{"id":57556,"date":"2014-03-18T10:00:32","date_gmt":"2014-03-18T08:00:32","guid":{"rendered":"https:\/\/www.electrive.com\/?p=57556"},"modified":"2017-10-25T10:58:55","modified_gmt":"2017-10-25T08:58:55","slug":"pam-fletcher-max-warburton","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2014\/03\/18\/pam-fletcher-max-warburton\/","title":{"rendered":"Pam Fletcher, Max Warburton."},"content":{"rendered":"<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-57540\" alt=\"Pam-Fletcher\" src=\"https:\/\/www.electrive.com\/media\/2014\/03\/Pam-Fletcher.jpg\" width=\"100\" height=\"100\" title=\"\">\"Si va a conducir por las monta\u00f1as, no queremos que se arrastre por las pendientes ni que se vea limitado en ning\u00fan terreno\".<\/p>\n<p>Seg\u00fan Pam Fletcher, ingeniera jefe de veh\u00edculos el\u00e9ctricos de GM, \u00e9sta es una de las razones por las que el Chevrolet Volt viene con un extensor de autonom\u00eda de cuatro cilindros y no con un motor de dos cilindros como el que tiene el BMW i3.<br \/>\n<a href=\"http:\/\/green.autoblog.com\/2014\/03\/17\/gm-says-reducing-cost-of-plug-in-vehicles-huge-priority\/\" target=\"_blank\" rel=\"nofollow noopener\">green.autoblog.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-57539\" alt=\"Max-Warburton\" src=\"https:\/\/www.electrive.com\/media\/2014\/03\/Max-Warburton.jpg\" width=\"100\" height=\"100\" title=\"\">\"Tesla est\u00e1 vendiendo coches a compradores emocionales que comparan el Tesla S con otros productos emocionales, irracionales y caros, como el Mercedes Clase S y el Maserati. Esa es la genialidad del producto: los consumidores no est\u00e1n haciendo ning\u00fan c\u00e1lculo de coste\/beneficio, sino que se limitan a decir 'quiero uno'\".<\/p>\n<p>Max Warburton, analista de Bernstein Research, ve la clave del \u00e9xito de Tesla en el posicionamiento en la gama alta del mercado m\u00e1s que en la tecnolog\u00eda o los costes.<br \/>\n<a href=\"http:\/\/www.forbes.com\/sites\/neilwinton\/2014\/03\/17\/tesla-success-forces-long-term-sceptics-to-relent-a-bit\/\" target=\"_blank\" rel=\"nofollow noopener\">forbes.com<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\"Si va a conducir por las monta\u00f1as, no queremos que se arrastre por las pendientes ni que se vea limitado en ning\u00fan terreno\". Seg\u00fan Pam Fletcher, jefa<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[10163,10164],"class_list":["post-57556","post","type-post","status-publish","format-standard","hentry","category-automobile","tag-max-warburton","tag-pam-fletcher"],"acf":{"post_article-format":null,"post_categories":null,"post_tags":null,"post_thumbnail":null,"post_thumbnail_listing":null,"post_thumbnail-caption":null,"post_teaser-text":null,"post_advert":null,"post_legacy":null,"post_original_image":null,"news_video_embed":null,"post_video-duration":null,"featured_podcast_title":null,"featured_podcast_teaser":null,"embed-code":null,"podcast-dauer":null,"post_teaser-text-advanced":null,"facts":null,"conclusion":null,"partner-portrait":null,"partner-name":null,"partner-position":null,"partner-intro":null,"partner-link-title":null,"partner-link":null,"guest-portrait":null,"guest-name":null,"guest-position":null,"guest-intro":null,"guest-link-title":null,"guest-link":null,"inhalt_teil2":null,"to_translate":null,"is_translated":null,"date_translation":null,"post_id_net":null,"slug_net":null,"post_id_com":null,"slug_com":null},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/57556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=57556"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/57556\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=57556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=57556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=57556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}