{"id":287977,"date":"2025-10-22T09:06:06","date_gmt":"2025-10-22T07:06:06","guid":{"rendered":"https:\/\/www.electrive.com\/?p=287977"},"modified":"2025-10-22T16:16:27","modified_gmt":"2025-10-22T14:16:27","slug":"gm-detiene-la-produccion-de-brightdrop-en-la-asamblea-de-cami","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2025\/10\/22\/gm-halts-brightdrop-production-at-cami-assembly\/","title":{"rendered":"GM detiene la producci\u00f3n de BrightDrop en la planta de montaje de CAMI"},"content":{"rendered":"\n\n\n

GM stated that BrightDrop production will not be relocated to another site. Production at CAMI had already been suspended since May 2025<\/a>, along with battery assembly, as the plant was operating below capacity. Production was supposed to restart this month.<\/p>\n\n\n\n

On top of the demand for commercial electric delivery vans developing more slowly than anticipated, GM cited changing regulatory conditions and the removal of tax credits in the United States as contributing factors. When first putting BrightDrop van production on ice in May, the manufacturer denied that it had anything to do with tariffs or other political changes. Instead, the “adjustment” was supposedly “directly related to responding to market demand and re-balancing inventory.”<\/p>\n\n\n\n

GM Canada employs over 7,000 people across manufacturing, technical, and corporate operations. The company highlighted that support from the Canadian and Ontario governments had enabled investments in the plant and that the company intends to engage with partners to explore future opportunities. Moreover, GM will follow collective agreement provisions with Canadian labour union Unifor, offering hourly employees six months of salary and potential lump-sum payments and benefits.<\/p>\n\n\n\n

The Oshawa Assembly continues to produce both light- and heavy-duty Chevrolet Silverado pickups, while the St. Catharines Propulsion Plant builds engines for high-demand pickups and SUVs.<\/p>\n\n\n

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\u201cThe decision to end production of the BrightDrop electric delivery van is driven by market demand and in no way reflects the commitment and skill of our workforce at CAMI,\u201d said Kristian Aquilina, president and managing director of GM Canada. \u201cOur Canadian operations continue to be a critical part of GM and our North America business. [\u2026] For more than 100 years, GM has been designing, engineering and building vehicles in Canada and we intend to keep doing so.\u201d<\/p>\n\n\n\n

The battery assembly plant in Ingersoll, which opened in the summer of 2023<\/a>, was said at the time to produce batteries not only for BrightDrop production on site, but also for other GM plants in North America that manufacture electric vehicles based on the Ultium platform. These battery packs will be affected by US import duties in future if they are transported to the USA. CAMI Assembly\u2019s future will thus be assessed in the context of broader adjustments to GM\u2019s North American EV capacity.<\/p>\n\n\n\n

General Motors founded BrightDrop in 2021 as a brand for electric vans. BrightDrop initially operated as an independent subsidiary, but was initially\u00a0incorporated into the Group\u2019s fleet business<\/a>\u00a0in 2023 and\u00a0integrated into the Chevrolet brand<\/a>\u00a0in 2024. In view of the growing online trade and the associated last-mile logistics, GM had high expectations for the electric delivery vehicle business.<\/p>\n\n\n\n

gm.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

GM declar\u00f3 que la producci\u00f3n de BrightDrop no se trasladar\u00e1 a otro emplazamiento. La producci\u00f3n en CAMI ya hab\u00eda sido suspendida desde mayo de 2025, junto con el ensamblaje de bater\u00edas, ya que<\/p>","protected":false},"author":29,"featured_media":249049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13094],"tags":[22171,24179,22173,9956,16473,224,22209,12102,5986],"class_list":["post-287977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utility-vehicles","tag-brightdrop","tag-brightdrop-ev410","tag-brightdrop-ev600","tag-canada","tag-electric-transporters","tag-general-motors","tag-ingersoll","tag-north-america","tag-ontario"],"acf":{"post_article-format":{"value":"standard","label":"Standard"},"post_categories":[13094],"post_tags":[22171,9956,224,22209,5986,22173,24179,12102,16473],"post_thumbnail":249049,"post_thumbnail_listing":false,"post_thumbnail-caption":"","post_teaser-text":"General Motors has confirmed the end of production of the BrightDrop electric delivery van at its CAMI Assembly plant in Ingersoll, Ontario. This comes after the manufacturer already suspended production earlier this year, because the commercial EV market has grown more slowly than expected.","post_advert":false,"post_legacy":false,"post_original_image":false},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/287977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=287977"}],"version-history":[{"count":2,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/287977\/revisions"}],"predecessor-version":[{"id":288089,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/287977\/revisions\/288089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/249049"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=287977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=287977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=287977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}