{"id":99374,"date":"2018-09-05T14:30:01","date_gmt":"2018-09-05T12:30:01","guid":{"rendered":"https:\/\/www.electrive.com\/?p=99374"},"modified":"2026-03-16T15:39:27","modified_gmt":"2026-03-16T14:39:27","slug":"no-hay-dinero-para-publicidad-ev","status":"publish","type":"post","link":"https:\/\/www.electrive.com\/es\/2018\/09\/05\/no-money-for-ev-advertising\/","title":{"rendered":"No hay dinero para publicidad de VE"},"content":{"rendered":"<p>Un nuevo an\u00e1lisis ha demostrado que seis de los mayores fabricantes de autom\u00f3viles de EE.UU., a saber, General Motors, Ford, Toyota, Nissan, Volkswagen y Fiat Chrysler, siguen sin gastar pr\u00e1cticamente nada en la promoci\u00f3n de sus veh\u00edculos el\u00e9ctricos e h\u00edbridos.<!--more--><\/p>\n<p>Ll\u00e1melo c\u00ednico, pero eso hace que parezca sospechosamente que estos fabricantes de autom\u00f3viles realmente no quieren molestarse en vender veh\u00edculos de nueva energ\u00eda, confiando en cambio en el m\u00e9todo probado y comprobado de \"no agitar el barco\". Tesla ha conseguido movilizar a sus <a href=\"https:\/\/www.electrive.com\/es\/2018\/07\/26\/los-fans-de-tesla-toman-las-pruebas-en-sus-manos\/\">clientes<\/a> en un muy <a href=\"https:\/\/www.electrive.com\/es\/2018\/07\/13\/tesla-objeto-de-un-gran-amor-de-los-fans\/\">impresionante<\/a> manera, pero no vemos los mismos niveles de compromiso por parte de sus rivales en los rincones m\u00e1s establecidos de la industria del autom\u00f3vil.<\/p>\n<p>Al menos podemos confiar en el creciente inter\u00e9s de los clientes por la e-movilidad y en que los gobiernos obliguen a los fabricantes de autom\u00f3viles a asumir una parte de responsabilidad por el impacto medioambiental que provocan.<\/p>\n<p><a href=\"https:\/\/cleantechnica.com\/2018\/09\/02\/automakers-try-hard-to-not-sell-electric-cars\/\" target=\"_blank\" rel=\"noopener nofollow\">cleantechnica.com<\/a>, <a href=\"https:\/\/electrek.co\/2018\/09\/03\/automakers-not-advertising-electric-vehicles-study\/\" target=\"_blank\" rel=\"noopener nofollow\">electrek.co<\/a>, <a href=\"https:\/\/www.sierraclub.org\/compass\/2018\/08\/automakers-are-still-not-advertising-electric-cars\" target=\"_blank\" rel=\"noopener nofollow\">sierraclub.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un nuevo an\u00e1lisis ha demostrado que seis de los mayores fabricantes de autom\u00f3viles de EE.UU., a saber, General Motors, Ford, Toyota, Nissan, Volkswagen y Fiat Chrysler, siguen siendo<\/p>","protected":false},"author":22,"featured_media":88083,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9930],"tags":[14543,209,224,383,520,567],"class_list":["post-99374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile","tag-fiat-chrysler","tag-ford","tag-general-motors","tag-nissan","tag-toyota","tag-volkswagen"],"acf":{"inhalt_teil2":""},"_links":{"self":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/99374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/comments?post=99374"}],"version-history":[{"count":1,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/99374\/revisions"}],"predecessor-version":[{"id":301436,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/posts\/99374\/revisions\/301436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media\/88083"}],"wp:attachment":[{"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/media?parent=99374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/categories?post=99374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electrive.com\/es\/wp-json\/wp\/v2\/tags?post=99374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}