Como parte de su estrategia \"Plan S\", ahora presentada, Kia ha anunciado once modelos totalmente el\u00e9ctricos hasta el a\u00f1o 2025. Para entonces, el 25% de las ventas corresponder\u00e1n a \"veh\u00edculos respetuosos con el medio ambiente\". El primer modelo totalmente el\u00e9ctrico se lanzar\u00e1 en 2021.<\/p>\n
Como parte de esta \"estrategia a medio y largo plazo\", Kia pretende cambiar el enfoque de los veh\u00edculos con motor de combusti\u00f3n a los coches el\u00e9ctricos. Este \"cambio preventivo y empresarial\" no s\u00f3lo pretende aumentar el n\u00famero de modelos el\u00e9ctricos, sino tambi\u00e9n crear \"soluciones de movilidad a medida\". Kia ya est\u00e1 formulando objetivos concretos: Con estos nuevos modelos, Kia aspira a alcanzar una cuota del 6,6% del mercado mundial de veh\u00edculos el\u00e9ctricos (excluida China). Para 2026, Kia aspira a unas ventas anuales mundiales de 500.000 coches puramente el\u00e9ctricos y un mill\u00f3n de veh\u00edculos \"ecol\u00f3gicos\", es decir, que incluyan propulsores h\u00edbridos (tambi\u00e9n excluyendo China<\/a>).<\/p>\n El fabricante surcoreano tambi\u00e9n ha confirmado el lanzamiento de un modelo BEV espec\u00edfico el a\u00f1o que viene. Aunque Han-Woo Park, Presidente y Consejero Delegado de Kia Motors, no dio m\u00e1s detalles sobre el veh\u00edculo en la presentaci\u00f3n de la estrategia, es probable que el modelo sea el primero de Kia en la nueva plataforma el\u00e9ctrica e-GMP <\/a>del Grupo Hyundai Kia, es decir, un coche el\u00e9ctrico con tecnolog\u00eda de 800 voltios. Visualmente, el modelo deber\u00eda basarse en el \"Imagine de Kia<\/a>\" concepto mostrado en marzo de 2019.<\/p>\n Es poco probable que el lanzamiento del primer coche el\u00e9ctrico dedicado de Kia marque el final de los modelos multienerg\u00eda como el Niro y el Soul, que se ofrecen en una \u00fanica plataforma tanto como BEV como en diversas versiones h\u00edbridas (y el Soul tambi\u00e9n se ofrece con motor de combusti\u00f3n). El e-GMP no se utilizar\u00e1 para todos los veh\u00edculos el\u00e9ctricos anunciados; adem\u00e1s de los veh\u00edculos el\u00e9ctricos \"dedicados\", seguir\u00e1 habiendo modelos \"derivados\" \"con precios y especificaciones diferenciados\".<\/p>","protected":false},"excerpt":{"rendered":" Como parte de su estrategia \u2018Plan S\u2019, ahora presentada, Kia ha anunciado once modelos totalmente el\u00e9ctricos hasta el a\u00f1o 2025. Para entonces, el 25% de las ventas<\/p>","protected":false},"author":22,"featured_media":103426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,17916,7457,303,6382],"class_list":["post-126023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-e-gmp","tag-hev","tag-kia","tag-phev"],"acf":{"inhalt_teil2":" In other words, the electric versions of existing models will probably be marketed differently than the pure electric models on the new platform. With 400-volt technology, they could be offered at a lower price than the high-end electric cars with more power and a longer range. Kia itself repeatedly confirmed through European COO Emilio Herrera that the company is also offering BEV offshoots of the Ceed<\/a> and Picanto<\/a> models.<\/p>\n According to its own statements, Kia intends to invest a total of 29 trillion won (approximately 22.5 billion euros) in its “Plan S” strategy by the end of 2025. “With the turbulent changes in the automotive industry, today is also an opportunity for Kia Motors to radically transform itself into a global company that specialises in innovations that focus on customer value,” says Han-Woo Park.<\/p>\n In the second half of the year, Kia also plans to unveil a new “brand system” currently under development. The corresponding press release is still very vague about exactly what this means, stating that this includes becoming a “pioneer in the age of electric vehicles”. With its new brand image, Kia also wants to appeal to younger generations and become a “symbol of challenge and innovation”.<\/p>\n More concrete information on the planned eleven models was not provided during the presentation. It remains to be seen just how many of the new electric vehicles will come to Europe at all, or whether the Korean company also wants to manufacture electric cars in Europe, as previously considered. In December, for example, there were reports that Kia is planning an electric version of the Seltos. However, this model will not make it to Europe, as its dimensions are virtually the same as those of the e-Niro<\/a> and it will also be kitted out with the e-Niro’s electric drive.<\/p>\n carscoops.com<\/a>, kianewscenter.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/126023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=126023"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/126023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/103426"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=126023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=126023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=126023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}