{"id":207122,"date":"2023-09-01T15:40:22","date_gmt":"2023-09-01T13:40:22","guid":{"rendered":"https:\/\/www.electrive.com\/?p=207122"},"modified":"2025-02-12T11:21:25","modified_gmt":"2025-02-12T10:21:25","slug":"mclaren-aplica-lavoie-compra-el-fabricante-de-bicicletas-electricas-en-quiebra-vanmoof","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2023\/09\/01\/mclaren-applieds-lavoie-buys-bankrupt-e-bike-maker-vanmoof\/","title":{"rendered":"Lavoie, de McLaren Applied, compra el fabricante de bicicletas el\u00e9ctricas en quiebra VanMoof"},"content":{"rendered":"<p>El insolvente fabricante holand\u00e9s de e-bikes VanMoof tiene un nuevo propietario. Lavoie, el negocio de e-scooters de la empresa de ingenier\u00eda McLaren Applied, acord\u00f3 hacerse cargo del fabricante de e-bikes premium. Lavoie planea ampliar el negocio de VanMoof.<!--more--><\/p>\n<p>Lavoie y su empresa matriz no revelaron los t\u00e9rminos de la compra. A\u00fan as\u00ed, el presidente de McLaren Applied, Nick Fry, dijo a <em>Reuters<\/em> que incluyendo el capital necesario para estabilizar VanMoof, habr\u00eda una inversi\u00f3n de \"decenas de millones\" de libras \"a corto plazo\".<\/p>\n<p>\"Es una gran oportunidad para nosotros, ya que se trata de una empresa con un producto brillante\", dijo Fry. \"Pero esto no va a ser un paseo por el parque, esta tambi\u00e9n es una empresa que se meti\u00f3 en una situaci\u00f3n financiera dif\u00edcil\".<\/p>\n<p>De hecho, cuando los informes hablaban de problemas financieros en Van Moof <a href=\"https:\/\/www.electrive.com\/es\/2023\/07\/13\/vanmoof-podria-enfrentarse-a-la-insolvencia-o-a-la-venta\/\">en julio<\/a>, la empresa ya estaba endeudada y hab\u00eda registrado p\u00e9rdidas de unos 78 millones de euros cada uno de los dos \u00faltimos a\u00f1os.<\/p>\n<p>La empresa estaba vendiendo bicicletas el\u00e9ctricas con p\u00e9rdidas debido a problemas de calidad que provocaban costosas reparaciones en garant\u00eda.<\/p>\n<p>VanMoof comenz\u00f3 como un peque\u00f1o fabricante de bicicletas el\u00e9ctricas de alta calidad, pero con el tiempo se centr\u00f3 en grandes vol\u00famenes manteniendo promesas de garant\u00eda por razones de marketing. Promesas que no pudo cumplir y que culminaron en <a href=\"https:\/\/www.electrive.com\/es\/2023\/07\/18\/la-marca-holandesa-de-bicicletas-electricas-vanmoof-esta-en-quiebra\/\">insolvencia en julio de 2023<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>El insolvente fabricante holand\u00e9s de e-bikes VanMoof tiene un nuevo propietario. Lavoie, el negocio de e-scooters de la empresa de ingenier\u00eda McLaren Applied, acord\u00f3 hacerse cargo de la e-bike premium<\/p>","protected":false},"author":21,"featured_media":207018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[135,28822,1666],"class_list":["post-207122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-e-bikes","tag-lavoie","tag-vanmoof"],"acf":{"inhalt_teil2":"<p>Following the acquisition, Fry said McLaren Applied would retain VanMoof&#8217;s departmental managers and &#8220;engage and retain or rehire some of the great people&#8221; the e-bike maker employed.<\/p>\n<p>But he also announced redundancies, and under new management, VanMoof will abandon its in-house retail store model, instead using third-party retailers to sell and service bikes.<\/p>\n<p>According to Lavoie&#8217;s announcement, the acquisition feeds into its global growth strategy &#8220;to redefine premium emobility and become &#8220;leaders in manufacturing premium e-mobility products that are redefining the category with each ride,&#8221; so Fry. The company expects &#8220;exciting synergy&#8221; between the scooter and the e-bike business while approaching micromobility through &#8220;serious automotive technology,&#8221; Lavoie said.<\/p>\n<p>The court-appointed trustees for VanMoof overseeing the bankruptcy process confirmed the sale and said they were pleased with the outcome.<\/p>\n<p><a href=\"https:\/\/www.reuters.com\/markets\/deals\/mclaren-applieds-lavoie-buys-bankrupt-dutch-e-bike-maker-vanmoof-2023-08-31\/\" target=\"_blank\" rel=\"noopener\">reuters.com<\/a>, <a href=\"https:\/\/www.lavoielectric.com\/\" target=\"_blank\" rel=\"noopener\">lavoielectric.com<\/a><\/p>\n"},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/207122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=207122"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/207122\/revisions"}],"predecessor-version":[{"id":233663,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/207122\/revisions\/233663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/207018"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=207122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=207122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=207122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}