{"id":69555,"date":"2016-02-18T09:33:35","date_gmt":"2016-02-18T07:33:35","guid":{"rendered":"https:\/\/www.electrive.com\/?p=69555"},"modified":"2017-10-25T10:40:13","modified_gmt":"2017-10-25T08:40:13","slug":"elon-musk-ian-robertson","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2016\/02\/18\/elon-musk-ian-robertson\/","title":{"rendered":"Elon Musk, Ian Robertson."},"content":{"rendered":"<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-60838\" src=\"https:\/\/www.electrive.com\/media\/2014\/09\/Elon-Musk-Twitter.jpg\" alt=\"Elon-Musk-Twitter\" width=\"100\" height=\"100\" title=\"\">\"Creo que podr\u00eda vernos haciendo publicidad en la que el anuncio sea interesante, entretenido y la gente no se arrepienta de haberlo visto, lo que desgraciadamente no ocurre con la mayor\u00eda de la publicidad\".<\/p>\n<p>B\u00e1sicamente, Tesla se abstendr\u00e1 a\u00fan m\u00e1s de hacer publicidad si seguimos la l\u00f3gica de Elon Musk. No es que el fabricante de veh\u00edculos el\u00e9ctricos necesite publicidad con los blogueros y vlogueros que la promocionan deliberadamente y sin obtener siquiera un Model S o X con descuento por ello.<br \/>\n<a href=\"http:\/\/insideevs.com\/tesla-conference-call-concentrate\/\" target=\"_blank\" rel=\"nofollow noopener\">insideevs.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-57591\" src=\"https:\/\/www.electrive.com\/media\/2014\/03\/ian-robertson.jpg\" alt=\"ian-robertson\" width=\"100\" height=\"100\" title=\"\">\"Los buenos coches no bastan por s\u00ed solos. En nuestra opini\u00f3n, los incentivos gubernamentales ser\u00edan \u00fatiles para estimular el mercado de la movilidad el\u00e9ctrica. La bonificaci\u00f3n por desguace en 2009 demuestra que estas herramientas funcionan\".<\/p>\n<p>El jefe de ventas de BMW, Ian Robertson, sigue pidiendo a los gobiernos, especialmente al alem\u00e1n, que introduzcan incentivos para los veh\u00edculos el\u00e9ctricos, ya que de lo contrario cree que \"el objetivo declarado de Alemania de tener un mill\u00f3n de veh\u00edculos el\u00e9ctricos en circulaci\u00f3n en 2020 probablemente no sea factible\".<br \/>\n<a href=\"http:\/\/www.automotiveit.com\/the-classic-sales-process-is-a-thing-of-the-past\/news\/id-0049776\" target=\"_blank\" rel=\"nofollow noopener\">automotiveit.com<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\"Creo que podr\u00eda vernos haciendo publicidad donde el anuncio sea interesante, entretenido y la gente no se arrepienta de haberlo visto, lo que desgraciadamente no es el caso de<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[1486,1451],"class_list":["post-69555","post","type-post","status-publish","format-standard","hentry","category-automobile","tag-elon-musk","tag-ian-robertson"],"acf":{"post_article-format":null,"post_categories":null,"post_tags":null,"post_thumbnail":null,"post_thumbnail_listing":null,"post_thumbnail-caption":null,"post_teaser-text":null,"post_advert":null,"post_legacy":null,"post_original_image":null,"news_video_embed":null,"post_video-duration":null,"featured_podcast_title":null,"featured_podcast_teaser":null,"embed-code":null,"podcast-dauer":null,"post_teaser-text-advanced":null,"facts":null,"conclusion":null,"partner-portrait":null,"partner-name":null,"partner-position":null,"partner-intro":null,"partner-link-title":null,"partner-link":null,"guest-portrait":null,"guest-name":null,"guest-position":null,"guest-intro":null,"guest-link-title":null,"guest-link":null,"inhalt_teil2":null,"to_translate":null,"is_translated":null,"date_translation":null,"post_id_net":null,"slug_net":null,"post_id_com":null,"slug_com":null},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/69555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=69555"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/69555\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=69555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=69555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=69555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}