{"id":227776,"date":"2024-02-08T14:56:05","date_gmt":"2024-02-08T13:56:05","guid":{"rendered":"https:\/\/www.electrive.com\/?p=227776"},"modified":"2024-02-08T14:56:09","modified_gmt":"2024-02-08T13:56:09","slug":"bmw-y-mg-no-pueden-anunciar-evs-de-emisiones-cero","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2024\/02\/08\/bmw-and-mg-not-allowed-to-advertise-zero-emission-evs\/","title":{"rendered":"BMW y MG no pueden anunciar VE de \"emisiones cero"},"content":{"rendered":"<p class=\"wp-block-paragraph\">BMW hab\u00eda publicado un anuncio pagado en Google con el reclamo \"Coches con cero emisiones - Descargue su folleto hoy\". Tambi\u00e9n MG hab\u00eda utilizado el reclamo \"Cero emisiones\" en un anuncio de Google para sus coches el\u00e9ctricos. La ASA puso objeciones a ambos anuncios debido a una \"representaci\u00f3n enga\u00f1osa del impacto medioambiental de los veh\u00edculos\", seg\u00fan la revista brit\u00e1nica <em>Auto Express<\/em> escribe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Aunque aceptamos que esto era cierto durante la conducci\u00f3n, determinamos que era enga\u00f1oso, ya que segu\u00edan produciendo emisiones durante la fabricaci\u00f3n o, dependiendo de la fuente el\u00e9ctrica, durante la carga. Por lo tanto, hemos prohibido estos anuncios y hemos pedido a BMW y MG que se aseguren de no hacer afirmaciones similares sin pruebas s\u00f3lidas en el futuro\", declar\u00f3 Toby King, portavoz de la ASA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por cierto, la prohibici\u00f3n de la ASA no es realmente relevante para los anuncios en s\u00ed: Ambos anuncios se colocaron el pasado mes de agosto y desde entonces han dejado de publicarse. Quiz\u00e1 por este motivo, ambos fabricantes de autom\u00f3viles ya han confirmado que acatar\u00e1n la sentencia de la ASA \"a pesar de todo\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.autoexpress.co.uk\/news\/362223\/bmw-and-mg-electric-car-adverts-banned-over-zero-emissions-claims\" rel=\"nofollow noopener\" target=\"_blank\">autoexpress.es<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>BMW hab\u00eda publicado un anuncio pagado en Google con el reclamo 'Coches con cero emisiones - Descargue su folleto hoy'. Tambi\u00e9n MG hab\u00eda utilizado el reclamo 'Cero emisiones<\/p>","protected":false},"author":29,"featured_media":156030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[16166,3701,56,1742,8358,959,2158],"class_list":["post-227776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-asa","tag-bev","tag-bmw","tag-england","tag-mg-motor","tag-saic","tag-uk"],"acf":{"post_article-format":{"value":"standard","label":"Standard"},"post_categories":[9930],"post_tags":[56,959,8358,2158,1742,16166,3701],"post_thumbnail":156030,"post_thumbnail-caption":"","post_teaser-text":"The British Advertising Standards Authority (ASA) has banned adverts by BMW and MG, claiming that electric cars are \"zero-emission cars.\" The ASA considers the claims to be misleading.","post_advert":false,"post_legacy":false},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/227776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=227776"}],"version-history":[{"count":3,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/227776\/revisions"}],"predecessor-version":[{"id":227781,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/227776\/revisions\/227781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/156030"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=227776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=227776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=227776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}