{"id":70687,"date":"2016-04-28T08:37:57","date_gmt":"2016-04-28T06:37:57","guid":{"rendered":"https:\/\/www.electrive.com\/?p=70687"},"modified":"2017-10-25T10:35:21","modified_gmt":"2017-10-25T08:35:21","slug":"arndt-ellinghorst-y-jose-guerrero","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2016\/04\/28\/arndt-ellinghorst-and-jose-guerrero\/","title":{"rendered":"Arndt Ellinghorst y Jos\u00e9 Guerrero."},"content":{"rendered":"<blockquote><p><img decoding=\"async\" class=\"alignright size-full wp-image-58924\" src=\"https:\/\/www.electrive.com\/media\/2014\/06\/Arndt-Ellinghorst.jpg\" alt=\"Arndt-Ellinghorst\" width=\"100\" height=\"100\" title=\"\">\"Se trata de un incentivo importante y es un buen comienzo. Pero lo m\u00e1s importante es que los fabricantes alemanes tienen que fabricar coches el\u00e9ctricos atractivos, y los alemanes no lo son\".<\/p>\n<p>Arndt Ellinghorst, analista de Evercore ISI, cree que los fabricantes alemanes tienen que \"Teslarizar\" sus coches el\u00e9ctricos si quieren estimular una demanda que perdure m\u00e1s all\u00e1 de las ayudas estatales.<br \/>\n<a href=\"http:\/\/www.bloomberg.com\/news\/articles\/2016-04-27\/germany-planning-1-4-billion-in-incentives-for-electric-cars\" target=\"_blank\" rel=\"nofollow noopener\">bloomberg.com<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-69409\" src=\"https:\/\/www.electrive.com\/media\/2016\/02\/Jose-Guerrero.jpg\" alt=\"Jos\u00e9-Guerrero\" width=\"100\" height=\"100\" title=\"\">\"Otros fabricantes de autom\u00f3viles est\u00e1n bailando alrededor del tema de los PHEV, coloc\u00e1ndolos en segmentos nicho o supernicho, y realmente te cuestionas si quieren que esto tenga \u00e9xito\".<\/p>\n<p>Jos\u00e9 Guerrero, Director de Producto de BMW Norteam\u00e9rica, sobre la estrategia de BMW para electrificar todos y cada uno de los segmentos. Esto conlleva nuevos retos, ya que la decisi\u00f3n de compra ya no se basa en los acabados, sino en el \"aspecto de sostenibilidad de un veh\u00edculo\".<br \/>\n<a href=\"https:\/\/chargedevs.com\/features\/bmws-x5-xdrive40e-spearheads-its-plan-to-offer-phevs-in-every-market-segment\/\" target=\"_blank\" rel=\"nofollow noopener\">chargedevs.com<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\"Se trata de un incentivo importante y es un buen comienzo. Pero lo que tiene que ocurrir de forma m\u00e1s importante es que los fabricantes alemanes tienen que fabricar e-cars atractivos, y los e-cars alemanes<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[],"class_list":["post-70687","post","type-post","status-publish","format-standard","hentry","category-automobile"],"acf":{"post_article-format":null,"post_categories":null,"post_tags":null,"post_thumbnail":null,"post_thumbnail_listing":null,"post_thumbnail-caption":null,"post_teaser-text":null,"post_advert":null,"post_legacy":null,"post_original_image":null,"news_video_embed":null,"post_video-duration":null,"featured_podcast_title":null,"featured_podcast_teaser":null,"embed-code":null,"podcast-dauer":null,"post_teaser-text-advanced":null,"facts":null,"conclusion":null,"partner-portrait":null,"partner-name":null,"partner-position":null,"partner-intro":null,"partner-link-title":null,"partner-link":null,"guest-portrait":null,"guest-name":null,"guest-position":null,"guest-intro":null,"guest-link-title":null,"guest-link":null,"inhalt_teil2":null,"to_translate":null,"is_translated":null,"date_translation":null,"post_id_net":null,"slug_net":null,"post_id_com":null,"slug_com":null},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/70687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=70687"}],"version-history":[{"count":0,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/70687\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=70687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=70687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=70687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}