Nidec, quiz\u00e1 ambiciosamente, aspira a \"dominar\" el negocio mundial de los motores el\u00e9ctricos en los pr\u00f3ximos cinco a\u00f1os, seg\u00fan su director general, Shigenobu Nagamori. Para 2025, la corporaci\u00f3n japonesa quiere suministrar cinco millones de motores el\u00e9ctricos a la industria automovil\u00edstica mundial y afirma que \u00e9sta ser\u00eda \"la l\u00ednea para que los coches el\u00e9ctricos se conviertan en mayoritarios en la industria\". Se espera una nueva confirmaci\u00f3n a finales de abril, al cierre del ejercicio financiero en Jap\u00f3n. Sin embargo, seg\u00fan los informes de noviembre de 2020, alrededor de un mill\u00f3n de estos motores se destinar\u00e1n a Europa, donde la empresa est\u00e1 estableciendo oficinas e instalaciones de producci\u00f3n adicionales en la ciudad serbia de Novi Sad. La ciudad se encuentra a unos 90 km al noroeste de la capital, Belgrado.<\/p>\n
En el acto de prensa, Nidec fij\u00f3 el inicio de la construcci\u00f3n para septiembre de 2021 y espera estar a pleno rendimiento a mediados de 2022. Los cimientos se pusieron en enero. Seg\u00fan la corporaci\u00f3n japonesa, el negocio principal de Nidec Electric Motor Serbia es la fabricaci\u00f3n y venta de motores de automoci\u00f3n y productos relacionados.<\/p>\n
Jun Seki, Presidente y Director de Operaciones, represent\u00f3 a Nidec Corporation en la llamada posterior a la inauguraci\u00f3n de las nuevas oficinas. Aunque Nidec dijo que no pod\u00eda revelar cifras concretas, es decir, clientes y capacidad cuando se le pregunt\u00f3, hubo mucho que aprender sobre el posicionamiento m\u00e1s bien preparatorio de Nidec y el pensamiento a gran escala del relativamente nuevo actor, especialmente en lo que se refiere a motores de tracci\u00f3n.<\/p>\n
![\"Nidec](\"https:\/\/www.electrive.com\/media\/2021\/04\/nidec-serbien-serbia-2021-0\u00b43-min-1400x700.png\" "\\"\\"")
<\/figure>\n <\/div>\n ![\"Nidec](\"https:\/\/www.electrive.com\/media\/2021\/04\/nidec-serbien-serbia-2021-04-min-1400x700.png\" "\\"\\"")
<\/figure>\n <\/div>\n ![\"Nidec](\"https:\/\/www.electrive.com\/media\/2021\/04\/nidec-serbien-serbia-2021-05-min-1400x700.png\" "\\"\\"")
<\/figure>\n <\/div>\n ![\"Nidec](\"https:\/\/www.electrive.com\/media\/2021\/04\/nidec-serbien-serbia-2021-02-min-1400x700.png\" "\\"\\"")
<\/figure>\n <\/div>\n ![\"Nidec](\"https:\/\/www.electrive.com\/media\/2021\/04\/nidec-serbien-serbia-2021-01-min-1400x700.png\" "\\"\\"")
<\/figure>\n <\/div>\n <\/div>\n <\/div>\n \nEn primer lugar, volvamos a Serbia. Adem\u00e1s de fabricar motores el\u00e9ctricos para aplicaciones de automoci\u00f3n, Nidec tambi\u00e9n ha creado Nidec Elesys Europe LLC. La segunda firma de la nueva empresa se encargar\u00e1 de la fabricaci\u00f3n y venta de inversores y ECU para automoci\u00f3n en Novi Sad. Las instalaciones ocupar\u00e1n 36.000m2 una vez finalizadas en el mismo plazo que las instalaciones de e-motor. Nidec tiene previsto emplear all\u00ed a 200 personas. El negocio de e-drive, por su parte, ver\u00e1 trabajar a 1.000 personas en la f\u00e1brica m\u00e1s grande que medir\u00e1 casi 60.000m2.<\/p>\n
Cuando se le pregunt\u00f3 por qu\u00e9 Serbia, Jun Seki razon\u00f3 en consonancia con el comunicado de prensa. Nidec contratar\u00e1 localmente y ve un pa\u00eds \"abundante en personas en los campos de la ciencia y la ingenier\u00eda que dominan el ingl\u00e9s\". Aparte de la mano de obra disponible, el hecho de que Serbia no sea miembro de la UE fue otra raz\u00f3n para que Nidec se estableciera all\u00ed. El director de operaciones reflej\u00f3 un pensamiento estrat\u00e9gico a largo plazo, afirmando que ser el primero en un mercado que a\u00fan no se ha incorporado a la Uni\u00f3n Europea daba a Nidec una ventaja. La empresa tambi\u00e9n reclama un \"enorme apoyo\" a trav\u00e9s de la Iniciativa de Cooperaci\u00f3n de los Balcanes Occidentales que el gobierno japon\u00e9s est\u00e1 promoviendo actualmente en Serbia y otros pa\u00edses.<\/p>","protected":false},"excerpt":{"rendered":"
La empresa japonesa Nidec Corporation acaba de abrir nuevas oficinas en Serbia y est\u00e1 instalando dos nuevas f\u00e1bricas en la ciudad de Novi Sad. \u00c9stas son s\u00f3lo una parte de<\/p>","protected":false},"author":21,"featured_media":152868,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[16771,98,15713,3369,286,4387,22953,14342,21077,13946],"class_list":["post-152852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-background","tag-china","tag-drives","tag-foxconn","tag-japan","tag-nidec","tag-novi-sad","tag-serbia","tag-stellantis","tag-suppliers"],"acf":{"inhalt_teil2":"
Upon opening the new offices, Nidec also entered into a strategic alliance with the University of Novi Sad to “actively engage in technological exchanges via industry-academia partnerships.” As an outlook, the new facilities were to consolidate the Nidec Group’s production activities in the East European region and would see Nidec’s Automotive Motor & Electronic Control Business Unit “launch multiple businesses in future.”<\/p>\n
This is a strategy proven successful for Nidec in one of its other main markets. Mr Seki gave the example of the Kudong region in China, where Nidec set up twelve businesses, a cluster the company is beginning to mirror in Europe. The company says the new business base in Serbia would supply products to the European market while looking to design and develop products locally over time. Operating multiple firms at the same site will create synergies “by sharing the same production infrastructure and back-office,” Nidec explained. The executive added, “the beauty of this intensive area is that we can react to different demands in different segments.”<\/p>\n
