{"id":146802,"date":"2021-01-12T15:12:12","date_gmt":"2021-01-12T14:12:12","guid":{"rendered":"https:\/\/www.electrive.com\/?p=146802"},"modified":"2021-01-21T17:02:07","modified_gmt":"2021-01-21T16:02:07","slug":"los-fabricantes-alemanes-de-automoviles-aumentan-las-ventas-de-electricos","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2021\/01\/12\/german-carmakers-increase-electric-sales\/","title":{"rendered":"Los fabricantes alemanes aumentan las ventas de coches el\u00e9ctricos"},"content":{"rendered":"<p>Los fabricantes alemanes de autom\u00f3viles Porsche, Audi, VW y el Grupo BMW han publicado sus cifras de ventas para 2020. Aunque las ventas totales descendieron, sus ventas de coches el\u00e9ctricos e h\u00edbridos enchufables experimentaron un aumento significativo. En algunos casos, \u00e9stas representan ahora una cuota de dos d\u00edgitos de las ventas totales.<!--more--><\/p>\n<p style=\"text-align: center;\"><em>++ A continuaci\u00f3n encontrar\u00e1 todas las actualizaciones de este art\u00edculo. ++<\/em><\/p>\n<p><strong>Volkswagen<\/strong> triplic\u00f3 sus ventas de el\u00e9ctricos en el a\u00f1o del lanzamiento del ID.3. El gigante automovil\u00edstico alem\u00e1n logr\u00f3 vender 212.000 veh\u00edculos el\u00e9ctricos en 2020, de los cuales 134.000 eran BEV y 78.000 PHEV. En 2019, la cifra segu\u00eda siendo de 45.117 coches el\u00e9ctricos y 37.053 h\u00edbridos enchufables. En el caso de los BEV, esto supone un aumento del 197%.<\/p>\n<p>\"El a\u00f1o 2020 fue un punto de inflexi\u00f3n para Volkswagen y marc\u00f3 un gran avance en la movilidad el\u00e9ctrica\", declar\u00f3 Ralf Brandst\u00e4tter, director general de la marca Volkswagen. Afirm\u00f3 que la marca est\u00e1 bien encaminada para convertirse en l\u00edder del mercado de coches el\u00e9ctricos de bater\u00eda.<\/p>\n<p>Entre todos los tipos de propulsi\u00f3n, VW entreg\u00f3 5,328 millones de veh\u00edculos en todo el mundo. Esto situ\u00f3 la cuota de e-drives a nivel mundial en algo menos del 4%. Seg\u00fan Volkswagen, en Europa fue del 12,4%, frente al 2,3% de 2019.<\/p>\n<p>Entre los fabricantes de autom\u00f3viles alemanes, VW cuenta con una gama relativamente amplia de modelos el\u00e9ctricos de bater\u00eda con el ID.3, el ID.4, el e-Up y, en 2020, todav\u00eda el e-Golf. El modelo m\u00e1s popular fue el ID.3, con 56.500 unidades -aunque \u00e9ste s\u00f3lo entr\u00f3 en los mercados a partir de septiembre-, seguido del e-Golf, con unas 41.300 unidades, y del Passat GTE, con unos 24.000 coches.<\/p>\n<p>En la filial de autom\u00f3viles de lujo <strong>Audi<\/strong>, las ventas totales cayeron un 8,3%, con 1.692.773 veh\u00edculos vendidos por Audi en todo el mundo en 2020. Ni siquiera un fuerte \u00faltimo trimestre con m\u00e1s de 500.000 unidades vendidas en el trimestre por primera vez en la historia de la compa\u00f1\u00eda pudo evitar el descenso del a\u00f1o.<\/p>\n<p>Aunque las ventas totales cayeron, las de coches el\u00e9ctricos subieron en Audi. El e-tron (incluido el e-tron Sportback) subi\u00f3 un 79,5% hasta las 47.324 unidades. Audi tambi\u00e9n destaca <a href=\"https:\/\/www.electrive.com\/es\/2021\/01\/05\/noruega-registra-13718-nuevos-bevs-en-diciembre\/\">Noruega, donde el e-tron 2020 fue el modelo m\u00e1s vendido en todos los tipos de propulsi\u00f3n<\/a>. Tambi\u00e9n afirma que el e-tron es \"el veh\u00edculo el\u00e9ctrico m\u00e1s vendido entre los fabricantes premium alemanes\" en todo el mundo. En comparaci\u00f3n, Mercedes dijo el lunes que hab\u00eda vendido 47.800 coches el\u00e9ctricos en todas las series de modelos, pero s\u00f3lo 20.000 unidades del competidor del e-tron, el EQC. Audi ha vendido casi tantos BEV con sus derivados e-tron como Mercedes con el EQC, el EQV y el Smart EQ juntos.<\/p>\n<p>Audi no ha revelado la cuota de los modelos el\u00e9ctricos y enchufables en los casi 1,7 millones de entregas. En cuanto Audi presente las cifras de los h\u00edbridos enchufables, las a\u00f1adiremos aqu\u00ed.