Grandes noticias de Jaguar Land Rover: Jaguar se convertir\u00e1 en una marca de veh\u00edculos de emisiones cero a partir de 2025 como parte de la estrategia \"Reimagine\" de JLR. Land Rover planea ampliar considerablemente el n\u00famero de modelos el\u00e9ctricos.<\/p>\n
Land Rover lanzar\u00e1 seis modelos totalmente el\u00e9ctricos en los pr\u00f3ximos cinco a\u00f1os, el primero de ellos en 2024. A finales de la d\u00e9cada, todas las gamas de modelos de Jaguar Land Rover dispondr\u00e1n de una variante totalmente el\u00e9ctrica.<\/p>\n
Las medidas forman parte de la estrategia \"Reimagine\" del nuevo CEO Thierry Bollor\u00e9. El ex directivo de Renault sustituy\u00f3 a Ralph Speth al frente de JLR en septiembre de 2020. Aunque el Jaguar I-Pace se desarroll\u00f3 bajo la direcci\u00f3n de Speth, la empresa brit\u00e1nica, que pertenece al grupo indio Tata, solo sac\u00f3 posteriormente al mercado versiones h\u00edbridas enchufables de los modelos de combusti\u00f3n. El inicio de la producci\u00f3n de un modelo sucesor puramente el\u00e9ctrico de la berlina de lujo de Jaguar El XJ previsto para principios de 2021 no pudo mantenerse<\/a>.<\/p>\n Bajo Bollor\u00e9, JLR quiere invertir ahora 2.800 millones de euros anuales en electrificaci\u00f3n y en el desarrollo de servicios conectados. Para ello, la empresa no s\u00f3lo est\u00e1 desarrollando cadenas cinem\u00e1ticas el\u00e9ctricas de bater\u00eda, sino que afirma que tambi\u00e9n trabajar\u00e1 en cadenas cinem\u00e1ticas de pila de combustible \"para estar preparada para la demanda futura\". En agosto del a\u00f1o pasado, Jaguar Land Rover anunci\u00f3 que est\u00e1 trabajando con socios del programa patrocinado por el gobierno brit\u00e1nico El proyecto \"Zeus\" desarrollar\u00e1 versiones de pila de combustible de sus veh\u00edculos m\u00e1s grandes<\/a>.<\/p>\n \"Jaguar Land Rover es \u00fanica en la industria automovil\u00edstica mundial. Dise\u00f1adores de modelos sin parang\u00f3n, una comprensi\u00f3n inigualable de las futuras necesidades de lujo de sus clientes, un valor de marca emocionalmente rico, un esp\u00edritu brit\u00e1nico y un acceso inigualable a los principales actores mundiales en tecnolog\u00eda y sostenibilidad dentro del amplio Grupo Tata\", afirm\u00f3 Bollor\u00e9. \"Estamos aprovechando esos ingredientes hoy para reimaginar el negocio, las dos marcas y la experiencia del cliente del ma\u00f1ana. La estrategia Reimagine nos permite realzar y celebrar esa singularidad como nunca antes\".<\/p>","protected":false},"excerpt":{"rendered":" Grandes noticias de Jaguar Land Rover: Jaguar se convertir\u00e1 en una marca de veh\u00edculos de emisiones cero a partir de 2025 como parte de la estrategia \"Reimagine\" de JLR. Land Rover planea grandes<\/p>","protected":false},"author":24,"featured_media":149440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,21289,22504,7098,285,8864,320,430,22518,4572],"class_list":["post-149448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-defender","tag-discovery","tag-fcev","tag-jaguar","tag-jlr","tag-land-rover","tag-range-rover","tag-range-rover-sport","tag-tata-motors"],"acf":{"inhalt_teil2":" By 2030, as mentioned, every model range will be offered with fully electric powertrains. At Jaguar, 100 per cent of sales should then be locally emission-free (which is, of course, logical in view of the electric targets for 2025), at Land Rover the company gives 60 per cent as a target.<\/p>\n As is usual when announcing strategies, JLR is still reticent to make concrete product announcements in the press release, but nevertheless provides some insights into the planning. Jaguar’s electric portfolio “may” include a model called Jaguar XJ – “however, the currently planned XJ successor is not part of this line-up”.<\/p>\n At Land Rover, as mentioned, the first e-model is to be launched in 2024. Regarding their model policy, Land Rover confirms its intention to keep a position as a supplier of high-quality and luxurious SUVs and off-road vehicles with the three model families Range Rover, Discovery and Defender. The Range Rover family includes the Range Rover, Range Rover Sport and Evoque, while the Discovery family includes the namesake large SUV and the smaller Discovery Sport.<\/p>\n The strategy with a focus on sustainability does not only include the drive system of the vehicles: CO2 emissions are to be avoided in the products, the locations and in the supply chain by 2039. To this end, a “core team” has been set up at the company’s headquarters to develop “groundbreaking innovations” in areas such as materials management, technologies, production, service and circular economy.<\/p>\n JLR has not yet revealed when the first model with a fuel cell is to be launched on the market. Development is said to be underway, “supported by a long-term investment programme”. The first prototypes are to be tested on the road in the next twelve months.<\/p>\n