El consejero delegado de Volkswagen, Herbert Diess, ha endurecido enormemente las medidas de austeridad del grupo en la crisis de Corona y ha pronunciado algunas palabras internas sobre la electrificaci\u00f3n. El objetivo de Diess: la movilidad el\u00e9ctrica no debe seguir siendo un negocio subvencionado.<\/p>\n
Seg\u00fan el Automobilwoche<\/em> Diess declar\u00f3 lo siguiente durante un discurso interno dirigido a los altos directivos del Grupo: \"Debemos recortar significativamente los gastos en I+D, las inversiones y los costes fijos en comparaci\u00f3n con el estado de planificaci\u00f3n actual\". A corto plazo, es probable que el grupo multimarca a\u00fan tenga que amortiguar los efectos de la crisis de Corona, ya que Diess tambi\u00e9n advirti\u00f3 de que la liquidez neta \"seguir\u00e1 disminuyendo al menos hasta julio debido a la debilidad de la demanda\".<\/p>\n El objetivo de ahorro para la marca VW Turismos, por ejemplo, se fij\u00f3 en una reducci\u00f3n del 20% de los gastos generales de material, seg\u00fan afirm\u00f3 el peri\u00f3dico especializado citando a los participantes. Seg\u00fan Diess, hab\u00eda que justificar cada cuesti\u00f3n.<\/p>\n El problema, sin embargo, no es s\u00f3lo el elevado gasto, sino tambi\u00e9n en parte los m\u00e1rgenes de contribuci\u00f3n negativos de algunos de los modelos el\u00e9ctricos actuales. Seg\u00fan Diess, VW tiene que aportar \"hasta 5.000 euros por coche\" con cada e-Up vendido, con el e-Golf se incurrir\u00eda en un d\u00e9ficit similar. Estos m\u00e1rgenes de contribuci\u00f3n negativos no tienen, por supuesto, nada que ver con la situaci\u00f3n econ\u00f3mica actual, sino que son el resultado de la anterior pol\u00edtica de modelos y compras de la empresa de Wolfsburgo, que prefer\u00eda confiar en los motores de combusti\u00f3n transformados para sus modelos e, aunque s\u00f3lo fuera en cantidades manejables. Errores de apreciaci\u00f3n que ahora se van al garete cuando el mercado repunta. Y aumentan a\u00fan m\u00e1s la presi\u00f3n sobre el ID.3: El primer modelo MEB no s\u00f3lo debe demostrar que VW puede fabricar coches el\u00e9ctricos, sino tambi\u00e9n ganar dinero desde el principio.<\/p>\n Pero independientemente del \u00e9xito del ID.3, que tambi\u00e9n presiona a Herbert Diess, el jefe de VW inst\u00f3 a un mayor compromiso. \"Una de las verdades desagradables es que nuestro liderazgo de mercado en China no es una ley de la naturaleza\", dijo Diess. \"En China, el l\u00edder del mercado de coches el\u00e9ctricos se llama ahora Tesla\". Y s\u00f3lo se puede lograr un crecimiento significativo con coches el\u00e9ctricos en la rep\u00fablica.<\/p>","protected":false},"excerpt":{"rendered":" El consejero delegado de Volkswagen, Herbert Diess, ha endurecido enormemente las medidas de austeridad del grupo en la crisis de Corona y ha pronunciado internamente algunas palabras sobre la electrificaci\u00f3n. El objetivo de Diess: la e-movilidad debe<\/p>","protected":false},"author":22,"featured_media":118815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,13591,1039,1029,20603,2301,8164,16971,7712,5966,20601,3865,567,1263],"class_list":["post-134016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-career","tag-e-golf","tag-e-up","tag-frank-witter","tag-herbert-diess","tag-i-d","tag-id-3","tag-meb","tag-oliver-blume","tag-ralf-brandstatter","tag-stefan-sommer","tag-volkswagen","tag-wolfsburg"],"acf":{"inhalt_teil2":" The German publication Handelsblatt<\/em> also reported last week that internal pressure on Diess is growing – not only because of the faltering transformation into the electric age but also because of management errors. However, Diess said that the supervisory board was still in favour of him as he had initiated the changeover from combustion vehicles to electric cars and invested in digitalization. But the criticism is growing louder, partly because of personnel decisions, but also because of the way Diess initiates many projects, but hardly ever completes any.<\/p>\n One of the new projects is called ‘Rocket’: In a strictly confidential workshop, the company recently examined how to catch up with Tesla by 2024. Under the leadership of Audi CEO Markus Duesmann, ‘Rocket’ is intended to advance the Group’s software, the core element being a newly released software package called “E\u00b3 2.0”. This was criticized by the executives, who said that “even today, hardly a line of software code comes from us. For this reason, VW’s new car software organization is to “go from a virtual to a real player on July 1”.<\/p>\n Update 08 June 2020<\/b>: Shortly after office hours, news reached us that the Volkswagen Group Board of Management had initiated the expected personal shuffle for the VW brand. The brand\u2019s previous COO, Ralf Brandst\u00e4tter has been appointed to take over as CEO from 1 July 2020. The Group in a statement said that this will give Diess a chance to “receive greater leeway for his tasks as Group CEO”. Diess said he was “very pleased that Ralf Brandst\u00e4tter will be forging ahead with the development of the brand as CEO following the far-reaching strategic decisions of the past few years”.<\/p>\n The development follows earlier reports<\/a> that suggested, Diess would want Porsche CEO Oliver Blume to come on board the VW brand to get the problems with the Golf 8 and ID.3 under control. The German publication Auto Motor und Sport<\/em> cited company circles as their source, and further speculated that “Diess wants to get himself out of the line of fire because he is currently responsible for the big problems as VW brand boss”.<\/p>\n For Diess, the new management constellation means not only that he should concentrate on his role as Group CEO – but that he must now do so, according to the Supervisory Board.<\/p>\n With reporting by Sebastian Schaal, Germany and Nora Manthey, London.<\/em><\/p>\n automobilwoche.de<\/a>, handelsblatt.com<\/a> (in German), volkswagen-newsroom.com<\/a> (Brandst\u00e4tter)<\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/134016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=134016"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/134016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/118815"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=134016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=134016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=134016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}