field with an uncertain return. SUVs like the X3 and X5 could be sold better, with a fat margin and a large combustion engine. Leading heads of BMWi, including managers such as Carsten Breitfeld, Benoit Jacob and Dirk Abendroth, subsequently left the Munich-based company. This meant that a great deal of electric mobility expertise was lost. Insiders report that Klaus Fr\u00f6hlich, the member of the Board of Management responsible for the development, was decisively accountable for this.<\/p>\n After all, BMW was able to maintain its high vertical range of manufacture for central components in the electric drive train. Whether electric machine, power electronics or battery assembly \u2013 the engineers master all these fields and produce them for the plug-in hybrids in respectable numbers. Several steps have already been taken in recent weeks to accelerate these processes. With Jaguar Land Rover, the Munich-based company wants to jointly develop electric drives and establish a platform for autonomous driving with its archrival Daimler \u2013 both projects were driven forward by Chief Development Officer Fr\u00f6hlich.<\/p>\n The task of Oliver Zipse will be to leverage this wealth of experience and transfer it to purely electric cars on a large scale \u2013 possibly on new platforms. Tesla and the numerous newcomers from USA and Asia will not wait.<\/p>\n Article by Sebastian Schaal; edit Nora Manthey.<\/em><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/115946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=115946"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/115946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/115920"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=115946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=115946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=115946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}