Ten billion dollars for the electric car motor business<\/h4>\n
Both the extension to China as well as the new drive for business in Europe are part of Nidec’s strategy to invest up to ten billion US dollars in the automotive segment over the next five years announced in November 2020<\/a>. According to CEO Nagamori, the company intends to “dominate the market for electric vehicle engines.” In concrete figures, Nidec targets to hold a quarter of the market by 2025 and between 40 and 45 per cent by 2030.<\/p>\n Essentially, this is about being prepared. While traction motors are yet to become Nidec’s new business, at least in terms of scale, the Nidec COO explained that the company estimates electric cars to reach price parity with combustion or even hybrid vehicles within the next five years.<\/p>\n For clients, Nidec works with three different types, COO Seki explained. In China, Type A has “no problem to outsource the motor business”. Cue in Foxconn here as Nidec announced cooperation to supply electric drives for their EV platform MIH reportedly<\/a> last month. Type C, however – think OEMs – insist on developing motors in-house. That is, for now, as Seki suggested, as it would be only “a matter of time” until these would come to suppliers such as Nidec, which by the time will have scaled up to be very cost-competitive. “At this moment, our opportunity is with A and B, and with C, it will take another few years until they will ask component by component or motor and inverter, and we will be ready by then,” he said.<\/p>\n Type B, he added, had already understood that and named Stellantis as a client. The merged business of PSA and FCA, which is expected to draw on three electric car platforms<\/a> was among the few clients he disclosed without going into further detail. When asked again by electrive<\/em> about actual capacities in Serbia, the headquarters in Japan stopped him from disclosing any factual data, pointing to confidentiality. However, there seems to be a large contract for hybrid vehicles of an unnamed manufacturer.<\/p>\n There was another interesting disclosure that set Nidec apart from more European driven suppliers. The Asian company sees and forecasts growing demand for motors in the very compact EV segment. According to the company’s estimates, these are the secret sellers that will easily surpass Tesla. COO Seki pointed to small electric cars like the Chinese Mini EV “selling like fries” with numbers around 35,000 units a month and said Nidec was receiving many requests in that area. Indeed this could have repercussions – take the China Mini EV<\/a> which GM is making at Wuling, which an Eastern European distributor decided to bring to Europe. Even VW has been pondering a low-cost ID.2 made in China<\/a> for some time. Demand, we agree, will certainly accelerate – whether Nidec will supply more of the suppliers or move up to deal with more OEMs directly, time will tell. The company is getting ready.<\/p>\n Nidec has started building a new traction motor plant in Serbia (almost) as planned. However, as described above, the company set construction to begin in September 2021, so it has moved to December. Regardless, Nidec says it will stick to the schedule despite the three-month delay.<\/p>\n This means the company continues to expect to complete the 59,760-square-meter Nidec Electric Motor Serbia production facility in the city of Novi Sad by mid-2022. The plan is to employ about 1,000 people in the first phase. Novi Sad is around 90 kilometres northwest of the Serbian capital Belgrade.<\/p>\n After Nidec began construction of its electric traction motor plant in Serbia in December 2021, ground has now been broken for another of the company’s production facilities in the country. As reported above, the new Nidec Elesys plant will produce inverters and electronic control units for vehicles in an area of around 36,000 square metres and, like the electric drive system plant, will be built in Novi Sad, around 90 kilometres northwest of the Serbian capital Belgrade. Completion is planned for the beginning of 2023.<\/p>\n Nidec has now completed the construction of its electric motor factory in Serbia. Series production of electric motors for the automotive industry is scheduled to start there in 2023 at the new plant in Novi Sad. In the first phase, Nidec Electric Motor Serbia plans to employ around 1,000 people.<\/p>\n The production facility for e-motors is one of two Nidec plants in Novi Sad, Serbia: Following the groundbreaking ceremony for the Nidec Elesys plant for inverters and electronic control units (see update of 06.07.2022), the construction of the second plant in Novi Sad is scheduled for completion in early 2023<\/p>\n >> Virtual press call and PI via email<\/em>, nidec.com<\/a>, nidec.com<\/a> (update), nidec.com<\/a> (update II), mynewsdesk.com<\/a> (update III)<\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/152852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=152852"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/152852\/revisions"}],"predecessor-version":[{"id":223499,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/152852\/revisions\/223499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/152868"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=152852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=152852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=152852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Update 13 December 2021:<\/h4>\n
Update 06 July 2022:<\/h4>\n
Update 12 October 2022:<\/h4>\n