{"id":121696,"date":"2019-10-29T13:49:16","date_gmt":"2019-10-29T12:49:16","guid":{"rendered":"https:\/\/www.electrive.com\/?p=121696"},"modified":"2025-06-26T10:16:52","modified_gmt":"2025-06-26T08:16:52","slug":"la-rumoreada-ofensiva-electrica-de-daimler-para-mercedes-amg","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2019\/10\/29\/daimlers-rumoured-electric-offensive-for-mercedes-amg\/","title":{"rendered":"La rumoreada ofensiva el\u00e9ctrica de Daimler para Mercedes-AMG"},"content":{"rendered":"<p>El nuevo jefe de Daimler, Ola K\u00e4llenius, planea la electrificaci\u00f3n integral de la marca de deportivos AMG. Supuestamente, el objetivo no es s\u00f3lo duplicar las ventas de la filial de la marca de altas prestaciones, sino tambi\u00e9n apostar por propulsores (parcialmente) el\u00e9ctricos, por necesidad.<!--more--><\/p>\n<p>Seg\u00fan <em>Manager Magazin<\/em>, los modelos AMG se convertir\u00e1n \"r\u00e1pidamente a la propulsi\u00f3n el\u00e9ctrica y a los h\u00edbridos enchufables\". K\u00e4llenius presentar\u00e1 internamente la estrategia de futuro de la empresa con la palabra clave \"Electric First\" a inversores y analistas en Londres y Nueva York a mediados de noviembre.<\/p>\n<p>Porsche es el modelo a seguir para el futuro de AMG. El fabricante de autom\u00f3viles deportivos de la zona alemana de Stuttgart-Zuffenhausen no s\u00f3lo ofrece la <a href=\"https:\/\/www.electrive.com\/es\/2019\/09\/04\/porsche-taycan-finalmente-desvelado\/\">Taycan<\/a>, actualmente el coche el\u00e9ctrico de carga m\u00e1s r\u00e1pida en producci\u00f3n, sino tambi\u00e9n m\u00e1s de una propulsi\u00f3n PHEV para modelos como el <a href=\"https:\/\/www.electrive.com\/es\/2019\/09\/18\/porsche-decidira-sobre-el-718-en-un-ano\/\">Panamera y Cayenne<\/a> - algunos de los modelos m\u00e1s destacados de estas series. Y desde que Porsche ha suprimido el di\u00e9sel, los derivados PHEV se han convertido en las variantes m\u00e1s vendidas de las dos series de modelos, seg\u00fan el mercado.<\/p>\n<p>Seg\u00fan <em>Manager Magazin<\/em>las estrategias de ventas de Porsche tambi\u00e9n deber\u00edan emularse. Porsche vendi\u00f3 alrededor de 250.000 coches en 2018, AMG s\u00f3lo la mitad. K\u00e4llenius solucionar\u00eda otro problema con el objetivo de crecimiento de las ventas de la flota electrificada de AMG: Los modelos AMG emiten demasiado CO2, por lo que los \u00e9xitos de ventas de la filial de rendimiento est\u00e1n perjudicando actualmente el balance de CO2 de la flota de Mercedes. Con unos PHEV y BEV mucho m\u00e1s atractivos, AMG contribuir\u00eda a reducir las emisiones de la flota en el futuro, pero la ofensiva probablemente llegue demasiado tarde para el objetivo individual de CO2 de 102 gramos por kil\u00f3metro para 2020.<\/p>","protected":false},"excerpt":{"rendered":"<p>El nuevo jefe de Daimler, Ola K\u00e4llenius, planea la electrificaci\u00f3n integral para la marca de deportivos AMG. Se supone que el objetivo no es s\u00f3lo duplicar las prestaciones<\/p>","protected":false},"author":24,"featured_media":75943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[23,3701,114,5110,18948,9961,362,12032,6382],"class_list":["post-121696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-amg","tag-bev","tag-daimler","tag-eq","tag-eva2","tag-germany","tag-mercedes-benz","tag-ola-kallenius","tag-phev"],"acf":{"inhalt_teil2":"<p>But Daimler can move fast when it wants to \u2013 a first model could go on sale in the coming year: According to the German car industry trade magazine <em>Auto, Motor und Sport<\/em>, a PHEV version of the <a href=\"https:\/\/www.electrive.com\/2017\/04\/10\/mercedes-amg-hyundai-lynk-co-jeep-tesla-skodas-vision-e\/\">AMG GT<\/a> 4-door model is supposed to be a done deal. At the 2017 Geneva Motor Show, AMG presented the concept of a four-door hybrid sports car with a V8 engine and a powerful electric motor on the rear axle. However, AMG only launched the GT 4-door with pure combustion engines. In the coming year, the Mercedes-AMG GT EQ performance is to be introduced as a hybrid to the supposedly 588 kW production model.<\/p>\n<p>The forthcoming hybridisation of the AMG models would thus also be an indirect consequence of the massive expansion of recent years. Whereas previously only the larger models such as the E-Class and S-Class were available in AMG versions, there are now considerably more models under this name \u2013 right down to the A-Class and the compact SUV GLB. The resulting higher unit numbers are now driving CO2 emissions.<\/p>\n<p>As <em>Manager Magazin<\/em> writes, new vehicle architectures are to help reduce costs in the &#8220;ecological realignment of the Group&#8221;. These multi-energy platforms (such as the EVA2) should be able to accommodate both battery and combustion drives and thus lead to lower development costs for the individual models.<\/p>\n<p><a href=\"https:\/\/www.manager-magazin.de\/unternehmen\/autoindustrie\/daimler-ola-kaellenius-will-amg-absatz-verdoppeln-a-1292912.html\" target=\"_blank\" rel=\"noopener noreferrer\">manager-magazin.de<\/a>, <a href=\"https:\/\/www.auto-motor-und-sport.de\/neuheiten\/mercedes-amg-gt-hybrid-eq-performance-eq-plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">auto-motor-und-sport.de<\/a> (both in German)<\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/121696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=121696"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/121696\/revisions"}],"predecessor-version":[{"id":276432,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/121696\/revisions\/276432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/75943"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=121696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=121696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=121696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}