{"id":139727,"date":"2020-09-17T16:45:38","date_gmt":"2020-09-17T14:45:38","guid":{"rendered":"https:\/\/www.electrive.com\/?p=139727"},"modified":"2020-09-18T08:53:09","modified_gmt":"2020-09-18T06:53:09","slug":"director-de-marca-de-vw-brandstatter-el-id-4-sera-un-coche-de-clase-mundial","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2020\/09\/17\/vw-brand-manager-brandstatter-the-id-4-will-be-a-world-class-car\/","title":{"rendered":"Brandst\u00e4tter, jefe de marca de VW: \"El ID.4 ser\u00e1 un coche de primera clase\"."},"content":{"rendered":"<p>Poco antes del estreno mundial del ID.4, el jefe de marca de VW, Ralf Brandst\u00e4tter, y el miembro de la junta directiva de Volkswagens eMobility, Thomas Ulbrich, respondieron a las preguntas de los periodistas. Los directivos mencionaron algunas cifras interesantes sobre el e-SUV, en particular sobre las ventas previstas.<!--more--><\/p>\n<p>Con la <a href=\"https:\/\/www.electrive.com\/es\/etiqueta-2\/id-3\/\">ID.3<\/a>, VW lanz\u00f3 el primer modelo de su \"e-Offensive\" hace unos d\u00edas, y el pasado viernes <a href=\"https:\/\/www.electrive.com\/es\/2020\/09\/11\/vw-entrega-el-primer-coche-electrico-id-3-en-alemania\/\">se entregaron las primeras unidades a los clientes<\/a> en Wolfsburgo y Dresde. Como ha confirmado el jefe de la marca, Ralf Brandst\u00e4tter, en la llamada de Skype de hoy, los 25.000 ID.3 de la 1\u00aa Edici\u00f3n est\u00e1n \"en los mercados y llegar\u00e1n a manos de los clientes en los pr\u00f3ximos d\u00edas\".<\/p>\n<p>Pero el ID.3 es pr\u00e1cticamente s\u00f3lo la vanguardia de un modelo mucho m\u00e1s importante: s\u00f3lo por la forma compacta de su carrocer\u00eda, el ID.3 se considera limitado a nivel mundial y ni siquiera se ofrece en EE UU. El ID.4, que se presentar\u00e1 la pr\u00f3xima semana, pronto cambiar\u00e1 esta situaci\u00f3n \"como el primer SUV 100% el\u00e9ctrico de nuestra marca y dise\u00f1ado como un coche mundial\", afirma Brandst\u00e4tter. El primer ID.4 deber\u00eda estar a disposici\u00f3n de los clientes antes de finales de este a\u00f1o.<\/p>\n<p>Thomas Ulbrich, miembro del Consejo de Direcci\u00f3n de eMobility, a\u00f1adi\u00f3 lo importante que llegar\u00e1 a ser el ID.4. VW tiene previsto vender 1,5 millones de coches el\u00e9ctricos de aqu\u00ed a 2025. De ellos, 500.000 ser\u00e1n ID.4, es decir, el Tiguan el\u00e9ctrico representar\u00e1 un tercio de todas las ventas del MEB. \"Creo que el ID.4 permitir\u00e1 sacar a la e-movilidad de su nicho\", afirma Ulbrich.<\/p>\n<p>El e-SUV se fabrica actualmente en tres plantas, adem\u00e1s de Zwickau, en Alemania, la empresa cuenta con dos plantas en China, en Foshan y la planta MEB de Anting, de construcci\u00f3n totalmente nueva. En 2022, est\u00e1 previsto que la producci\u00f3n comience en la planta del Passat en Emden, y el primer ID.4 para el mercado local se fabricar\u00e1 en la planta estadounidense de Chattanooga.<\/p>","protected":false},"excerpt":{"rendered":"<p>Poco antes del estreno mundial del ID.4, el jefe de marca de VW, Ralf Brandst\u00e4tter, y el miembro de la junta directiva de Volkswagens eMobility, Thomas Ulbrich, respondieron a las preguntas de los periodistas. Los directivos mencionaron algunas<\/p>","protected":false},"author":24,"featured_media":139728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,13147,8164,18557,7712,567],"class_list":["post-139727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-electric-suv","tag-i-d","tag-id-4","tag-meb","tag-volkswagen"],"acf":{"inhalt_teil2":"<p>Although the ID.4 is designed as a world car, it will be launched on the respective markets with some &#8220;country-specific adaptations&#8221;. &#8220;We&#8217;re well versed in this point from the world of combustion engines,&#8221; says Brandst\u00e4tter with a smile. &#8220;However, the common ground is also present in all core markets with ID.4. Customers want strong technology, high range, rapid charging times.