{"id":147026,"date":"2021-01-14T13:38:35","date_gmt":"2021-01-14T12:38:35","guid":{"rendered":"https:\/\/www.electrive.com\/?p=147026"},"modified":"2021-03-03T09:09:26","modified_gmt":"2021-03-03T08:09:26","slug":"xpeng-anuncia-la-caida-del-mercado-europeo-en-4-meses","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2021\/01\/14\/xpeng-announces-european-market-decision-to-fall-in-4-months\/","title":{"rendered":"Xpeng planea su expansi\u00f3n a Europa"},"content":{"rendered":"<p>El fabricante chino de coches el\u00e9ctricos Xpeng quiere decidir en los pr\u00f3ximos cuatro meses en qu\u00e9 pa\u00edses europeos entrar\u00e1 a continuaci\u00f3n. En una entrevista, el presidente de Xpeng, Brian Gu, tambi\u00e9n indic\u00f3 que la producci\u00f3n de coches el\u00e9ctricos en Europa tambi\u00e9n era concebible en el futuro.<!--more--><\/p>\n<p>Tras lanzar el <a href=\"https:\/\/www.electrive.com\/es\/2020\/12\/21\/xpeng-inicia-la-entrega-del-suv-electrico-g3-en-noruega\/\">El SUV compacto el\u00e9ctrico G3, en Noruega<\/a>, Xpeng planea decidir pronto qu\u00e9 pa\u00edses europeos ser\u00e1n los siguientes en la lista. Gu no dio ninguna pista en la entrevista con <em>Noticias del autom\u00f3vil<\/em>. Europa tiene muchas marcas establecidas, por lo que se estaban tomando su tiempo y trabajando a fondo, dijo Gu.<\/p>\n<p>El presidente de Xpeng no teme llegar tarde por este motivo. \"No queremos llegar tarde, pero al mismo tiempo es mucho m\u00e1s importante establecer tu marca y tu reputaci\u00f3n adecuadamente cuando eres un reci\u00e9n llegado\", dijo Gu. \"Esto se consigue teniendo la infraestructura adecuada, las ventas y el servicio correctos, y el reconocimiento de marca adecuado. Es f\u00e1cil volcar cientos de veh\u00edculos en un pa\u00eds, pero as\u00ed no se desarrolla un negocio\".<\/p>\n<p>Tambi\u00e9n dijo que se estaba estudiando la posibilidad de vender la berlina el\u00e9ctrica P7 en Europa, pero que a\u00fan no se hab\u00eda tomado ninguna decisi\u00f3n al respecto. A continuaci\u00f3n, Gu a\u00f1ade m\u00e1s margen para la interpretaci\u00f3n: \"En el futuro, tendremos m\u00e1s en cuenta los requisitos europeos en el desarrollo del veh\u00edculo\". As\u00ed que es muy posible que el P7 no sea adecuado a ojos de Gu o que se est\u00e9 utilizando como globo sonda para comprender mejor los gustos y requisitos europeos.<\/p>","protected":false},"excerpt":{"rendered":"<p>El fabricante chino de coches el\u00e9ctricos Xpeng quiere decidir en los pr\u00f3ximos cuatro meses en qu\u00e9 pa\u00edses europeos entrar\u00e1 a continuaci\u00f3n. En una entrevista, el presidente de Xpeng, Brian Gu<\/p>","protected":false},"author":22,"featured_media":145993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,98,10040,7405,13267,22373,18478],"class_list":["post-147026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-china","tag-europe","tag-startup","tag-xpeng","tag-xpeng-g3","tag-xpeng-p7"],"acf":{"inhalt_teil2":"<p>Gu also clarified that Xpeng wants to focus on China and Europe &#8211; there are currently no plans to launch in the US. Instead, the company plans to expand its product lineup with a focus on China\/Europe. After <a href=\"https:\/\/www.electrive.com\/2021\/01\/11\/xpeng-announces-another-electric-sedan\/\">another electric sedan was announced a few days ago<\/a> as the third model after the G3 and P7, which is to go into series production before the end of 2021, a larger SUV based on the P7 platform will follow as the fourth model in 2022, which will be produced at <a href=\"https:\/\/www.electrive.com\/2020\/09\/28\/xpeng-expands-with-a-second-factory-in-china\/\">the manufacturer&#8217;s second plant<\/a>, the construction of which began a few months ago.<\/p>\n<p>As part of that, he said, a plant in Europe is also a possibility. &#8220;If you have a large volume, you increase trade tensions between China and Europe [if you only import models], therefore having local capacity is much better. It is also better logistically,&#8221; Gu says. At the same time, he says, it&#8217;s probably better in Europe to take over an existing plant.<\/p>\n<p>Xpeng also wants volume to come quickly. Unlike Nio, he says, the company is not a brand for the super-rich but is targeting the $30,000 to $45,000 segment or about 25,000 to 37,000 euros. The focus on this &#8220;most attractive market segment&#8221; is a distinguishing feature from other Chinese OEMs. Besides, there is strength in software development. While most competitors work with Tier 1 suppliers, Xpeng is the only manufacturer besides Tesla with end-to-end software development. However, there were disputes with Tesla on this very point. As reported, Tesla had sued a former employee in 2019 for taking autonomous driving software to Xpeng.<\/p>\n<p>Gu gave a thumbs down to in-house battery manufacturing, as currently, Xpeng buys cells from CATL. &#8221; It&#8217;s very capital intensive, but also a big technology risk that we don&#8217;t think we should take,&#8221; the Xpeng president said. &#8220;We want to work with leading suppliers, but we also want to control some of the key technologies; for example, we do our own battery management systems.&#8221;<\/p>\n<p><a href=\"https:\/\/europe.autonews.com\/automakers\/chinese-ev-maker-xpeng-outlines-europe-rollout-plan\" target=\"_blank\" rel=\"noopener\">autonews.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/147026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=147026"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/147026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/145993"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=147026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=147026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=147026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}