<\/p>\n<p><a href=\"https:\/\/www.electrive.com\/media\/2021\/01\/chart-14.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-146984\" src=\"https:\/\/www.electrive.com\/media\/2021\/01\/chart-14.png\" alt=\"\" width=\"1003\" height=\"500\" title=\"\"><\/a><\/p>\n<p><strong>Porsche<\/strong> super\u00f3 la barrera de las 20.000 ventas con el Taycan el a\u00f1o pasado. En 2020 se entregaron un total de 20.015 unidades del Taycan en todo el mundo, a pesar de una interrupci\u00f3n de la producci\u00f3n de seis semanas debido a la pandemia. El jefe de ventas, Detlev von Platen, tambi\u00e9n destaca el \u00e9xito del lanzamiento del primer modelo el\u00e9ctrico: \"Nuestra fresca y atractiva gama de productos, el exitoso arranque del Taycan como primer Porsche totalmente el\u00e9ctrico y el carisma de nuestra marca: todo ello ha contribuido a este resultado positivo a pesar de los tiempos dif\u00edciles.\"<\/p>\n<p>Sin embargo, von Platen afirma que lo que considera positivo en este caso es que \"pudimos mantener las entregas comparativamente estables para el conjunto del a\u00f1o a pesar de los desaf\u00edos.\" Con 272.162 veh\u00edculos, las entregas descendieron un 3% en comparaci\u00f3n con el a\u00f1o r\u00e9cord de 2019. Con m\u00e1s de 92.000 unidades, el SUV Cayenne fue la serie de modelos m\u00e1s popular. Cuando se le pregunt\u00f3, Porsche dijo que 21.469 de ellos eran PHEV - en otras palabras, algo menos de uno de cada cuatro Cayennes era al menos parcialmente el\u00e9ctrico, para lo que valga, en 2020. En el caso del Panamera (25.051 unidades, de las que 5.535 eran PHEV), la cuota de h\u00edbridos enchufables se situ\u00f3 en un nivel similar del 22%. En todas las series de modelos, la cuota el\u00e9ctrica global en Porsche fue del 17,3% si se incluyen los coches parcialmente el\u00e9ctricos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los fabricantes alemanes de autom\u00f3viles Porsche, Audi, VW y el Grupo BMW han publicado sus cifras de ventas para 2020. Aunque las ventas totales descendieron, sus ventas de coches el\u00e9ctricos e h\u00edbridos enchufables<\/p>","protected":false},"author":24,"featured_media":146781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[32,3701,56,16010,18117,13761,7483,14130,15535,8164,5525,8731,16971,368,13820,6382,411,449,15022,567],"class_list":["post-146802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-audi","tag-bev","tag-bmw","tag-cayenne","tag-cooper-se","tag-data","tag-e-tron","tag-e-tron-quattro","tag-e-tron-sportback","tag-i-d","tag-i3","tag-i3s","tag-id-3","tag-mini","tag-panamera","tag-phev","tag-porsche","tag-rolls-royce","tag-taycan","tag-volkswagen"],"acf":{"inhalt_teil2":"<p>Total sales at the <strong>BMW Group<\/strong> with the BMW, Mini and Rolls-Royce brands also declined (2,324,809 units, -8.4 per cent), but electrified vehicles (from BMW and Mini) increased by 31.8 per cent. In 2020, 192,646 electrified vehicles were sold. Sales of purely electric vehicles increased by thirteen per cent, and those of plug-in hybrids by almost forty per cent but BMW has not provided absolute figures here.<\/p>\n<p>Although the i3\/i3s has received support this year from the Mini Cooper SE in the battery-electric drive segment (very few examples of the iX3 have been registered to date), the BEVs&#8217; growth has been relatively moderate. It is reasonable to assume that the majority of the 192,000 electrified vehicles are actually only partially electric.<\/p>\n<p>BMW says that sales of plug-in hybrid vehicles increased by almost forty per cent (38.9%) compared to the previous year. The majority of electrified models were sold in Europe in this regard. &#8220;Thanks to our Efficient Dynamics technologies and the more than 135,000 electrified vehicles we delivered in Europe, we over fulfilled our CO2 fleet targets in the EU and were even able to go below the mandatory limit by a few grams,&#8221; said Pieter Nota, member of the board of management responsible for sales.