Audi tiene un nuevo Director de Desarrollo: Oliver Hoffmann, hasta ahora Director de Operaciones de la divisi\u00f3n, ha sido nombrado miembro del Consejo de Direcci\u00f3n por el Consejo de Supervisi\u00f3n con efecto a partir del 1 de marzo de 2021.<\/p>\n
Desde junio de 2020, el Director General de Audi, Markus Duesmann, hab\u00eda asumido tambi\u00e9n el cargo de Jefe de Desarrollo T\u00e9cnico de la marca con la salida de la empresa del Jefe de Desarrollo, Hans-Joachim Rothenspieler. Dado que Duesmann tambi\u00e9n se hab\u00eda hecho cargo personalmente del negocio de China, que anteriormente hab\u00eda estado anclado en el departamento financiero de Audi, en el departamento de desarrollo cont\u00f3 con la asistencia de un Director de Operaciones, que coordina el d\u00eda a d\u00eda de los desarrolladores, y de un Arquitecto Jefe de Transici\u00f3n, que organiza la realineaci\u00f3n del desarrollo en Audi.<\/p>\n
Ese Director de Operaciones, Oliver Hoffmann, asumir\u00e1 ahora de forma permanente el papel de Director de Desarrollo de Duesmann. Dado que Hoffmann ha acompa\u00f1ado y ayudado a dar forma al reajuste dirigido por Duesmann en los \u00faltimos nueve meses, probablemente no necesitar\u00e1 un largo periodo de inducci\u00f3n.<\/p>\n
En el comunicado de prensa, Herbert Diess, miembro del consejo de administraci\u00f3n del Grupo VW y presidente del consejo de supervisi\u00f3n de Audi, describe a Hoffmann como un \"ingeniero consumado con dotes de liderazgo\", y le asigna una serie de tareas. \"Veo la expansi\u00f3n acelerada de la cartera de productos en la direcci\u00f3n de la e-movilidad, el desarrollo de nuevas puntas de lanza tecnol\u00f3gicas y la estrecha cooperaci\u00f3n con sus socios de desarrollo en el Grupo Volkswagen como sus principales prioridades\", dijo Diess.<\/p>","protected":false},"excerpt":{"rendered":"
Audi tiene un nuevo Director de Desarrollo: Oliver Hoffmann, hasta ahora Director de Operaciones de la divisi\u00f3n, ha sido nombrado miembro del Consejo de Direcci\u00f3n por el Consejo de Supervisi\u00f3n<\/p>","protected":false},"author":22,"featured_media":150145,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[32,13591,22590],"class_list":["post-150151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-audi","tag-career","tag-oliver-hoffmann"],"acf":{"inhalt_teil2":"
“As a long-time Audi colleague who has dedicated a third of his life to our brand, Oliver Hoffmann is a great choice to take on this management role,” said Audi boss Duesmann. “He stands for true integrity and team spirit. For me, those things are the prerequisite for shaping a new way of working together.”<\/p>\n
Hoffmann himself is considered a quality and powertrain expert. He worked in quality assurance at Lamborghini, but was also head of drive development at Audi’s Hungarian engine plant in Gy\u0151r for several years. In 2017, he became Head of Technical Development at Audi Sport in Ingolstadt, and a member of the management board there in 2018. In addition, Hoffmann took on two further management positions in 2019: Head of Technical Development at the Neckarsulm site and Head of Powertrain Development at Audi AG – before becoming COO in TE there on June 2020. Hoffmann, however, does not get a word in edgewise in Audi’s announcement.<\/p>\n
Hoffmann is the seventh Audi board member responsible for development since 2012 – although it was clear with Duesmann as number 6 that it would only be a temporary solution. From 2007 to 2012, Michael Dick had led TE. In 2012 Wolfgang D\u00fcrheimer took over, who was already replaced in 2013 by Ulrich Hackenberg, a Winterkorn confidant. Hackenberg had to leave in 2015 in the wake of the diesel scandal. He was followed at the beginning of 2016 by Stefan Knirsch, who resigned in the same year after he was heavily incriminated in the diesel scandal. In May 2017, Peter Mertens, who had been poached from Volvo, took over. However, Mertens resigned in 2018 for health reasons and Rothenspieler took over.<\/p>\n