&#8221;<\/p>\n<p>According to Brandst\u00e4tter, he does not shy away from competing with Tesla&#8217;s Model Y as a compact e-SUV. &#8220;The ID.4 is shorter on the outside than a Model Y, but larger on the inside,&#8221; says the brand boss. &#8220;I think that we can score well with the car in the price segment we are aiming at&#8221;. But VW does not want to reveal the prices until next week at the world premiere and the subsequent opening of the order books.<\/p>\n<p>Neither Brandst\u00e4tter nor Ulbrich would say how high the subsidy margin will be. In the webcast, however, both managers pointed out several times that the ID.4 will enable important economies of scale.<\/p>\n<p><strong>ID.4 will be delivered with all functions from the start<\/strong><\/p>\n<p>The problem with the ID.3 \u2013 that the first vehicles are not delivered with the full functionality and had to be provided via software update \u2013 should not exist with the ID.4. &#8220;Of course, we have read the points of criticism, we are checking this very carefully&#8221;, says Ulbrich about the first ID.3 feedback. &#8220;With the software, we always said that it would be the first real update-capable car at VW. The first update will come before the end of the year.&#8221; At the state of this update, where, among other things, the remote area of the head-up display will be handed in later, should all also be available when the ID.4 are delivered.<\/p>\n<p>Another point will not be so easy to update via software update: the battery voltage. The MEB is relying on the established system voltage of 400 volts, whereby competitor Hyundai is bringing an e-SUV with an <a href=\"https:\/\/www.electrive.com\/2020\/05\/13\/first-800-volt-electric-car-from-hyundai-set-for-2021\/\">800-volt system<\/a> into the volume segment next year with the <a href=\"https:\/\/www.electrive.com\/2020\/08\/10\/hyundai-is-launching-ioniq-as-fully-electric-subsidiary\/\">Ioniq 5<\/a>, while further 800-volt power supplies from Hyundai and Kia will follow thanks to the platform called <a href=\"https:\/\/www.electrive.com\/tag\/e-GMP\/\">E-GMP<\/a>. &#8220;After long discussions, we decided on a 400-volt architecture for the initial design of the MEB,&#8221; says Ulbrich. &#8220;At present, we are rather thinking about how we can get more out of the 400-volt technology for the customer. A lot is possible in the next three to four years. Of course, a new approach is possible in future revisions, but &#8220;at the moment we see ourselves well-positioned&#8221;.<\/p>\n<p>Volkswagen is not yet well-positioned in the small electric car segment. For the e-Up, VW recently had to <a href=\"https:\/\/www.electrive.com\/2020\/09\/06\/skoda-cancels-citigo-while-vw-temporarily-stops-e-up-orders\/\">impose an order freeze<\/a> because the increased environmental bonus has led to a boom in orders. The delivery time has risen to 16 months, a critical figure: if the vehicle ordered today is not delivered until 2022, customers in Germany, for example, will no longer receive an environmental bonus, as this is limited until 31 December 2021 which makes a significant difference in the price. A successor based on MEB is not yet in sight. Recently, rumours began circulating that the small car presumably named <a href=\"https:\/\/www.electrive.com\/2020\/07\/24\/volkswagen-id-1-possibly-delayed-until-2025\/\">ID.1 could be delayed from 2023 to 2025<\/a>. But today Ulbrich promised that there will be new information about this &#8220;shortly&#8221;.<\/p>\n<p><em>Reporting by Sebastian Schaal, in live call with Volkswagen.<\/em><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/139727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=139727"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/139727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/139728"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=139727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=139727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=139727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}