<\/p>\n<p>While BMW seems very confident about its CO2 targets, premium <a href=\"https:\/\/www.electrive.com\/2021\/01\/11\/mercedes-tripled-phev-bev-car-sales-in-2020\/\">rival Mercedes was more cautious on Monday<\/a>. CEO Ola K\u00e4llenius indicated that &#8220;internal forecasts&#8221; suggest it will meet its European CO2 targets for 2020. Mercedes-Benz Cars said it sold &#8220;more than 160,000&#8221; BEVs and PHEVs last year, including about 48,700 units of the EQC e-SUV.<\/p>\n<p><strong>Update 13 January 2021<\/strong>:\u00a0One day after the brands, the <strong>Volkswagen Group<\/strong> has also presented its sales figures for 2020. Cumulatively, the Group delivered 231,600 purely electric vehicles last year, more than three times as many as in 2019, in addition to 190,500 plug-in hybrids (+175 per cent). In Western Europe, the share of deliveries accounted for by electrified vehicles rose significantly to 10.5 per cent (2019: 1.9 per cent). Across all drive types, the group delivered 9.3 million vehicles. VW attributed the 15.2 per cent decline to the Corona pandemic. However, as the overall market declined more sharply, the company said it was able to expand its global market share.<\/p>\n<p>When announcing Group figures, Volkswagen also gave details on other models that the Volkswagen brand did not mention on Tuesday. For example, 22,200 vehicles of the VW e-Up were sold, putting the small electric car in fourth place in the group-wide electric statistics, just behind the e-Golf (41,300 units) but ahead of the Porsche Taycan (20,000 vehicles).<\/p>\n<p>Among plug-in hybrids, the VW Passat GTE (27,200) was ahead of the Audi Q5 (23,500) and the Porsche Cayenne (21,500). The \u0160koda Superb iV (16,400) and the Golf PHEV (15,200) rounded out the top 5.<\/p>\n<p><strong>Update 21 January 2021:<\/strong> It is now clear that the Volkswagen Group has narrowly missed the EU&#8217;s CO2 fleet targets for 2020 overall. The CO2 pool formed with other manufacturers fell short by around 0.5 g\/km last year. We have <a href=\"https:\/\/www.electrive.com\/?p=147566&amp;preview=true\">summarised all the information for you here<\/a>.<\/p>\n<p><em>With reporting by Sebastian Schaal, Germany.<\/em><\/p>\n<p><a href=\"https:\/\/newsroom.porsche.com\/en\/2021\/company\/porsche-deliveries-2020-worldwide-23368.html\" target=\"_blank\" rel=\"noopener\">porsche.com<\/a>, <a href=\"https:\/\/www.press.bmwgroup.com\/global\/article\/detail\/T0323950EN\/bmw-group-concludes-year-marked-by-corona-pandemic-with-strong-fourth-quarter-and-leads-premium-segment-worldwide-for-17th-consecutive-year\" target=\"_blank\" rel=\"noopener\">bmwgroup.com<\/a>, <a href=\"https:\/\/www.volkswagen-newsroom.com\/en\/press-releases\/volkswagen-brand-triples-deliveries-of-all-electric-vehicles-in-2020-6751\" target=\"_blank\" rel=\"noopener\">volkswagen-newsroom.com<\/a>, <a href=\"https:\/\/www.audi-mediacenter.com\/en\/press-releases\/audi-ends-2020-with-the-most-successful-quarter-in-the-companys-history-13592\" target=\"_blank\" rel=\"noopener\">audi-mediacenter.com<\/a>, <a href=\"https:\/\/www.volkswagen-newsroom.com\/en\/press-releases\/volkswagen-group-strengthens-market-position-in-2020-and-hits-the-ground-running-in-e-offensive-6752\" target=\"_blank\" rel=\"noopener\">volkswagen-newsroom.com<\/a> (update)<\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/146802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=146802"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/146802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/146781"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=146802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=146802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=146802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}