{"id":126496,"date":"2020-01-22T15:27:55","date_gmt":"2020-01-22T14:27:55","guid":{"rendered":"https:\/\/www.electrive.com\/?p=126496"},"modified":"2020-01-23T13:49:43","modified_gmt":"2020-01-23T12:49:43","slug":"mg-da-en-el-clavo-en-india-con-el-e-suv","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2020\/01\/22\/mg-hits-indian-sweet-spot-with-e-suv\/","title":{"rendered":"MG da en el clavo en la India con su primer SUV el\u00e9ctrico"},"content":{"rendered":"<p>El inter\u00e9s por los veh\u00edculos el\u00e9ctricos es muy alto en la India, ya que MG Motors ha recibido cerca de 3.000 reservas para su SUV totalmente el\u00e9ctrico ZS en menos de un mes. Esencialmente, el coche el\u00e9ctrico se ha agotado antes de su lanzamiento, por lo que la empresa ha detenido las reservas... por ahora. <!--more--><\/p>\n<p>El recuento hasta ahora alcanza algo m\u00e1s de 2.800 unidades en 27 d\u00edas, lo que deja a MG para atender 2.409 de las reservas recibidas de los mercados en los que el <a href=\"https:\/\/www.electrive.com\/es\/2019\/07\/17\/mg-saca-su-zs-suv-con-una-venta-especial\/\">SUV el\u00e9ctrico MG ZS<\/a> se lanzar\u00e1n primero: Delhi\/NCR, Bombay, Ahmedabad, Bangalore e Hyderabad.<\/p>\n<p>Parece que la empresa ha dado en el clavo de la propiedad de veh\u00edculos el\u00e9ctricos en la India, al tiempo que, por un lado, aprovecha el programa gubernamental de <a href=\"https:\/\/www.electrive.com\/es\/2019\/03\/01\/india-inicia-la-fase-2-del-programa-de-subvenciones-a-la-llama\/\">subvenciones para VE<\/a> y <a href=\"https:\/\/www.electrive.com\/es\/2020\/01\/06\/india-construira-mas-de-2600-estaciones-de-recarga\/\">infraestructura<\/a>Por otro lado, ofrece un \"lujo sostenible\" a un precio atractivo.<\/p>\n<p>40% de las reservas se realizaron por Internet, lo que muestra otro cambio en el comportamiento de los consumidores en el mayor mercado de veh\u00edculos el\u00e9ctricos del mundo. India ostenta este t\u00edtulo (por encima de China, seguida de EE.UU.) con la preferencia por los rickshaws el\u00e9ctricos y los veh\u00edculos de tres ruedas.<\/p>","protected":false},"excerpt":{"rendered":"<p>El inter\u00e9s por los veh\u00edculos el\u00e9ctricos es muy alto en la India y MG Motors ha recibido cerca de 3.000 reservas para su SUV totalmente el\u00e9ctrico ZS en menos de un mes. Esencialmente el<\/p>","protected":false},"author":24,"featured_media":126454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,13147,10090,8358,17412,959],"class_list":["post-126496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-electric-suv","tag-india","tag-mg-motor","tag-mg-zs-ev","tag-saic"],"acf":{"inhalt_teil2":"<p>Rajeev Chaba, President &amp; MD, MG Motor India, said, &#8220;MG Motor India entered the EV space as a catalyst for the country\u2019s nascent EV revolution by providing a complete, end-to-end ecosystem. The overwhelming response that we have received for the ZS EV validates our faith and highlights how ready the consumer market is for a new-age EV proposition when provided with the best-in-class product and infrastructure.&#8221;<\/p>\n<p><a href=\"https:\/\/www.electrive.com\/2019\/12\/09\/mg-motor-working-on-affordable-suv-in-india\/\">Just last month MG Motors announced<\/a> plans to develop an improved battery for their upcoming electric SUV ZS EV in India, which will feature a 73 kWh capacity and a theoretical range of 500 km. The manufacturer added that it will weigh the same as the current 44.6 kWh version.<\/p>\n<p>The ZS uses a front electric motor with 105 kW and 353 Nm of torque from a 44.5 kWh lithium-ion battery pack. The battery has been mounted underneath the car, which is capable of fast-charging.<\/p>\n<p><a href=\"https:\/\/www.electrive.com\/2019\/07\/17\/mg-brings-out-its-zs-suv-with-a-special-sale\/\">In July of last year,<\/a> Daniel Gregorious, Head of Sales &amp; Marketing at MG, said: &#8220;With an exciting \u00a321,495 price point at launch, ZS EV is a compelling option for customers who want to switch from old school petrol and diesel cars and enjoy all the wonderful benefits of electric motoring.&#8221; That being said, the model was still twice the price of its combustion engine counterpart, although of course customers save on fuel and maintenance costs.<\/p>\n<p>MG Motors says that the ZS EV has already registered significant interest in more than 10 international markets such as the United Kingdom, Europe, Australia, and Southeast Asia, revealing that the model received more than 2,000 orders within weeks of launch in the UK &amp; Thailand respectively.<\/p>\n<p><a href=\"https:\/\/www.business-standard.com\/article\/companies\/mg-motors-electric-vehicle-sold-out-before-launch-firm-halts-bookings-120012001424_1.html\" target=\"_blank\" rel=\"noopener noreferrer\">business-standard.com<\/a>, <a href=\"https:\/\/www.mgmotor.co.in\/media-center\/newsroom\/mg-registers-2409-zs-ev-bookings-in-27days-in-5-cities\" target=\"_blank\" rel=\"noopener noreferrer\">mgmotor.co<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/126496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=126496"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/126496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/126454"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=126496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=126496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=126496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}