{"id":132353,"date":"2020-05-04T11:45:31","date_gmt":"2020-05-04T09:45:31","guid":{"rendered":"https:\/\/www.electrive.com\/?p=132353"},"modified":"2020-05-05T12:21:36","modified_gmt":"2020-05-05T10:21:36","slug":"volkswagen-reasigna-el-pequeno-proyecto-meb","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2020\/05\/04\/volkswagen-reassigns-small-meb-project\/","title":{"rendered":"Volkswagen retira a Seat el proyecto de un peque\u00f1o coche el\u00e9ctrico"},"content":{"rendered":"<p>Volkswagen ha relevado a su marca Seat de la responsabilidad del desarrollo del proyectado peque\u00f1o coche el\u00e9ctrico MEB de menos de 20.000 euros, seg\u00fan fuentes internas. La decisi\u00f3n est\u00e1 relacionada con el hecho de que Seat ha pospuesto indefinidamente su entrada en el mercado chino.<!--more--><\/p>\n<p>Inicialmente, Seat iba a desarrollar los peque\u00f1os coches el\u00e9ctricos basados en la plataforma MEB junto con JAC, el socio chino de Volkswagen. Ahora, la marca china VW podr\u00eda hacerse cargo del desarrollo, pero a\u00fan no se ha tomado ninguna decisi\u00f3n al respecto. El informe de <em>Autonoticias<\/em> hace referencia a una \"fuente cercana a Seat\".<\/p>\n<p>Volkswagen ha estado trabajando en un <a href=\"https:\/\/www.electrive.com\/es\/2019\/09\/30\/primero-en-2023-vws-pequeno-coche-electrico-de-menos-de-20000-euros\/\">coche peque\u00f1o MEB de bajo coste<\/a> desde hace alg\u00fan tiempo: la \u00faltima vez que o\u00edmos hablar de \u00e9l, se hablaba de un estreno en 2023. \"Es realmente dif\u00edcil conseguir una autonom\u00eda razonable para un coche de menos de 20.000 euros\", declar\u00f3 el jefe de VW, Herbert Diess, a finales de 2019, antes de a\u00f1adir que \"a\u00fan queda mucho camino por recorrer\".<\/p>\n<p>Wolfsburgo ya hab\u00eda colocado el proyecto en el <a href=\"https:\/\/www.electrive.com\/es\/2019\/03\/27\/seat-hace-publicos-sus-planes-de-electrificacion\/\">manos de Seat en marzo de 2019<\/a>. \"Por primera vez, el Centro T\u00e9cnico de Seat desarrollar\u00e1 un grupo de veh\u00edculos que podr\u00e1 ser utilizado por varias marcas en todo el mundo\", declar\u00f3 entonces Luca de Meo, como m\u00e1ximo responsable de Seat. Seg\u00fan sus comentarios, Diess tambi\u00e9n ve\u00eda a Seat en un nuevo papel dentro del grupo. \"Los \u00e9xitos de este a\u00f1o subrayan el potencial de Seat para aprovechar las oportunidades de crecimiento y abrir nuevos mercados\", dijo Diess. \"Seat pondr\u00e1 en marcha el primer veh\u00edculo el\u00e9ctrico dise\u00f1ado espec\u00edficamente para el tr\u00e1fico urbano\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Volkswagen ha relevado a su marca Seat de la responsabilidad del desarrollo del proyectado peque\u00f1o coche el\u00e9ctrico MEB de menos de 20.000 euros, seg\u00fan fuentes internas. La decisi\u00f3n es<\/p>","protected":false},"author":22,"featured_media":128539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,98,8164,284,6145,7712,467,567],"class_list":["post-132353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-china","tag-i-d","tag-jac","tag-joint-venture","tag-meb","tag-seat","tag-volkswagen"],"acf":{"inhalt_teil2":"<p>Barely 14 months and a few strategic decisions later, the situation is different. As <em>Automotive News<\/em> writes, citing their Seat-related informant, managers in Wolfsburg believe that a development led by VW will be &#8220;more efficient in terms of synergies&#8221;. However, a VW spokesperson stated that no decision had yet been made as to which brand would assume responsibility for the entry electric vehicle on the MEB platform.<\/p>\n<p>Responding to a media prompt, Seat confirmed that the brand would no longer manage the project. The decision, he said, &#8220;was taken as part of the Volkswagen Group&#8217;s revision of the global group&#8217;s strategy concerning brands, production systems and markets&#8221;.<\/p>\n<p>The small electric vehicles will be based on a heavily modified version of the MEB, which will be shortened to a vehicle length of around four metres (i.e. roughly the size of a VW Polo). The challenge, however, is the cost, as this must be about a third less than for the ID.3 for such a small car model to become commercially successful.<\/p>\n<p>Seat wanted to launch Volkswagen in China as a purely electric brand from 2021 with the help of JAC. The first electric Seat in China was still to be based on JAC technology, followed later by the MEB models. However, this decision has since been revised.<\/p>\n<p>It remains to be seen how VW now intends to serve the market for small electric vehicles in China, which remains Seat&#8217;s target. It would be possible for the brand to take over \u0160koda. In contrast to Seat, \u0160koda is already active in China &#8211; albeit primarily with SUV models. Or even VW itself &#8211; if one excludes the Audi A1, which is now built by Seat, other group brands do not have any small cars on offer.<\/p>\n<p><a href=\"https:\/\/europe.autonews.com\/automakers\/vw-choose-new-brand-lead-affordable-ev-project\" target=\"_blank\" rel=\"noopener noreferrer\">autonews.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/132353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=132353"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/132353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/128539"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=132353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=132353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=132353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}