{"id":201234,"date":"2023-06-29T17:05:33","date_gmt":"2023-06-29T15:05:33","guid":{"rendered":"https:\/\/www.electrive.com\/?p=201234"},"modified":"2023-06-30T13:04:51","modified_gmt":"2023-06-30T11:04:51","slug":"audi-despide-al-director-general-markus-duesmann","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2023\/06\/29\/audi-sacks-ceo-markus-duesmann\/","title":{"rendered":"Audi sustituir\u00e1 al consejero delegado Markus Duesmann por Gernot D\u00f6llner"},"content":{"rendered":"<p>Los consejos de supervisi\u00f3n del Grupo VW y de Audi habr\u00edan decidido sustituir al consejero delegado de Audi, Markus Duesmann, en su reuni\u00f3n del jueves. Duesmann dimitir\u00e1 el 1 de septiembre, dejando paso a su sucesor, Gernot D\u00f6llner, de quien se dice que es cercano a Oliver Blume. <!--more--><\/p>\n<p>Revista alemana <em>Der Spiegel<\/em> dio la noticia esta tarde. Audi ha confirmado ahora el cambio de liderazgo.<\/p>\n<p>Audi no da una raz\u00f3n para el despido a corto plazo de Duesmann despu\u00e9s de unos tres a\u00f1os en Ingolstadt - posiblemente la declaraci\u00f3n del Presidente del Consejo de Supervisi\u00f3n de Audi, Manfred D\u00f6ss sobre el futuro CEO sea una indicaci\u00f3n: \"Gernot D\u00f6llner es ahora la persona adecuada para seguir afinando la estrategia de producto y el posicionamiento en los mercados importantes para Audi\".<\/p>\n<p>Markus Duesmann asumi\u00f3 el cargo en Audi como sucesor del <a href=\"https:\/\/www.electrive.com\/es\/2023\/06\/27\/el-ex-director-general-de-audi-stadler-no-ira-a-la-carcel\/\">recientemente<\/a> conden\u00f3 a Rupert Stadler. Se le encarg\u00f3 resolver el esc\u00e1ndalo del diesel y reforzar el desarrollo t\u00e9cnico en Audi. Sus predecesores se hab\u00edan quedado rezagados en el cambio hacia la e-movilidad y, en el anuncio, Audi agradeci\u00f3 a Duesmann los esfuerzos hacia la electrificaci\u00f3n.<\/p>\n<p>Duesmann inici\u00f3 para Audi el lanzamiento de m\u00e1s de 20 nuevos modelos y revisiones de modelos para 2025, m\u00e1s de diez de los cuales ser\u00e1n el\u00e9ctricos. \"Ser\u00e1 la mayor ofensiva de modelos de la historia de la compa\u00f1\u00eda\", afirm\u00f3.<\/p>\n<p>Sin embargo, el jefe de Audi contempl\u00f3 en <a href=\"https:\/\/www.electrive.com\/es\/2023\/03\/27\/audi-reordena-los-nombres-de-sus-modelos-y-anuncia-nuevos-ev\/\">Marzo de este a\u00f1o<\/a> que el fabricante de autom\u00f3viles no estaba preparado para decir adi\u00f3s al motor de combusti\u00f3n. Seg\u00fan \u00e9l, \"los mejores modelos con motor de combusti\u00f3n est\u00e1n a\u00fan por llegar\", y la empresa est\u00e1 trabajando en una nueva plataforma ICE. \"A partir de 2024, tambi\u00e9n lanzaremos una plataforma espec\u00edfica de motor de combusti\u00f3n para nuestra \u00faltima generaci\u00f3n de nuevos motores de combusti\u00f3n en paralelo con los nuevos modelos el\u00e9ctricos\", dijo Duesmann. A partir de 2026, Audi ya no lanzar\u00e1 ning\u00fan nuevo modelo con motor de combusti\u00f3n interna y pretende llevar a cabo una transici\u00f3n completa en la d\u00e9cada de 2030.