Daimler ha anunciado sus planes de expansi\u00f3n en el subcontinente indio. En los pr\u00f3ximos dos a\u00f1os, el fabricante de autom\u00f3viles alem\u00e1n pretende lanzar un total de diez veh\u00edculos el\u00e9ctricos como Mercedes en la India, seg\u00fan informan los medios locales.<\/p>\n
Mercedes ya est\u00e1 muy implicada en la producci\u00f3n de SUV en la India, con el nuevo GLC Coup\u00e9 saliendo de las l\u00edneas de producci\u00f3n de Chakan, cerca de Pune. Es l\u00f3gico que esto tambi\u00e9n sirva de base para la expansi\u00f3n de la electrificaci\u00f3n all\u00ed.<\/p>\n
En cuanto a los planes concretos, el Director General y Consejero Delegado de Mercedes-Benz India, Martin Schwenk, declar\u00f3 Fortune India<\/em>: \"En los pr\u00f3ximos dos a\u00f1os, habr\u00e1 10 veh\u00edculos el\u00e9ctricos. Por un lado, estamos trabajando en el producto y, por otro, en el desarrollo del mercado. Tambi\u00e9n tenemos la intenci\u00f3n de mejorar la infraestructura. Muchas otras marcas tambi\u00e9n est\u00e1n sacando al mercado veh\u00edculos el\u00e9ctricos, lo que activa al cliente. Y nos preguntan: \u00bfqu\u00e9 es posible en el segmento de lujo? Vemos una demanda creciente\".<\/p>\n Sin embargo, todav\u00eda hay muchas cosas que no est\u00e1n claras, sobre todo porque la decisi\u00f3n se tom\u00f3 en medio de la pandemia de Covid-19 que actualmente asola el mundo. Schwenk admiti\u00f3 de hecho la incertidumbre: \"Nadie sabe realmente cu\u00e1nto impacto tendr\u00e1 el coronavirus y durante cu\u00e1nto tiempo\". Tampoco se sabe con certeza si la electrificaci\u00f3n prevista incluir\u00e1 nuevos modelos o modelos dise\u00f1ados espec\u00edficamente para el mercado indio. Sin embargo, parece probable que Mercedes utilice su gama global: \"No puedo responder hoy cu\u00e1l es exactamente el coche, pero puedo decir que tengo mucho \u00e9xito en la clase C y E, no veo por qu\u00e9 deber\u00eda ser diferente (para la India)\", dijo Schwenk.<\/p>","protected":false},"excerpt":{"rendered":" Daimler ha anunciado sus planes de expansi\u00f3n en el subcontinente indio. En los pr\u00f3ximos dos a\u00f1os, el fabricante de autom\u00f3viles alem\u00e1n pretende lanzar un total de diez veh\u00edculos el\u00e9ctricos como<\/p>","protected":false},"author":22,"featured_media":111682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,13147,18510,10090,362,6382,14579],"class_list":["post-130301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-electric-suv","tag-glc","tag-india","tag-mercedes-benz","tag-phev","tag-pune"],"acf":{"inhalt_teil2":" The pricing will likely be typical for the luxury brand. Still, the executive added consideration for reselling cars: “We are also creating a structure in the used car market,” before adding that “you can become a Mercedes owner at a different price point”. It will likely take some time to establish such second-hand dealership structures and for the electric vehicles to become available on a used basis. Also, there wAS no word on how battery life cycles will be managed to ensure that a used EV remains competitive with newer ones.<\/p>\n The interview also mentions the fact that Mercedes launches a lot of SUVs and prompted Schwenk whether the company would be neglecting this model type. His answer was vague, but confirmed the German company would include at least one sedan in their lineup: “A lot of customers aspire to have a sedan-shaped vehicle.” Schwenk also clarified that the two types would provide the basis for Mercedes vehicle lineup as “the SUV leg is developing and is as strong as the Sedan leg”.<\/p>\n To wrap up the interview, the questioning went in the direction of diesel engines, which the German manufacturer continues to believe in: “We believe that diesel has a strong future, also in India. 75% of our portfolio, specifically in C class, E and S class, is where diesel is the engine of choice for many customers” This does not leave a strong impression regarding their electrification plans. Still, considering the massive market rollout planned, we will likely also see customer behaviour changing.<\/p>\n