{"id":202474,"date":"2023-07-12T11:39:47","date_gmt":"2023-07-12T09:39:47","guid":{"rendered":"https:\/\/www.electrive.com\/?p=202474"},"modified":"2023-07-12T16:24:22","modified_gmt":"2023-07-12T14:24:22","slug":"toyota-nombra-a-china-y-europa-mercados-objetivo-para-la-tecnologia-h2","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2023\/07\/12\/toyota-names-china-and-europe-as-target-markets-for-h2-technology\/","title":{"rendered":"Toyota nombra a China y Europa como mercados objetivo para la tecnolog\u00eda H2"},"content":{"rendered":"<p>Toyota reajusta su estrategia del hidr\u00f3geno y ahora aspira a una cuota de mercado en Europa y China superior a la de Norteam\u00e9rica. La empresa japonesa tiene como objetivo vender 200.000 veh\u00edculos de pila de combustible para 2030, principalmente camiones, pero tambi\u00e9n turismos. <!--more--><\/p>\n<p>La decisi\u00f3n marca un punto de inflexi\u00f3n para Toyota. Hasta ahora, se hab\u00eda centrado en los turismos y en el mercado norteamericano, un enfoque que se hab\u00eda estancado. Toyota lanz\u00f3 el Mirai FCEV hace aproximadamente una d\u00e9cada y lo comercializ\u00f3 en California; sin embargo, segu\u00eda siendo de nicho.<\/p>\n<p>Toyota vendi\u00f3 poco m\u00e1s de 3.900 veh\u00edculos de pila de combustible en 2022, menos de la mitad de 1% de sus ventas mundiales, que rondan los 9,5 millones de veh\u00edculos.<\/p>\n<p>Mientras tanto, en Europa, el panorama puede parecer distinto antes en lo que respecta al hidr\u00f3geno en el segmento de los veh\u00edculos pesados. Toyota ha <a href=\"https:\/\/www.electrive.com\/es\/etiqueta-2\/toyota+hidrogeno+europa\/\">proactivo en Europa<\/a> en seguir adelante con la infraestructura del hidr\u00f3geno. Tambi\u00e9n esta semana, el Parlamento Europeo confirm\u00f3 las normas de infraestructura que exigen paradas de H2 cada 200 km a lo largo de las principales carreteras europeas para 2028.<\/p>\n<p>\"Puede que sea una forma extra\u00f1a de decirlo, pero 200.000 no es una gran cifra\", declar\u00f3 a la prensa el Director de Tecnolog\u00eda de Toyota, Hiroki Nakajima, al comentar los nuevos objetivos. \"Creemos que se puede alcanzar esta cifra y m\u00e1s\".<\/p>\n<p>Al centrarse en China y Europa, donde la producci\u00f3n y la demanda de hidr\u00f3geno son mayores, Toyota tambi\u00e9n pretende abaratar los costes, dijo Nakajima. <em>Reuters<\/em>, a\u00f1adiendo que el fabricante de autom\u00f3viles tambi\u00e9n buscar\u00eda estrechar lazos con otras empresas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Toyota reajusta su estrategia del hidr\u00f3geno y ahora aspira a una cuota de mercado en Europa y China superior a la de Norteam\u00e9rica. La empresa japonesa tiene como objetivo vender 200.000 veh\u00edculos de pila de combustible antes de<\/p>","protected":false},"author":21,"featured_media":149667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[98,11274,10040,7098,7097,28520,520],"class_list":["post-202474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-china","tag-electric-trucks","tag-europe","tag-fcev","tag-fuel-cell","tag-hiroki-nakajima","tag-toyota"],"acf":{"inhalt_teil2":"<p>Toyota <a href=\"https:\/\/www.electrive.com\/2021\/08\/26\/toyota-to-manufacture-fuel-cell-modules-in-kentucky\/\">reportedly<\/a> plans to start producing fuel cell powertrains at its plant in the US state of Kentucky in December this year, primarily for heavy trucks and with plans to sell drive trains to other manufacturers. This is already the case with US-based <a href=\"https:\/\/www.electrive.com\/2023\/05\/04\/toyota-supplies-hydrogen-fuel-cell-powertrain-kits-to-us-truck-manufacturers\/\">Paccar<\/a>, the Dutch <a href=\"https:\/\/www.electrive.com\/2023\/05\/10\/toyota-partners-with-vdl-to-roll-out-heavy-duty-hydrogen-trucks-in-europe\/\">VDL Group<\/a>, and <a href=\"https:\/\/www.electrive.com\/2023\/02\/23\/hyliko-to-use-toyota-fuel-cell-modules-for-trucks\/\">Hyliko<\/a> in France. At the end of May, Toyota also reached an agreement with Daimler Truck to merge its truck subsidiary Hino with Daimler&#8217;s truck division <a href=\"https:\/\/www.electrive.com\/2023\/05\/30\/daimler-truck-and-toyota-plan-to-merge-fuso-and-hino\/\">Mitsubishi Fuso<\/a>, among other things, to develop hydrogen and other electrification solutions.<\/p>\n<p>According to engineering chief Nakajima, Toyota needs to reach a production volume of at least 10,000 units per month for fuel cell production to break even. The Japanese manufacturer&#8217;s next hydrogen fuel cell system, planned for 2026, aims to reduce the cost of the FC stack by 50 per cent, cut the fuel price by a quarter and improve the range by 20 per cent.<\/p>\n<p>In <a href=\"https:\/\/www.electrive.com\/2023\/06\/13\/toyota-wants-1000-km-range-in-their-bevs-by-2026\/\">June 2023<\/a>, Toyota published details of its general electrification strategy. While there was new emphasis on battery-electric solutions, including advances in solid-state technology, Toyota also confirmed its multi-pronged approach to powertrains and continues to use fuel cells in addition to battery-electric powertrains.<\/p>\n<p>Today, the company expects the global market for fuel cells to grow to around $35 billion by 2030, up more than 15-fold from 2020, citing a forecast from market research firm Fuji Keizai.<\/p>\n<p>A very different scenario has just been <a href=\"https:\/\/www.electrive.com\/2023\/07\/12\/bp-sees-no-future-for-hydrogen-cars\/\">released<\/a> by BP. The petrochemical corporation assesses the market potential for H2 cars as virtually non-existent for 2035 and 2050 in the &#8216;BP Energy Outlook 2023&#8217;. While remaining keen on the hydrogen business, BP targets \u201cprocesses that are difficult to electrify\u201d. In other words, the steel and chemical industries or their own oil refineries as well as shipping and aviation.<\/p>\n<p><a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/toyota-targets-europe-china-hydrogen-sales-pivot-2023-07-11\/\" target=\"_blank\" rel=\"noopener\">reuters.com<\/a>, <a href=\"https:\/\/jalopnik.com\/toyotas-going-all-in-on-hydrogen-fuel-cell-trucks-in-ke-1850626040\" target=\"_blank\" rel=\"noopener\">jalopnik.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/202474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=202474"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/202474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/149667"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=202474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=202474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=202474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}