{"id":186175,"date":"2023-01-25T17:33:12","date_gmt":"2023-01-25T16:33:12","guid":{"rendered":"https:\/\/www.electrive.com\/?p=186175"},"modified":"2025-11-14T09:47:07","modified_gmt":"2025-11-14T08:47:07","slug":"los-activistas-climaticos-europeos-contra-el-lavado-verde","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2023\/01\/25\/european-climate-activists-push-back-against-greenwashing\/","title":{"rendered":"Europa aborda el lavado verde"},"content":{"rendered":"<p>Los activistas clim\u00e1ticos han colocado recientemente 400 carteles publicitarios falsos de BMW y Toyota en Alemania, B\u00e9lgica, Francia y el Reino Unido, para pedir que se proh\u00edba la publicidad de veh\u00edculos alimentados con combustibles f\u00f3siles, especialmente los SUV. La Comisi\u00f3n Europea tambi\u00e9n pretende hacer frente al \"lavado verde\".<!--more--><\/p>\n<p>\"A pesar de que los anuncios de Toyota y BMW hacen hincapi\u00e9 en su gama de veh\u00edculos el\u00e9ctricos (VE), ambos fabricantes siguen apostando fuertemente por la venta de veh\u00edculos contaminantes con motor de combusti\u00f3n\", explican los activistas.<\/p>\n<p>Mientras tanto, <em>Euroactiv<\/em> ha informado de un proyecto de ley de la Comisi\u00f3n Europea para exigir a los Estados miembros que impongan sanciones disuasorias a las empresas que practiquen el \"lavado verde\". La Comisi\u00f3n descubri\u00f3 que el 40% de los productos etiquetados con las palabras \"verde\", \"eco\" o \"respetuoso con el medio ambiente\" enga\u00f1an a los consumidores con el uso de estas etiquetas.<\/p>\n<p><a href=\"http:\/\/brandalism.ch\/projects\/toyota-bmw-greenwash\/#\" target=\"_blank\" rel=\"noopener nofollow\">brandalism.ch<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/BrandalismUK\/status\/1614888011765846016?s=20&amp;t=C7rMrREAfPtK4Aa1yNZ9Gg\" target=\"_blank\" rel=\"noopener nofollow\">twitter.com<\/a> (carteles), <a href=\"https:\/\/www.euractiv.com\/section\/energy-environment\/news\/leak-eu-to-slap-penalties-on-companies-making-false-green-claims\/\" target=\"_blank\" rel=\"noopener nofollow\">euractiv.com<\/a> (factura)<\/p>","protected":false},"excerpt":{"rendered":"<p>Activistas clim\u00e1ticos han colocado recientemente 400 carteles publicitarios falsos de BMW y Toyota en Alemania, B\u00e9lgica, Francia y Reino Unido, pidiendo la prohibici\u00f3n de la publicidad de<\/p>","protected":false},"author":22,"featured_media":186153,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9935],"tags":[10202,3701,56,4422,9970,9961,520,2158],"class_list":["post-186175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-belgium","tag-bev","tag-bmw","tag-co2","tag-france","tag-germany","tag-toyota","tag-uk"],"acf":{"inhalt_teil2":""},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/186175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=186175"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/186175\/revisions"}],"predecessor-version":[{"id":290253,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/186175\/revisions\/290253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/186153"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=186175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=186175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=186175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}