Xiaomi targets over 550,000 deliveries this year

Chinese electric vehicle newcomer Xiaomi aims to deliver 550,000 vehicles this year. This would represent a 34 per cent increase over the more than 410,000 units delivered in 2025 and an exceptionally impressive figure given that the tech manufacturer only began producing cars in 2024.

It was only in April 2024 that Xiaomi, a technology group primarily known in Europe as a smartphone manufacturer, began delivering electric cars. The first customers received the battery-electric sedan SU7, which visually resembles the Porsche Taycan. By the end of 2024 alone, Xiaomi achieved over 135,000 deliveries of its debut model, marking an unexpected success.

Since then, Xiaomi’s expansion in the electric vehicle sector has progressed rapidly, and the company has surpassed its 2025 targets by a significant margin. Initially, the goal for the first full fiscal year was set at 300,000 units, but by March 2025, it had already been raised to 350,000 units. Ultimately, Xiaomi delivered over 410,000 electric vehicles in 2025, as founder and CEO Lei Jun recently announced.

This success is also reflected in the company’s finances: in the first nine months of 2025 alone, Xiaomi generated 68.9 billion Yuan (approximately 8.4 billion euros) in revenue from its electric vehicle division. Figures for the fourth quarter, and thus the full year 2025, are not yet available.

For 2026, Lei Jun has set an initial target of 550,000 units – a 34% increase in sales compared to 2025. If last year’s pattern repeats, this could prove to be a conservative forecast, with Xiaomi likely to exceed it once again.

Xiaomi’s growth has been further bolstered by the launch of its second model, the electric SUV YU7, in the summer of 2025. Positioned as a competitor to the Tesla Model Y, the YU7 has significantly expanded Xiaomi’s sales potential. Additionally, Xiaomi is reportedly expanding its model range: according to Chinese media reports from December, the next releases will include a large electric SUV, the YU9; the sports SUV YU7 GT; and the saloon SU7 L. As the model names suggest, the SU7 L will be a long-wheelbase version of the SU7 saloon, while the YU7 GT will be a performance variant of the YU7, featuring minor design changes. From 2027, Xiaomi plans to expand into markets outside China.

Xiaomi’s rapid success in the electric vehicle sector can be partly attributed to its adoption of the ‘Shanzai’ strategy. While the Chinese term originally refers to counterfeiting, in this context, it involves deconstructing designs from other manufacturers and adapting them to local needs with added innovations, rather than merely copying them. This approach enabled Xiaomi to quickly transfer its expertise from smartphone production to car manufacturing.

cnevpost.com