{"id":84266,"date":"2017-12-07T09:46:18","date_gmt":"2017-12-07T08:46:18","guid":{"rendered":"https:\/\/www.electrive.com\/?p=84266"},"modified":"2026-03-17T13:21:06","modified_gmt":"2026-03-17T12:21:06","slug":"bmw-no-esta-autorizada-a-utilizar-el-termino-emisiones-cero","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2017\/12\/07\/bmw-not-permitted-use-term-zero-emissions\/","title":{"rendered":"BMW no puede utilizar el t\u00e9rmino \"cero emisiones\""},"content":{"rendered":"<p>Las normas publicitarias son algo bueno, pero este caso de la Autoridad Brit\u00e1nica de Normas Publicitarias (ASA) parece un poco exagerado. Los vigilantes dijeron a BMW que detuviera un anuncio en Facebook que promocionaba el i3 con t\u00e9rminos como \"cero emisiones\" o \"limpio\". <!--more--><br \/>\nSin embargo, la autoridad no se refer\u00eda a que el i3 pudiera cargarse con energ\u00eda procedente de la energ\u00eda nuclear u otras sutilezas. En su lugar, la ASA dictamin\u00f3 que el anuncio era enga\u00f1oso dado que BMW ofrece el i3 con un extensor de autonom\u00eda. Opcionalmente, podemos decir.<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/environment\/2017\/dec\/06\/bmw-electric-car-ad-banned-over-misleading-clean-car-claims\" rel=\"nofollow noopener\" target=\"_blank\">theguardian.com<\/a>,\u00a0<a href=\"http:\/\/www.independent.co.uk\/news\/business\/news\/bmw-electric-car-advert-ban-environmental-claims-zero-emissions-mislead-facebook-a8093051.html\" rel=\"nofollow noopener\" target=\"_blank\">independent.co.uk<\/a>,\u00a0<a href=\"https:\/\/www.asa.org.uk\/rulings\/bmw--uk--ltd-a17-389311.html\" rel=\"nofollow noopener\" target=\"_blank\">asa.org.uk<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Las normas publicitarias son algo bueno, pero este caso de la Autoridad Brit\u00e1nica de Normas Publicitarias (ASA) parece un poco exagerado. Los vigilantes dijeron a BMW que dejara de<\/p>","protected":false},"author":21,"featured_media":70737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[3701,56,5525],"class_list":["post-84266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-bev","tag-bmw","tag-i3"],"acf":{"inhalt_teil2":""},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/84266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=84266"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/84266\/revisions"}],"predecessor-version":[{"id":301700,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/84266\/revisions\/301700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/70737"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=84266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=84266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=84266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}