“Charging up profits: 10 tips to boost visibility and drive revenue from your EV charging stations“ – Ehab Aboud from Uberall

In the race to scale up electric vehicle infrastructure, visibility is fast becoming as important as voltage. Ehab Aboud, Principal Solution Engineer at Uberall, highlighted this shift during electrive LIVE, stressing that many charge point operators still underestimate the power of online presence. “It’s no longer enough to build the best charge park. If it can’t be found easily online, you’re missing revenue,” said Aboud.

Uberall, a platform specialised in hybrid customer experiences, recently entered the EV space to address a common challenge: ensuring that EV charging locations appear correctly and consistently across major search engines, navigation apps, and directories. “Imagine driving to a charger only to find the pins on the wrong side of the motorway. We solve that,” Aboud explained.

The technical backbone of this effort lies in synchronising location data across platforms like Google Maps, Apple Maps, and Waze. While there are apps just for EV drivers, many still rely on traditional mapping tools. “You’ve got to meet drivers where they are,” said Aboud. “Whether they’re searching for a coffee or a charger, it’s all part of the same journey.”

From Trust Signals to Local Page Strategy

At the heart of search visibility is trust. Aboud explained that changes to listings, from addresses to opening hours, are vetted against signals from business accounts, user behaviour, and local websites. This makes reputation management critical. “Your reviews don’t just influence other drivers, they determine how likely your listing is to show up at all,” he added.

According to Aboud, even simple tactics like uploading short videos or drip-feeding new photos to listings can improve visibility through what Google calls “engagement recency.” But many CPOs face friction from the platforms themselves. “Claiming listings is notoriously complex due to spam prevention. Without support or automation, it becomes unmanageable,” said Aboud.

Beyond search engine optimisation (SEO), Uberall advocates for “location performance optimisation” (LPO), a term the company has coined. This includes building unique local web pages for each charging site, embedding structured data, and maintaining consistent metadata to match directory listings. He also stressed the importance of tools that simulate how EV drivers interact with map apps from different locations and languages.

When asked why CPOs can’t manage all this alone, Aboud was direct: “You could hire two full-time staff just to maintain listings. But they’d be miserable. Or you can use a platform that automates the heavy lifting, so your team can actually innovate.”