La empresa conjunta de coches el\u00e9ctricos entre Daimler y BYD en China con la marca Denza se enfrenta aparentemente a un futuro incierto. Seg\u00fan un informe de los medios alemanes, personas de dentro de Daimler hablan de un \"desastre\" dadas las cifras de ventas persistentemente bajas. <\/p>\n
Seg\u00fan informa el Handelsblatt<\/em>cada vez son m\u00e1s las voces en la empresa alemana que quieren descontinuar el Denza<\/a> proyecto. Algunos califican la empresa conjunta de \"cooperaci\u00f3n estrat\u00e9gicamente irrelevante\" que est\u00e1 quemando millones. Sin embargo, dada la evoluci\u00f3n general del mercado y del nuevo modelo, los partidarios creen que es demasiado pronto y que el SUV el\u00e9ctrico es un buen producto, s\u00f3lo que su estrategia de ventas no es la correcta.<\/p>\n Oficialmente, sin embargo, tanto BYD como Daimler respaldan la marca el\u00e9ctrica. \"Daimler y BYD siguen trabajando en el futuro de Denza como marca nacional de veh\u00edculos el\u00e9ctricos de bater\u00eda de alta calidad\", dijo Daimler en respuesta a una pregunta de Handelsblatt<\/em>, afirmando que el rendimiento en el mercado del Denza X tambi\u00e9n ha \"evolucionado progresivamente\" desde el lanzamiento del producto.<\/p>\n Las cifras de ventas discrepan. Solo se han vendido 14.000 unidades del Denza 500 desde su lanzamiento al mercado en 2014. Incluso del \u00faltimo modelo, el Denza X, solo se entregaron 4.175 veh\u00edculos a los concesionarios el a\u00f1o pasado, incluidas las versiones BEV y PHEV. Seg\u00fan la Handelsblatt<\/em>, los dos gigantes automovil\u00edsticos esperaban alcanzar hasta diez veces esta cifra. El Denza 500 (inicialmente denominado Denza EV) es un turismo compacto tipo furgoneta, mientras que el Denza X es un e-SUV y utiliza tecnolog\u00eda del BYD Tang.<\/p>\n En este \u00faltimo modelo, en un segmento de mercado m\u00e1s atractivo, Denza espera ahora probablemente un aumento de las ventas. Las cifras de matriculaci\u00f3n analizadas por Handelsblatt<\/em> muestran ahora que, al parecer, Denza ha descatalogado el compacto 500 sin previo aviso, ya que no se registraron matriculaciones del modelo en 2020.<\/p>","protected":false},"excerpt":{"rendered":" La empresa conjunta de autom\u00f3viles el\u00e9ctricos entre Daimler y BYD en China con la marca Denza se enfrenta aparentemente a un futuro incierto. Seg\u00fan un informe de los medios de comunicaci\u00f3n alemanes,<\/p>","protected":false},"author":24,"featured_media":148333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,80,98,114,660,13901,22331,6145,6382],"class_list":["post-148340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-byd","tag-china","tag-daimler","tag-denza","tag-denza-500","tag-denza-x","tag-joint-venture","tag-phev"],"acf":{"inhalt_teil2":" But the Denza X is not having an easy time of it either, partly because of its technology donor BYD Tang, which is also available as an electric car and plug-in hybrid. Mercedes has shaped the design of the model and is responsible for sales. Production is handled by partner BYD. Experts see the Denza X as a “well-made car” with a decent range of 520 kilometres according to NEDC. However, in the price segment “from 289,900 yuan (37,000 euros) for the plug-in hybrid, there is a lot of competition from brands with lower price tags, and certainly, a lot of electric SUVs on the Chinese market<\/a>. The more space-appropriate market sector is being snapped up by General Motors in their SAIC GM Wuling partnership. According to the latest sales figures in China, from December 2020 – the small, affordable electric cars produced by this partnership had the highest electric sales<\/a> of any other brand in China in November 2020.<\/p>\n At Daimler with their large BEV and PHEV SUV, some insiders seem to be taking another look at the Denza X sales strategy, which leads to another problem: the perception of the brand. So far, the Denza has only been displayed and offered at selected Mercedes dealers, which may not be the right clientele for the brand. “But the vehicle has to be positioned in an environment where it belongs – and that is not at Mercedes-Benz, but rather at BYD,” says Jan Burgard of Berylls Strategy Advisors.<\/p>\n According to the Handelsblatt<\/em>, it is possible that such a new sales strategy is the last chance for Denza. The critics, however, are still hoping for a quick end: already with the X-Class pickup, CEO Ola K\u00e4llenius has shown that he does not hesitate to discontinue unprofitable models.<\/p>\n Daimler has two other major joint ventures in China. The German carmaking giant has partnered up with the state-owned Chinese giant BAIC, a partnership that saw both companies invest 1.5 billion euros in China<\/a>. The other major joint venture is the partnership with another big Chinese carmaker<\/a>, Geely. Here, Handelsblatt<\/em> reports that the two companies want to improve the China sales of their joint venture with manufacture millions of petrol engines in China from 2024 onwards.<\/p>\n