{"id":59987,"date":"2014-07-25T08:39:09","date_gmt":"2014-07-25T06:39:09","guid":{"rendered":"https:\/\/www.electrive.com\/?p=59987"},"modified":"2017-10-25T10:52:01","modified_gmt":"2017-10-25T08:52:01","slug":"herbert-kohler-jeff-kuhlman-rupert-stadler","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2014\/07\/25\/herbert-kohler-jeff-kuhlman-rupert-stadler\/","title":{"rendered":"Herbert Kohler, Jeff Kuhlman, Rupert Stadler."},"content":{"rendered":"<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-59978\" src=\"https:\/\/www.electrive.com\/media\/2014\/07\/Herbert-Kohler.jpg\" alt=\"Herbert-Kohler\" width=\"100\" height=\"100\" title=\"\">\"Si no est\u00e1n implicados, tienen que hacerse algunas preguntas inc\u00f3modas\".<\/p>\n<p>Herbert Kohler, jefe de investigaci\u00f3n corporativa de Daimler, sobre la situaci\u00f3n inversa en la que se encuentra la empresa. Hace unos a\u00f1os, se le pregunt\u00f3 por qu\u00e9 segu\u00eda trabajando en la tecnolog\u00eda H2 mientras que ahora es una obligaci\u00f3n. Daimler ha retrasado un FCV de serie de 2012 a 2017 en aras de la colaboraci\u00f3n con Nissan y Ford.<br \/>\n<a href=\"http:\/\/www.autonews.com\/article\/20140721\/OEM06\/307219960\/why-daimler-will-wait-until-17-to-debut-fuel-cell-vehicle\" target=\"_blank\" rel=\"nofollow noopener\">autonews.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-59979\" src=\"https:\/\/www.electrive.com\/media\/2014\/07\/Jeff-Kuhlman.jpg\" alt=\"Jeff-Kuhlman\" width=\"100\" height=\"100\" title=\"\">\"Nissan obtiene un margen cero con el programa de sustituci\u00f3n. De hecho, subvendemos cada cambio\".<\/p>\n<p>Jeff Kuhlman, vicepresidente de comunicaci\u00f3n global de Nissan, explica c\u00f3mo la empresa puede hacer realidad el precio bastante bajo de 5.500 d\u00f3lares de una bater\u00eda de recambio para el Leaf. Al parecer, no puede, pero decidi\u00f3 hacerlo en lo que denomin\u00f3 una \"iniciativa que da prioridad al cliente\".<br \/>\n<a href=\"http:\/\/www.greencarreports.com\/news\/1093463_nissan-leaf-5500-battery-replacement-loses-money-company-admits\" target=\"_blank\" rel=\"nofollow noopener\">greencarreports.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-58024\" src=\"https:\/\/www.electrive.com\/media\/2014\/04\/rupert-stadler.jpg\" alt=\"rupert-stadler\" width=\"100\" height=\"100\" title=\"\">\"He hablado con clientes de Tesla y me dicen que si el Audi Q7 enchufable estuviera disponible ese es el coche que elegir\u00edan. Estamos seguros de que hemos elegido el camino correcto; un coche el\u00e9ctrico que s\u00f3lo vive en la sala de exposici\u00f3n no aporta nada a la agenda del CO2. Queremos fabricar coches que se vendan\".<\/p>\n<p>El Consejero Delegado de Audi, Rupert Stadler, defiende una vez m\u00e1s la apuesta de su empresa por los h\u00edbridos enchufables en lugar de los coches totalmente el\u00e9ctricos.<br \/>\n<a href=\"http:\/\/www.whatcar.com\/car-news\/audi-wont-chase-tesla-bmw-i-electric-cars\/1303762\" target=\"_blank\" rel=\"nofollow noopener\">qu\u00e9coche.com<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\"Si no est\u00e1n implicados, tienen que hacerse algunas preguntas inc\u00f3modas\". Herbert Kohler, jefe de investigaci\u00f3n corporativa de Daimler, sobre la situaci\u00f3n inversa en la que se encuentra la empresa<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3190,10508,1353],"class_list":["post-59987","post","type-post","status-publish","format-standard","hentry","category-automobile","tag-herbert-kohler","tag-jeff-kuhlman","tag-rupert-stadler"],"acf":{"post_article-format":null,"post_categories":null,"post_tags":null,"post_thumbnail":null,"post_thumbnail_listing":null,"post_thumbnail-caption":null,"post_teaser-text":null,"post_advert":null,"post_legacy":null,"post_original_image":null,"news_video_embed":null,"post_video-duration":null,"featured_podcast_title":null,"featured_podcast_teaser":null,"embed-code":null,"podcast-dauer":null,"post_teaser-text-advanced":null,"facts":null,"conclusion":null,"partner-portrait":null,"partner-name":null,"partner-position":null,"partner-intro":null,"partner-link-title":null,"partner-link":null,"guest-portrait":null,"guest-name":null,"guest-position":null,"guest-intro":null,"guest-link-title":null,"guest-link":null,"inhalt_teil2":null,"to_translate":null,"is_translated":null,"date_translation":null,"post_id_net":null,"slug_net":null,"post_id_com":null,"slug_com":null},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/59987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=59987"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/59987\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=59987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=59987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=59987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}