Bentley da por fin el paso con su \u00faltima decisi\u00f3n de transformarse en un fabricante de veh\u00edculos premium totalmente el\u00e9ctricos en los pr\u00f3ximos diez a\u00f1os. La marca de Volkswagen presenta la transici\u00f3n como parte de la estrategia 'Beyond100'.<\/p>\n
Ya en 2026, Bentley pretende ofrecer \u00fanicamente veh\u00edculos el\u00e9ctricos de bater\u00eda e h\u00edbridos enchufables, y a partir de 2030 apostar\u00e1 exclusivamente por los BEV. La medida sorprende por su renovada decisi\u00f3n. Adrian Hallmark, Presidente y Consejero Delegado de Bentley Motors, califica la estrategia como \"un cambio de paradigma en todo nuestro negocio, con credibilidad, autenticidad e integridad\". En una d\u00e9cada, Bentley pasar\u00e1 de ser una empresa centenaria de autom\u00f3viles de lujo a un nuevo modelo de lujo sostenible y totalmente \u00e9tico.\"<\/p>\n
Hace unos tres a\u00f1os, Bentley a\u00fan consideraba que los veh\u00edculos h\u00edbridos enchufables eran una respuesta suficiente para reducir su huella de carbono, que se encuentra entre las m\u00e1s elevadas del sector debido a sus pesadas berlinas y todoterrenos. S\u00f3lo en 2018, el debate hab\u00eda dado un giro comedido para favorecer cada vez m\u00e1s los coches totalmente el\u00e9ctricos, tambi\u00e9n en consonancia con el Grupo Volkswagen que empieza a impulsar la electrificaci\u00f3n.<\/p>\n
Desde entonces, el movimiento ha tomado velocidad y el director general del Grupo, Herbert Diess, est\u00e1 en proceso de racionalizar la cartera. Para concentrarse plenamente en el cambio hacia la electromovilidad, Diess quiere desprenderse de marcas nicho, como se inform\u00f3<\/a>. Los planes de venta est\u00e1n m\u00e1s avanzados en Bugatti, mientras que las conversaciones con la start-up croata Rimac estaban a punto de concluir.<\/p>\n Aunque VW no parece querer vender Bentley, el Grupo considera que la marca premium brit\u00e1nica est\u00e1 m\u00e1s cerca de Audi, que, al igual que Bentley, toma referencias tecnol\u00f3gicas como el Plataforma PPE<\/a> de Porsche. Bentley se incorpor\u00f3 al Grupo en 2018 bajo la direcci\u00f3n del consejero delegado de Porsche, Oliver Blume. Desde hace unos d\u00edas, los rumores apuntan a que Volkswagen quiere poner la marca Bentley totalmente bajo la direcci\u00f3n de Audi a partir de mediados de 2021. Por tanto, una vez que se venda Bugatti y Bentley pase a Audi, Porsche se quedar\u00eda sola en el segmento de lujo del Grupo.<\/p>","protected":false},"excerpt":{"rendered":" Bentley da por fin el paso con su \u00faltima decisi\u00f3n de transformarse en un fabricante de veh\u00edculos premium totalmente el\u00e9ctricos en los pr\u00f3ximos diez a\u00f1os. La marca de Volkswagen presenta el<\/p>","protected":false},"author":21,"featured_media":143175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[51,3701,6382,567],"class_list":["post-143203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bentley","tag-bev","tag-phev","tag-volkswagen"],"acf":{"inhalt_teil2":" The same report suggested that Audi’s flagship electric project Artemis will play an important role in Bentley’s electric course. Artemis could form the basis for a luxury e-SUV for the British brand. Audi reportedly<\/a> deems it a Tesla fighter in line with an electric A9. Equipped with a new software platform and a range of 650 km, plans to develop offshoots for Porsche and Bentley based on the new Audi flagship had been part of the development from the start. Audi envisions launching in 2024.<\/p>\n This would fit Bentley’s schedule. Sales Director Chris Craft, already said in June 2019<\/a>, the brand would offer hybrid versions of all its models by 2023 and launch its first all-electric model by 2025 at the latest. Bentley today confirmed said timeline. New was the promise that Bentley would “exclusively offer plug-in hybrid and electric models only within its range in 2026. By 2030, this will change to battery electric vehicles only.”<\/p>\n So far, Bently has the Bentayga<\/a> as a plug-in hybrid in its lineup. The PHEV utilises an adapted drive train of the Porsche Panamera E-Hybrid with a 3.0-litre V6 petrol engine. The brand also announced two more PHEV for next year but remains vague when it comes to naming specific models.<\/p>\n For all-electric visions, the company has had no more than concepts so far, such as the EXP-100. And again, there may be the PPE from Porsche eventually supporting an electric Bentley.<\/p>\n At the same time, Bentley could add some of its own developments. In a research project scheduled to run for three years, the British company is developing an integrated e-axle<\/a>, which is to do without rare earth magnets and aims to install “unique integration levels and revolutionary performance features”. Plans to integrate it in a model have yet to crystallise.<\/p>\n Bentley makes all its vehicles at their Crewe location in England’s North West. The ‘Beyond100’ strategy includes all operations to be climate positive after 2030. Bentley also committed to reducing factory environmental impact by 75 per cent by 2025 against a 2010 baseline.<\/p>\n