{"id":70524,"date":"2016-04-19T08:49:54","date_gmt":"2016-04-19T06:49:54","guid":{"rendered":"https:\/\/www.electrive.com\/?p=70524"},"modified":"2017-10-25T10:35:23","modified_gmt":"2017-10-25T08:35:23","slug":"lex-kerssemakers-larry-nitz-kevin-layden","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2016\/04\/19\/lex-kerssemakers-larry-nitz-kevin-layden\/","title":{"rendered":"Lex Kerssemakers, Larry Nitz, Kevin Layden."},"content":{"rendered":"<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-56186\" src=\"https:\/\/www.electrive.com\/media\/2014\/01\/Lex-Kerssemakers.jpg\" alt=\"Lex-Kerssemakers\" width=\"100\" height=\"100\" title=\"\">\"Creemos firmemente en la electrificaci\u00f3n. Tanto que si queremos vender 150.000 coches en EE.UU., la tecnolog\u00eda h\u00edbrida enchufable durante los pr\u00f3ximos cuatro o cinco a\u00f1os ser\u00e1 la tecnolog\u00eda m\u00e1s com\u00fan. Y despu\u00e9s, poco a poco, la tomar\u00e1n los coches el\u00e9ctricos. As\u00ed que estamos preparados para ello\".<\/p>\n<p>Lex Kerssemakers, director general de Volvo Cars de Norteam\u00e9rica, confirma que el fabricante se ce\u00f1ir\u00e1 a los coches h\u00edbridos enchufables en un futuro pr\u00f3ximo. A\u00f1ade que para la electrificaci\u00f3n, los fabricantes necesitan el apoyo del gobierno mediante normativas medioambientales y clientes \"dispuestos a probarlo\".<br \/>\n<a href=\"http:\/\/www.postandcourier.com\/20160417\/160419405\/lex-kerssemakers-drives-volvo-cars\" target=\"_blank\" rel=\"nofollow noopener\">postandcourier.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-70516\" src=\"https:\/\/www.electrive.com\/media\/2016\/04\/Larry-Nitz.jpg\" alt=\"Larry-Nitz\" width=\"100\" height=\"100\" title=\"\">\"La mayor\u00eda de los clientes ni siquiera entienden las ventajas de la electrificaci\u00f3n. Francamente, hemos sido malos explicando nuestra tecnolog\u00eda a los clientes\".<\/p>\n<p>Larry Nitz, director ejecutivo de ingenier\u00eda de cadenas cinem\u00e1ticas h\u00edbridas y el\u00e9ctricas de General Motors, afirma que para que la gente se atreva a ponerse al volante de un coche el\u00e9ctrico, las empresas primero tienen que transmitir que es f\u00e1cil y c\u00f3modo.<br \/>\n<a href=\"http:\/\/wardsauto.com\/alternative-evs-hevs-fcvs\/word-mouth-marketing-fun-could-spur-electrified-vehicle-sales?page=1\" target=\"_blank\" rel=\"nofollow noopener\">wardsauto.com<\/a><\/p><\/blockquote>\n<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-57459\" src=\"https:\/\/www.electrive.com\/media\/2014\/03\/Kevin-Layden.jpg\" alt=\"Kevin-Layden\" width=\"100\" height=\"100\" title=\"\">\"Creo que ahora mismo, con el lanzamiento del Focus El\u00e9ctrico a 160 km, va a satisfacer a una gran parte de la poblaci\u00f3n. Va a ser realmente asequible y un paso adelante respecto a donde estamos ahora\".<\/p>\n<p>Kevin Layden, director de programas de electrificaci\u00f3n e ingenier\u00eda de Ford, afirma que un VE con 160 km de autonom\u00eda es suficiente para satisfacer a las personas que viajan diariamente al trabajo, al tiempo que mantiene bajos el coste y el peso. El fabricante no tiene planes inmediatos para un coche el\u00e9ctrico de largo alcance.<br \/>\n<a href=\"http:\/\/www.autonews.com\/article\/20160418\/OEM05\/304189970\/no-200-mile-electric-car-in-fords-future\" target=\"_blank\" rel=\"nofollow noopener\">autonews.com<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\"Creemos firmemente en la electrificaci\u00f3n. Tanto que si queremos vender 150.000 coches en EE.UU., la tecnolog\u00eda h\u00edbrida enchufable para los pr\u00f3ximos cuatro o cinco<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[2806,12183,2474],"class_list":["post-70524","post","type-post","status-publish","format-standard","hentry","category-automobile","tag-kevin-layden","tag-larry-nitz","tag-lex-kerssemakers"],"acf":{"post_article-format":null,"post_categories":null,"post_tags":null,"post_thumbnail":null,"post_thumbnail_listing":null,"post_thumbnail-caption":null,"post_teaser-text":null,"post_advert":null,"post_legacy":null,"post_original_image":null,"news_video_embed":null,"post_video-duration":null,"featured_podcast_title":null,"featured_podcast_teaser":null,"embed-code":null,"podcast-dauer":null,"post_teaser-text-advanced":null,"facts":null,"conclusion":null,"partner-portrait":null,"partner-name":null,"partner-position":null,"partner-intro":null,"partner-link-title":null,"partner-link":null,"guest-portrait":null,"guest-name":null,"guest-position":null,"guest-intro":null,"guest-link-title":null,"guest-link":null,"inhalt_teil2":null,"to_translate":null,"is_translated":null,"date_translation":null,"post_id_net":null,"slug_net":null,"post_id_com":null,"slug_com":null},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/70524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=70524"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/70524\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=70524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=70524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=70524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}