{"id":123474,"date":"2019-11-25T16:49:09","date_gmt":"2019-11-25T15:49:09","guid":{"rendered":"https:\/\/www.electrive.com\/?p=123474"},"modified":"2019-11-26T10:06:34","modified_gmt":"2019-11-26T09:06:34","slug":"bosch-suspende-el-uso-compartido-de-scooters-coup","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2019\/11\/25\/bosch-discontinues-coup-scooter-sharing\/","title":{"rendered":"Bosch suspende el uso compartido de scooters Coup"},"content":{"rendered":"<p>El servicio de uso compartido de scooters el\u00e9ctricos Coup, de Bosch, ha anunciado que interrumpir\u00e1 su servicio en las ciudades alemanas de Berl\u00edn y Tubinga a mediados de diciembre de 2019. Tambi\u00e9n se cerrar\u00e1n a corto plazo las sedes de Par\u00eds y Madrid.<!--more--><\/p>\n<p>Una continuaci\u00f3n de Coup \"no es econ\u00f3micamente posible a largo plazo en un mercado de uso compartido altamente competitivo y con costes elevados al mismo tiempo\", seg\u00fan un comunicado de prensa. Con sus scooters Gogoro de color negro turquesa, el servicio, que se puso en marcha en Berl\u00edn en el verano de 2016, se ha convertido r\u00e1pidamente en una marca conocida, y su expansi\u00f3n a las capitales de <a href=\"https:\/\/www.electrive.com\/es\/2018\/06\/02\/el-golpe-despega-en-madrid-con-850-scooters-electricos\/\">Espa\u00f1a<\/a> y Francia tambi\u00e9n ha establecido un <a href=\"https:\/\/www.electrive.com\/es\/2019\/02\/28\/el-golpe-aumenta-las-flotas-de-las-grandes-ciudades-en-500-scooters-electricos-cada-una\/\">presencia internacional<\/a>.<\/p>\n<p>El motivo del fin fueron principalmente los costes. Para poder ofrecer el servicio de alta calidad que aprecian los clientes, se requiere un gran esfuerzo. En la comunicaci\u00f3n, Coup menciona, por ejemplo, los veh\u00edculos premium, una plataforma de reservas intuitiva, servicios adicionales como la autoescuela y Citytours. \"La operaci\u00f3n diaria con la sustituci\u00f3n de bater\u00edas y el servicio de atenci\u00f3n al cliente es costosa, pero necesaria para poner la flota a disposici\u00f3n de los clientes en buenas condiciones\", escribe Coup.<\/p>","protected":false},"excerpt":{"rendered":"<p>El servicio de uso compartido de scooters el\u00e9ctricos Coup, de Bosch, ha anunciado que interrumpir\u00e1 su servicio en las ciudades alemanas de Berl\u00edn y Tubinga a mediados de diciembre de 2019. En Par\u00eds y Madrid<\/p>","protected":false},"author":22,"featured_media":114389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9942],"tags":[17967,53,3701,63,6892,10153,9970,9961,3077,2049,12420,10157,19201],"class_list":["post-123474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fleets","tag-baden-wuerttemberg","tag-berlin","tag-bev","tag-bosch","tag-coup","tag-electric-scooters","tag-france","tag-germany","tag-madrid","tag-paris","tag-scooter-sharing","tag-spain","tag-tubingen"],"acf":{"inhalt_teil2":"<p>A price increase to cover costs was obviously out of the question, as customer loyalty in the sharing market is rather low and price sensitivity is quite high. With further operation at higher prices, further losses would have been incurred if the number of users had fallen.<\/p>\n<p>According to the announcement, customers should be able to continue using the service until it is discontinued. The costs incurred for minute packages already purchased and not used are to be reimbursed. Coup only introduced the <a href=\"https:\/\/www.electrive.com\/2019\/06\/24\/coup-adds-rental-by-the-minute-to-prices\/\">minute packages this summer<\/a>, and in October users even tested a battery change in Berlin &#8211; even then an attempt to save costs.<\/p>\n<p>In March, Coup boss Berne Schmaul in the interview with <em>electrive<\/em> had shown up content with the extent of utilisation. However, he also admitted that there would be no profits in the foreseeable future. &#8220;Coup is naturally an investment topic since 2016. We are growing very strongly and are currently concentrating on this,&#8221; said Schmaul at the time.<\/p>\n<p>According to its figures, Coup employs a total of 120 people, 75 of them in Berlin. &#8220;These are to receive support with the switching on new jobs, according to Coup. &#8220;As far as this is not possible, redundancy payments are planned.&#8221;<\/p>\n<p><em>Source: Press release via email<\/em><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/123474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=123474"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/123474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/114389"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=123474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=123474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=123474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}