{"id":138995,"date":"2020-09-04T14:18:04","date_gmt":"2020-09-04T12:18:04","guid":{"rendered":"https:\/\/www.electrive.com\/?p=138995"},"modified":"2025-12-01T08:20:09","modified_gmt":"2025-12-01T07:20:09","slug":"hyundai-recurre-a-k-pop-para-dar-a-conocer-la-marca-ioniq","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2020\/09\/04\/hyundai-turns-to-k-pop-to-ring-in-ioniq-brand\/","title":{"rendered":"Hyundai recurre al K-pop para dar a conocer la marca Ioniq"},"content":{"rendered":"<p>Hyundai se ha asociado con la banda de K-pop BTS para la campa\u00f1a de lanzamiento de la nueva marca el\u00e9ctrica Ioniq. Se ha lanzado una canci\u00f3n titulada 'I'm On It' en honor de la nueva marca filial.<!--more--><\/p>\n<p>Aunque el nombre Ioniq ha existido como nombre de modelo durante alg\u00fan tiempo, ahora ha <a href=\"https:\/\/www.electrive.com\/es\/2020\/08\/10\/hyundai-lanzara-el-ioniq-como-filial-totalmente-electrica\/\">se gan\u00f3 una nueva seriedad<\/a>. Y para ayudar a comunicar la gravedad de la situaci\u00f3n, qui\u00e9n mejor que la escena musical popular para inspirar a los aficionados nacionales y extranjeros.<\/p>\n<p><iframe title=\"IONIQ x BTS | IONIQ: I&#039;m On It V\u00eddeo musical oficial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/l6yzZdHruUI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.hyundai.com\/worldwide\/en\/brand\/hyundai-bts-ioniq\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">hyundai.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hyundai se ha asociado con la banda de K-pop BTS para la campa\u00f1a de lanzamiento del nuevo Ioniq el\u00e9ctrico de la marca. Se ha lanzado una canci\u00f3n titulada 'I'm On It<\/p>","protected":false},"author":22,"featured_media":137661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,21261,267,7506,10221,558],"class_list":["post-138995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-bts","tag-hyundai","tag-ioniq","tag-south-korea","tag-video"],"acf":{"inhalt_teil2":""},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/138995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=138995"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/138995\/revisions"}],"predecessor-version":[{"id":292390,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/138995\/revisions\/292390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/137661"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=138995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=138995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=138995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}