{"id":194396,"date":"2023-04-18T15:54:42","date_gmt":"2023-04-18T13:54:42","guid":{"rendered":"https:\/\/www.electrive.com\/?p=194396"},"modified":"2025-04-23T10:55:53","modified_gmt":"2025-04-23T08:55:53","slug":"volkswagen-lanza-100techco-para-centrarse-plenamente-en-china","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2023\/04\/18\/volkswagen-launches-100techco-to-fully-focus-on-china\/","title":{"rendered":"Volkswagen lanza '100%TechCo' para centrarse en China"},"content":{"rendered":"<p>Volkswagen invertir\u00e1 alrededor de mil millones de euros para establecer un nuevo centro de I+D para coches el\u00e9ctricos totalmente conectados en Hefei, China. El Grupo ha anunciado hoy el proyecto en el Sal\u00f3n del Autom\u00f3vil de Shangh\u00e1i y ha fijado ambiciosos objetivos para la unidad \"100%TechCo\", encargada de acelerar la innovaci\u00f3n a nivel local. <!--more--><\/p>\n<p>El proyecto, tambi\u00e9n denominado \"nueva empresa\" en otras partes del anuncio, combinar\u00e1 el desarrollo y la adquisici\u00f3n de veh\u00edculos y componentes cuando se ponga en marcha en 2024. Volkswagen espera que esto reduzca los plazos de desarrollo de nuevos productos y tecnolog\u00edas en torno a un 30%.<\/p>\n<p>Adem\u00e1s, la nueva unidad acercar\u00e1 a la corporaci\u00f3n alemana a los clientes chinos. El Grupo incluso enumera la integraci\u00f3n de \"tecnolog\u00edas punta de proveedores locales\" entre las tareas fijadas para 100TechCo.<\/p>\n<p>Ralf Brandst\u00e4tter, miembro del Consejo del Grupo para China, a\u00f1adi\u00f3 que el nuevo negocio era \"un paso importante de nuestra estrategia 'en China, para China'. Agrupando de forma coherente las capacidades de desarrollo y aprovisionamiento e integrando a los proveedores locales en una fase temprana, aceleraremos significativamente nuestro ritmo de desarrollo. Esto tambi\u00e9n reforzar\u00e1 la eficacia de la cooperaci\u00f3n para nuestra empresa conjunta y aumentar\u00e1 nuestra rentabilidad.\"<\/p>\n<p>Esta combinaci\u00f3n de I+D y aprovisionamiento no carece de precedentes dentro del Grupo: el nuevo Campus Sandkamp de Wolfsburgo tambi\u00e9n contar\u00e1 con empleados de las dem\u00e1s divisiones de negocio, por ejemplo, de compras, producci\u00f3n y control de calidad.<\/p>\n<p>Adem\u00e1s, las empresas conjuntas mencionadas incluyen las cooperaciones que Volkswagen mantiene con SAIC, FAW-VW y Volkswagen Anhui.<\/p>","protected":false},"excerpt":{"rendered":"<p>Volkswagen invertir\u00e1 alrededor de mil millones de euros para establecer un nuevo centro de I+D para coches el\u00e9ctricos totalmente conectados en Hefei, China. El Grupo anunci\u00f3 el proyecto en<\/p>","protected":false},"author":21,"featured_media":143756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[27930,3701,98,851,10014,16572,8164,6145,7712,959,17986,567],"class_list":["post-194396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-100techco","tag-bev","tag-china","tag-faw","tag-faw-volkswagen","tag-hefei","tag-i-d","tag-joint-venture","tag-meb","tag-saic","tag-saic-volkswagen","tag-volkswagen"],"acf":{"inhalt_teil2":"<p>The latter will also become the first task for the new unit. &#8220;In a first step, 100%TechCo will steer the development of the models of the Volkswagen Anhui joint venture based on the MEB platform and will be responsible for the development of China-specific platform requirements and modules with a focus on electric mobility,&#8221; Marcus Hafkemeyer, the new CEO of 100%TechCo, said.<\/p>\n<p>Marcus Hafkemeyer also acts as Chief Technology Officer of Volkswagen Group China. At 100%TechCo, he will oversee more than 2,000 employees from procurement and R&amp;D when they launch early next year.<\/p>\n<p>The company is already expected to play a significant role in the development of a future Volkswagen brand model to be launched in 2024. In addition, the new unit will be &#8220;responsible for the development of China-specific platform requirements and modules with a focus on electromobility&#8221;.<\/p>\n<p>In China, VW has so far fallen short of expectations with its ID. models, also because specific requirements of the Chinese clientele were not recognised in time. An example is the infotainment, which seems outdated compared to electric cars from Nio or Xpeng, with its small touchscreen by local standards, which has been criticised time and again. With the 100%TechCo, the company no longer wants to miss out on such developments and wants to be able to serve them better. Volkswagen, therefore, calls the foundation of 100%TechCo &#8220;another important milestone&#8221; in the Group&#8217;s &#8220;in China, for China&#8221; strategy. Other strategic measures include the recently announced strategic partnership with Horizon Robotics, a leading provider of hardware and software solutions for automated driving in China.<\/p>\n<p><a href=\"https:\/\/www.volkswagen-newsroom.com\/en\/press-releases\/volkswagen-group-brings-products-to-market-faster-in-china-development-time-reduced-by-around-30-percent-15749\" target=\"_blank\" rel=\"noopener\">volkswagen-newsroom.co<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/194396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=194396"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/194396\/revisions"}],"predecessor-version":[{"id":270238,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/194396\/revisions\/270238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/143756"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=194396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=194396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=194396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}