Xiaomi recruits former BMW designer
He will remain in Munich, where Xiaomi operates a research and development centre. Langer’s exact role at Xiaomi is still unclear, but he appears to be working for the electric car division.
“After more than two decades within the BMW Group and a lot of amazing projects and responsibilities I had the pleasure to work in, I decided to take the step to a new challenge. From the first of August I will join one of the most progressive and uprising big tech players in the world,” Langer wrote on LinkedIn. “XIAOMI, already established in the tech and consumer electronics market, and with a moon rocketing debute in the automotive industry is ramping up their business and is giving me the chance to be a strong part of it. I am very curious about the possibilities that will be given to me to keep going to create a bright future…”
So far, Langer has only listed ‘Customer / Brand / Product’ as his job title on his LinkedIn profile. Even Chinese media outlets that closely follow the company, such as the Xiaomitime portal, have no more detailed information about his role at the company other than Langer’s LinkedIn post.
With the highly acclaimed SU7 and the SUV model YU7, which was introduced later, Xiaomi already has two electric cars on the market that are selling very well. Both models have a similar design and are recognisable as Xiaomi’s. Whether Langer will continue to develop this design language or whether the manufacturer’s future electric cars will look different remains to be seen in the coming months.
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