<\/p>\n<p>Aun as\u00ed, es posible que los supervisores hayan echado en falta un enfoque claro en la transformaci\u00f3n de la serie de modelos del mundo de la combusti\u00f3n a la movilidad el\u00e9ctrica - los retrasos en la importante plataforma PPE desarrollada con Porsche son m\u00e1s achacables a la divisi\u00f3n de software del grupo, Cariad. Y en el importante mercado chino, Audi ha incumplido recientemente sus propios objetivos, y en EE.UU. tambi\u00e9n va a la zaga de sus competidores premium alemanes<\/p>","protected":false},"excerpt":{"rendered":"<p>Los consejos de supervisi\u00f3n del Grupo VW y de Audi habr\u00edan decidido sustituir al consejero delegado de Audi, Markus Duesmann, en su reuni\u00f3n del jueves. Duesmann dejar\u00e1 su cargo el<\/p>","protected":false},"author":21,"featured_media":151686,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[32,13591,19728,12478,20685,5966,567],"class_list":["post-201234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-audi","tag-career","tag-ceo","tag-gernot-dollner","tag-markus-duesmann","tag-oliver-blume","tag-volkswagen"],"acf":{"inhalt_teil2":"<p>Duesmann had recognised these problem areas and had both personally taken over the management of the China business and strongly advocated Audi&#8217;s own US plant. Mercedes and BMW have been producing mainly SUV models in Alabama and South Carolina since the 1990s, while Audi only has a poorly utilised plant in Mexico. Duesmann will now not get the time to fix these problems.<\/p>\n<h3>Gernot D\u00f6llner new Audi CEO<\/h3>\n<p>Successor D\u00f6llner previously oversaw overall strategy and the general secretariat of the VW Group. Before that, he served as the head of concept development at Porsche, until 2021, where he was responsible for the Panamera model series. He is considered one of the closest associates of Porsche and VW Group CEO Oliver Blume. The Porsche man <a href=\"https:\/\/www.electrive.com\/2022\/09\/01\/oliver-blume-suceeds-herbert-diess-as-volkswagen-ceo\/\">succeeded<\/a> Herbert Diess in\u00a0<a href=\"https:\/\/www.electrive.com\/2022\/07\/23\/diess-to-leave-vw-in-september-with-blume-set-to-take-over\/\">a surprise move<\/a> in summer 2022. While the Group called it &#8220;mutual agreement,&#8221; insiders said it was &#8220;an outright sacking&#8221; since Diess&#8217; provocative leadership style had endangered the cohesion within the Group. The Supervisory Board considers Blume an outstanding team player.<\/p>\n<p>In today&#8217;s announcement of Duesmann&#8217;s replacement, Chairman D\u00f6ss thanked Duesmann &#8220;for all the important work he has done during his tenure at Audi. He has brought great foresight and vision to planning and driving forward key strategic decisions, including, first and foremost, the electrification strategy. Audi will be able to build further on these cornerstones in the future,\u201d he said.<\/p>\n<p>It remains to be seen what changes the new leadership will bring. Gernot D\u00f6llner will become Audi CEO this September. He said: &#8220;I\u2019m honored and excited to be taking on this new role. Audi is a fantastic company with a rich history. I look forward to shaping the company\u2019s future together with the entire team at Audi.&#8221;<\/p>\n<p><a href=\"https:\/\/www.spiegel.de\/wirtschaft\/unternehmen\/audi-chef-markus-duesmann-muss-gehen-beschluss-des-aufsichtsrats-a-867e554e-2883-42a5-80e2-f6980868f457\" target=\"_blank\" rel=\"noopener\">spiegel.de<\/a> (in German), <a href=\"https:\/\/www.audi-mediacenter.com\/en\/press-releases\/gernot-doellner-named-as-new-audi-ceo-15439\" target=\"_blank\" rel=\"noopener\">audi-mediacenter.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/201234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=201234"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/201234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/151686"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=201234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=201234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=201234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}