Audi est\u00e1 dando marcha atr\u00e1s en su idea inicial de convertir su berlina A8 de pr\u00f3xima generaci\u00f3n en un veh\u00edculo el\u00e9ctrico de bater\u00edas. En su lugar, el A8 tendr\u00e1 una versi\u00f3n h\u00edbrida enchufable con una autonom\u00eda m\u00e1s amplia.<\/p>\n
La decisi\u00f3n forma parte de una estrategia literalmente m\u00e1s amplia. Audi afirma que se centrar\u00e1 en los SUV totalmente el\u00e9ctricos porque las ventas de las grandes berlinas no registran crecimiento, mientras que los SUV\/crossover s\u00ed.<\/p>\n
A\u00fan as\u00ed, el jefe de desarrollo de Audi, Hans-Joachim Rothenpieler, dijo que el fabricante de autom\u00f3viles se hab\u00eda decidido en contra de un A8 totalmente el\u00e9ctrico tras intensas discusiones. \"En su lugar, ampliaremos la autonom\u00eda de nuestro h\u00edbrido enchufable a m\u00e1s de 47 km\", declar\u00f3 el ejecutivo a Automotive News Europe<\/em>.<\/p>\n La decisi\u00f3n difiere del caso de su competidor BMW. El CEO Oliver Zipse hab\u00eda confirmado a mediados de marzo, al presentar las cifras anuales, que BMW construir\u00eda el Serie 7<\/a> como coche el\u00e9ctrico puro. Tambi\u00e9n se espera que Mercedes lance una berlina el\u00e9ctrica de tama\u00f1o considerable con el EQS<\/a> a mediados de 2021, mientras que Tesla lleva vendiendo el Model S desde 2012.<\/p>\n Sin embargo, Audi parte de una tecnolog\u00eda diferente a la de BMW: la compa\u00f1\u00eda con sede en M\u00fanich lleva tiempo planificando con plataformas que puedan albergar diferentes tecnolog\u00edas de propulsi\u00f3n con relativa facilidad. El Audi A8, por su parte, se basa en el kit de construcci\u00f3n longitudinal modular del Grupo VW o, para ser m\u00e1s precisos, en la segunda versi\u00f3n denominada MLB evo. El e-tron quattro tambi\u00e9n se basa en este kit de construcci\u00f3n, pero con algunas modificaciones. Dado que el e-tron, como SUV, tiene una arquitectura de piso alto, los desarrollos propios de este veh\u00edculo no pueden transferirse directamente al A8, m\u00e1s plano. Esto implicar\u00eda probablemente m\u00e1s esfuerzos y costes, que no merecer\u00edan la pena debido a las limitadas perspectivas de mercado citadas por Rothenspieler.<\/p>","protected":false},"excerpt":{"rendered":" Audi est\u00e1 dando marcha atr\u00e1s en su idea inicial de convertir su berlina A8 de pr\u00f3xima generaci\u00f3n en un veh\u00edculo el\u00e9ctrico de bater\u00edas. En su lugar, el A8 tendr\u00e1 una versi\u00f3n h\u00edbrida enchufable con<\/p>","protected":false},"author":21,"featured_media":120764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[17029,32,13591,20197,6382],"class_list":["post-130982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-a8","tag-audi","tag-career","tag-henrik-wenders","tag-phev"],"acf":{"inhalt_teil2":" Especially since a fully electric A8 based on MLB-evo would be a one-off development anyway. Audi is more likely to establish the Premium Platform Electric (PPE), that it is jointly developing with Porsche, as the electric counterpart to the MLB for the large combustion engine models \u2013 which relates to models from A4 to A8 and Q5 to Q8. The PPE is thus theoretically suitable for all-electric Audi models<\/a> from the mid-range upwards \u2013 whether as a low or high-floor version for saloons and station wagons or SUVs and sport backs.<\/p>\n Although Audi has not made mention of concrete models, Porsche has said that the electric Macan<\/a> is to become the first PPE model, indicating an order of magnitude. However, before the end of this year, Audi plans to launch the e-tron GT on the Taycan’s J1 platform developed by Porsche – albeit with a more sporty focus than the luxurious A8. The smaller Audi models \u2013 virtually the electric counterpart to the MQB combustion motor vehicles \u2013 will be based on Volkswagen’s MEB. The first of these vehicles, the Q4 e-tron<\/a>, will also be built at the VW plant in Zwickau.<\/p>\n By the way, Audi’s decision against an electric A8 also breaks with a statement made by former CEO Bram Schot. The Dutchman, who led Audi until the end of March, had hinted in May 2019 that the next A8 would possibly only be offered as an electric car. As of April 1, after a long wait, former BMW board member Markus Duessmann took over from Bram Schot, as announced<\/a>. Duessmann was also able to appoint a new member of staff straight away: Henrik Wenders will take over the branding and global marketing. Wenders is coming from the Chinese electric car startup Byton to Audi.<\/p>\n With reporting by Sebastian Schaal, Germany.<\/em><\/p>\n autonews.com<\/a> (A8), audi-mediacenter.com<\/a> (Wenders)<\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/130982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=130982"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/130982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/120764"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=130982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=130982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=130982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}