{"id":61771,"date":"2014-10-29T09:38:21","date_gmt":"2014-10-29T07:38:21","guid":{"rendered":"https:\/\/www.electrive.com\/?p=61771"},"modified":"2017-10-25T10:51:43","modified_gmt":"2017-10-25T08:51:43","slug":"harald-kroeger-mary-barra-jim-buczkowski","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2014\/10\/29\/harald-kroeger-mary-barra-jim-buczkowski\/","title":{"rendered":"Harald Kroeger, Mary Barra, Jim Buczkowski."},"content":{"rendered":"<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-57822\" src=\"https:\/\/www.electrive.com\/media\/2014\/04\/Harald-Kroeger.jpg\" alt=\"Harald-Kroeger\" width=\"100\" height=\"100\" title=\"\">\"\u00bfQui\u00e9n iba a pensar que entre los clientes de Porsche 10% se preocupar\u00edan por los osos polares? Eso demuestra b\u00e1sicamente que hay algo ah\u00ed fuera\".<\/p>\n<p>Harald Kroeger, vicepresidente de electricidad\/electr\u00f3nica y propulsi\u00f3n el\u00e9ctrica de Mercedes-Benz, habla de la electrificaci\u00f3n de la cartera de Porsche. Est\u00e1 seguro de que dentro de diez a\u00f1os habr\u00e1 bater\u00edas con el doble de capacidad a la mitad de precio: \"Tenemos las primeras muestras en nuestros laboratorios en casa que me demuestran que es cierto\".<br \/>\n<a href=\"http:\/\/wardsauto.com\/north-america\/why-3-gasoline-problematic\" target=\"_blank\" rel=\"nofollow noopener\">wardsauto.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-61761\" src=\"https:\/\/www.electrive.com\/media\/2014\/10\/Mary-Barra.jpg\" alt=\"Mary-Barra\" width=\"100\" height=\"100\" title=\"\">\"Si nos fijamos en los requisitos normativos de todo el mundo, la electrificaci\u00f3n es una pieza clave para alcanzar esos objetivos. Pero haci\u00e9ndolo de una forma centrada en el cliente\".<\/p>\n<p>La consejera delegada de GM, Mary Barra, afirma que el fabricante tiene que \"formar parte de la definici\u00f3n del futuro\", pero que, en \u00faltima instancia, el cliente decidir\u00e1 cu\u00e1l ser\u00e1 el futuro.<br \/>\n<a href=\"http:\/\/www.freep.com\/story\/money\/cars\/general-motors\/2014\/10\/28\/gms-barra-change-next-years-last\/18031587\/\" target=\"_blank\" rel=\"nofollow noopener\">freep.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-61760\" src=\"https:\/\/www.electrive.com\/media\/2014\/10\/Jim-Buczkowski.jpg\" alt=\"Jim-Buczkowski\" width=\"100\" height=\"100\" title=\"\">\"Creo que \u00e9se es el reto al que nos enfrentamos. Tenemos que tener veh\u00edculos de los segmentos C y D que sean muy asequibles para los clientes para que los VE despeguen de verdad.\"<\/p>\n<p>Jim Buczkowski, director de sistemas el\u00e9ctricos y electr\u00f3nicos\/investigaci\u00f3n e innovaci\u00f3n de Ford, afirma que la ca\u00edda de los precios de la gasolina supone un problema importante para el mercado de la movilidad el\u00e9ctrica.<br \/>\n<a href=\"http:\/\/wardsauto.com\/north-america\/why-3-gasoline-problematic\" target=\"_blank\" rel=\"nofollow noopener\">wardsauto.com<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\"\u00bfQui\u00e9n iba a pensar que entre los clientes de Porsche 10% se preocupar\u00edan por los osos polares? Eso demuestra b\u00e1sicamente que hay algo ah\u00ed fuera\". Dice Harald Kroeger, vicepresidente<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[10211,10792,4498],"class_list":["post-61771","post","type-post","status-publish","format-standard","hentry","category-automobile","tag-harald-kroger","tag-jim-buczkowski","tag-mary-barra"],"acf":{"post_article-format":null,"post_categories":null,"post_tags":null,"post_thumbnail":null,"post_thumbnail_listing":null,"post_thumbnail-caption":null,"post_teaser-text":null,"post_advert":null,"post_legacy":null,"post_original_image":null,"news_video_embed":null,"post_video-duration":null,"featured_podcast_title":null,"featured_podcast_teaser":null,"embed-code":null,"podcast-dauer":null,"post_teaser-text-advanced":null,"facts":null,"conclusion":null,"partner-portrait":null,"partner-name":null,"partner-position":null,"partner-intro":null,"partner-link-title":null,"partner-link":null,"guest-portrait":null,"guest-name":null,"guest-position":null,"guest-intro":null,"guest-link-title":null,"guest-link":null,"inhalt_teil2":null,"to_translate":null,"is_translated":null,"date_translation":null,"post_id_net":null,"slug_net":null,"post_id_com":null,"slug_com":null},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/61771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=61771"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/61771\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=61771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=61771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=61771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}