{"id":148961,"date":"2021-02-08T15:21:25","date_gmt":"2021-02-08T14:21:25","guid":{"rendered":"https:\/\/www.electrive.com\/?p=148961"},"modified":"2021-02-09T09:44:49","modified_gmt":"2021-02-09T08:44:49","slug":"harley-davidson-apuesta-por-las-motocicletas-electricas","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2021\/02\/08\/harley-davidson-commits-to-electric-motorcycles\/","title":{"rendered":"Harley-Davidson se compromete con la unidad completa de motocicletas el\u00e9ctricas"},"content":{"rendered":"<p>Harley-Davidson planea crear su propia divisi\u00f3n de motos el\u00e9ctricas como parte de su plan quinquenal \"Hardwire\". La noticia pone fin a los rumores en EE.UU. de que Harley podr\u00eda detener sus proyectos el\u00e9ctricos en el curso de su programa de austeridad.<!--more--><\/p>\n<p>Harley Davidson afirma que la nueva divisi\u00f3n se centrar\u00e1 en el desarrollo tecnol\u00f3gico y en las actividades de lanzamiento de productos y al mercado. Esto significa que la <a href=\"https:\/\/www.electrive.com\/es\/etiqueta-2\/livewire\/\">Livewire<\/a>, disponible desde 2019, ser\u00e1 seguida ahora por otros modelos el\u00e9ctricos de Harley-Davidson.<\/p>\n<p>El director general, Jochen Zeitz, afirma: \"La creaci\u00f3n de una divisi\u00f3n separada dar\u00e1 plena autonom\u00eda al desarrollo de VE, liberando a la unidad de negocio para que se comporte con la misma agilidad y rapidez que una startup tecnol\u00f3gica, al tiempo que aprovecha el apoyo, la experiencia y la supervisi\u00f3n de la organizaci\u00f3n m\u00e1s amplia, permitiendo la polinizaci\u00f3n cruzada con la innovaci\u00f3n en el desarrollo de productos el\u00e9ctricos con los de combusti\u00f3n.\"<\/p>\n<p>Se acaban as\u00ed los rumores que circulaban en los medios de comunicaci\u00f3n estadounidenses de que Harley-Davidson hab\u00eda puesto fin a sus planes el\u00e9ctricos. En el sitio web del fabricante estadounidense, se hab\u00edan eliminado algunos de los futuros modelos anunciados, y el resumen de las pr\u00f3ximas motocicletas s\u00f3lo conten\u00eda un modelo el\u00e9ctrico. Resulta que no se trataba de una retirada del negocio el\u00e9ctrico, como supon\u00edan muchos medios de comunicaci\u00f3n, sino que formaba parte de los preparativos de la propia divisi\u00f3n de motos el\u00e9ctricas de la empresa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Harley-Davidson planea crear su propia divisi\u00f3n de motos el\u00e9ctricas como parte de su plan quinquenal \"Hardwire\". La noticia pone fin a los rumores en el<\/p>","protected":false},"author":24,"featured_media":102629,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13095],"tags":[3701,10312,3329],"class_list":["post-148961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-two-wheeler","tag-bev","tag-electric-motorcycles","tag-harley-davidson"],"acf":{"inhalt_teil2":"<p>The rumours were also driven by the austerity plan called &#8216;Rewire&#8217; that the company implemented for several months. According to Zeitz&#8217;s plans, this should save up to 115 million dollars per year. Although the electric motorbikes were then considered candidates for cancellation in the US industry media, Harley-Davidson obviously sees them as an important future field.<\/p>\n<p>In other electric plans, Harley Davidson recently spun off its electric bicycle division as <a href=\"https:\/\/www.electrive.com\/2020\/10\/29\/harley-davidson-launches-e-bike-brand\/\">a new startup, Serial 1 Cycle Company<\/a>, that is to work alongside Harley Davidson, which is its major stakeholder. The first product line of the new company will be launched in spring 2021, also in Europe. <a href=\"https:\/\/www.electrive.com\/2020\/11\/17\/harley-subsidiary-announces-first-e-bike-model-range\/\">The Serial 1 debut includes<\/a> four city pedelecs aimed at city commuters and occasional cyclists.<\/p>\n<p>Harley-Davidson has been working on other electric two-wheelers such as an e-scooter in addition to its LiveWire electric motorcycle for some time. Just last month sketches were revealed showing <a href=\"https:\/\/www.electrive.com\/2020\/01\/13\/new-details-regarding-harley-davidsons-electric-scooter\/\">the planned electric Harley scooter in detail.<\/a><\/p>\n<p>As far as combustion motorbikes are concerned, Harley wants to concentrate on its heavier models like the Touring, Large Cruiser and Trike segments. Before German-born Zeitz took over as head of the US-American manufacturer, Harley wanted to address new target groups with cheaper and lighter motorbikes. Now, while branching out with electric scooters and electric bicycles, as well as the LiveWire, Harley-Davidson wants to concentrate on heavier motorbikes with both fossil-fuelled and zero-emission powertrains.<\/p>\n<p><a href=\"https:\/\/electrek.co\/2021\/02\/03\/harley-davidson-hardwire-5-year-plan-new-division-electric-motorcycles\/\" target=\"_blank\" rel=\"noopener\">electrek.co<\/a>, <a href=\"https:\/\/h-dmediakit.com\/us\/news-articles\/harley-davidson-unveils-the-hardwire-five-year-strategic-plan;-targets-profitable-growth-and-brand-desirability.html\" target=\"_blank\" rel=\"noopener\">h-dmediakit.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/148961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=148961"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/148961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/102629"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=148961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=148961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=148961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}