{"id":142299,"date":"2020-10-23T21:24:27","date_gmt":"2020-10-23T19:24:27","guid":{"rendered":"https:\/\/www.electrive.com\/?p=142299"},"modified":"2020-10-26T09:19:20","modified_gmt":"2020-10-26T08:19:20","slug":"bmw-y-daimler-venden-parte-de-sus-servicios-de-movilidad","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2020\/10\/23\/bmw-and-daimler-sell-parts-of-their-mobility-services\/","title":{"rendered":"BMW y Daimler venden parte de sus servicios de movilidad"},"content":{"rendered":"<p>BMW y Daimler est\u00e1n vendiendo partes de sus negocios de movilidad como servicio. Mobimeo, la filial del servicio nacional de ferrocarriles alem\u00e1n Deutsche Bahn, se est\u00e1 haciendo con partes de la vertiente B2B y B2G, mientras que Uber est\u00e1 aparentemente muy interesada en hacerse con el servicio de transporte compartido y micromovilidad compartida FreeNow.<!--more--><\/p>\n<p><a href=\"https:\/\/www.electrive.com\/es\/2019\/02\/22\/bmw-y-daimler-se-unen-para-ofrecer-servicios-combinados-de-movilidad\/\">S\u00f3lo el a\u00f1o pasado<\/a>En 2007, Daimler y BMW agruparon sus servicios de movilidad en cinco empresas: ReachNow (transporte multimodal), ChargeNow (recarga), FreeNow (viajes a domicilio), ParkNow (aparcamiento) y ShareNow (veh\u00edculos compartidos, DriveNow y Car2go), algunos de los cuales dependen de su filial conjunta Moovel y todos de la filial paraguas de las dos empresas, YourNow.<\/p>\n<p>Tras luchar por rentabilizar los servicios de movilidad, BMW y Daimler van a vender los aspectos B2B y B2G del negocio de Movel a Mobimeo, filial de Deutsche Bahn. En cuanto al resto de negocios de Moovel, BMW y Daimler se concentrar\u00e1n a partir de ahora en el negocio de la movilidad como servicio al cliente final, con la aplicaci\u00f3n ReachNow, que ofrece varias opciones de movilidad en una sola aplicaci\u00f3n. <a href=\"https:\/\/www.electrive.com\/es\/2019\/08\/14\/reach-anade-ahora-patinetes-electricos-en-su-app\/\">En agosto del a\u00f1o pasado<\/a>, Moovel integr\u00f3 los scooters el\u00e9ctricos de Tier mobility en ReachNow.<\/p>\n<p>Por su parte, Deutsche Bahn quiere aprovechar el acuerdo para reforzar sus conocimientos tecnol\u00f3gicos con el fin de implantar aplicaciones de transporte p\u00fablico regional de f\u00e1cil uso para el cliente que ofrezcan toda la gama de funciones desde una \u00fanica fuente: desde la venta de billetes y la mejor informaci\u00f3n posible sobre la ruta actual hasta servicios de movilidad complementarios como el uso compartido de bicicletas.<\/p>","protected":false},"excerpt":{"rendered":"<p>BMW y Daimler est\u00e1n vendiendo partes de sus negocios de movilidad como servicio. Mobimeo, filial del servicio ferroviario nacional alem\u00e1n Deutsche Bahn, est\u00e1 adquiriendo partes del negocio B2B<\/p>","protected":false},"author":24,"featured_media":142282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9942],"tags":[3701,2354,56,16981,114,1178,135,14074,19474,21662,14304,13427,13224,6431,12420,4783],"class_list":["post-142299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fleets","tag-bev","tag-bike-sharing","tag-bmw","tag-car-sharing","tag-daimler","tag-deutsche-bahn","tag-e-bikes","tag-electric-kick-scooters","tag-free-now","tag-mobimeo","tag-moovel","tag-parknow","tag-public-transport","tag-reachnow","tag-scooter-sharing","tag-uber"],"acf":{"inhalt_teil2":"<p>Berthold Huber, DB Board Member for Passenger Transport said: &#8220;People increasingly expect integrated offers and full flexibility when using trains, buses, bike or car-sharing from public transport apps.&#8221; Huber explained that Deutsche Bahn will now be pushing integrated offers and full-flexibility more strongly with their partners.<\/p>\n<p>Meanwhile, according to the German publication <em>Manager Magazin<\/em>, Uber wants to buy the jointly operated mobility services subsidiary FreeNow from the two car manufacturers for more than a billion euros. The magazine reports that Daimler wants to sell FreeNow, while BMW boss Zipse has yet to decide. <em>Manager Magazine<\/em> said that Uber-CEO Dara Khosrowshahi has made the two German carmaking giants a lucrative offer.<\/p>\n<p>In addition to cabs and rental cars with driver in selected cities, FreeNow (formerly: myTaxi) has been offering e-scooters via its app since May 2020 and e-bikes and car-sharing since the third quarter of 2020. The subsidiary ShareNow which is the combined car-sharing services Car2Go and DriveNow is not affected by the deal. At the same time, there are rumours that other potential buyers are interested in taking over the parking app ParkNow.<\/p>\n<p>Daimler boss Ola K\u00e4llenius recently said that the mobility services must be able to stand on their own feet financially. So far, however, the two carmakers have made big investments but had trouble turning a profit with their mobility services. In an interview with <em>Reuters<\/em>, Michael Brecht, head of the Daimler works council called for the company to consider selling the services in view of the deficits arising from the Corona crisis and the switch to electromobility.<\/p>\n<p><a href=\"https:\/\/www.greencarcongress.com\/2020\/10\/20201023-moovel.html\" target=\"_blank\" rel=\"noopener noreferrer\">greencarcongress.com<\/a> (Moovel) <a href=\"https:\/\/europe.autonews.com\/automakers\/uber-offers-more-1b-buy-daimler-bmws-free-now-report-says\" target=\"_blank\" rel=\"noopener noreferrer\">autonews.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/142299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=142299"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/142299\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/142282"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=142299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=142299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=142299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}