{"id":206183,"date":"2023-08-24T12:24:06","date_gmt":"2023-08-24T10:24:06","guid":{"rendered":"https:\/\/www.electrive.com\/?p=206183"},"modified":"2023-08-24T12:24:06","modified_gmt":"2023-08-24T10:24:06","slug":"dongfeng-revela-la-marca-nammi-para-rivalizar-con-wulings-mini-ev","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2023\/08\/24\/dongfeng-reveals-nammi-brand-to-rival-wulings-mini-ev\/","title":{"rendered":"Dongfeng revela la marca Nammi para rivalizar con el Mini EV de Wuling"},"content":{"rendered":"<p>El fabricante de autom\u00f3viles chino Dongfeng ha dedicado toda una marca a los microcoches el\u00e9ctricos, como el superventas Mini EV fabricado por SAIC-GM. La nueva marca Nammi aspira a vender 150.000 unidades en 2024 y casi medio mill\u00f3n s\u00f3lo un a\u00f1o despu\u00e9s. <!--more--><\/p>\n<p>Dongfeng no pierde el tiempo para entrar en el mercado de gran volumen y ya ha lanzado el primer modelo, el Nammi 01, cuyas ventas comenzar\u00e1n este invierno. Posteriormente, la empresa quiere lanzar de uno a dos nuevos modelos al a\u00f1o para alcanzar unas ventas de m\u00e1s de 400.000 peque\u00f1os coches el\u00e9ctricos en 2025.<\/p>\n<p>De momento, la empresa no ha dado a conocer las especificaciones completas del Nammi 01. A\u00fan as\u00ed, Dongfeng est\u00e1 dise\u00f1ando una plataforma dedicada denominada Arquitectura Quantum n\u00ba 3 que ser\u00e1 exclusiva para el Nammi y proporcionar\u00e1 una buena experiencia en t\u00e9rminos de espacio, seguridad, eficiencia energ\u00e9tica e inteligencia, seg\u00fan Dongfeng.<\/p>\n<p>Los medios de comunicaci\u00f3n chinos informan adem\u00e1s de que el diminuto VE funcionar\u00e1 con motores de cubo que forman un sistema denominado Mach E. Dongfeng describe el propulsor como \"diez en uno\" con un consumo de energ\u00eda de 11 kWh cada 100 kil\u00f3metros. Las bater\u00edas de estado s\u00f3lido de carga r\u00e1pida - Dongfeng habla a\u00fan de operaciones piloto - permitir\u00e1n recorrer 200 kil\u00f3metros en s\u00f3lo ocho minutos de recarga.<\/p>\n<p>En el acto de presentaci\u00f3n celebrado en Chengdu, el fabricante estatal de autom\u00f3viles tambi\u00e9n calific\u00f3 a Nammi como \"la primera marca de autom\u00f3viles de China centrada en los peque\u00f1os veh\u00edculos el\u00e9ctricos\". Seg\u00fan Dongfeng, los peque\u00f1os autom\u00f3viles atraer\u00e1n especialmente a las clientas femeninas y presentar\u00e1n dise\u00f1os centrados en el usuario, expresados tambi\u00e9n en la segunda \"M\" que significa \"Me\" (Yo).<\/p>\n<p>Los ejecutivos a\u00f1adieron que Nammi era una parte esencial de la estrategia de la empresa matriz de reforzar sus marcas independientes, seg\u00fan Chen Hao, director general adjunto de Dongfeng.<\/p>","protected":false},"excerpt":{"rendered":"<p>El fabricante de autom\u00f3viles chino Dongfeng ha dedicado toda una marca a los microcoches el\u00e9ctricos, como el superventas Mini EV fabricado por SAIC-GM. La nueva marca Nammi pretende vender<\/p>","protected":false},"author":21,"featured_media":206161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,98,1741,28768,28769,24899,25186],"class_list":["post-206183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-china","tag-dongfeng","tag-nammi","tag-nammi-01","tag-voyah","tag-voyah-free"],"acf":{"inhalt_teil2":"<p>Dongfeng already has several New Energy Vehicle brands under its belt, including Voyah, M Hero and e\u03c0. According to Chen Hao, Nammi will be instrumental in achieving the group&#8217;s sales target of one million NEVs in 2025.<\/p>\n<p>Looking at the numbers, Nammi cars could make half of those sales &#8211; small electric vehicles are extremely popular in China. The <a href=\"https:\/\/www.electrive.com\/tag\/hongguang-mini-ev\/\">Hong Guang Mini EV<\/a> mentioned earlier ranked number one in China&#8217;s electric car sales for 24 months in a row. The micro EVs usually cost around 10 &#8211; 15,000 dollars, but Dongfeng has yet to disclose the starting price of its incoming Nammi 01.<\/p>\n<p>Moving into an entirely different segment, Dongfeng also announced removing the battery-electric version of the Free SUV from the Voyah line-up. The move is part of a facelift for the car also <a href=\"https:\/\/www.electrive.com\/2023\/01\/03\/voyah-completes-first-vehicle-deliveries-in-norway\/\">available in Europe<\/a>. The new Voyah Free will only be sold as an EREV (Extended Range Electric Vehicle) in China. This has become a trend among Chinese manufacturers such as Leapmotor, who add hybrids or range extenders to their BEV portfolio to increase sales. However, The Geely brand Zeekr explicitly distances itself from such an approach and <a href=\"https:\/\/www.electrive.com\/2023\/08\/23\/zeekr-aims-for-650000-annual-ev-sales-rate-by-2025\/\">reportedly<\/a> wants to continue focusing on pure BEVs.<\/p>\n<p><a href=\"https:\/\/autonews.gasgoo.com\/china_news\/70027563.html\" target=\"_blank\" rel=\"noopener\">gasgoo.com<\/a>, <a href=\"https:\/\/www.chinadaily.com.cn\/a\/202308\/24\/WS64e6e074a31035260b81e026.html\" target=\"_blank\" rel=\"noopener\">chinadaily.com<\/a>, <a href=\"https:\/\/cnevpost.com\/2023\/08\/24\/dongfeng-launches-nammi-brand\/\" target=\"_blank\" rel=\"noopener\">cnevpost.com<\/a> (all Nammi), <a href=\"https:\/\/cnevpost.com\/2023\/08\/21\/voyah-launches-free-facelift-ditches-bev\/\" target=\"_blank\" rel=\"noopener\">cnevpost.com<\/a> (Voyah SUV)<\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/206183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=206183"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/206183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/206161"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=206183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=206183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=206183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}