Engendering the Future of Electric Vehicles: Conversations with Men and Women


This research examines early drivers of plug-in electric vehicles (PEVs) from a gendered perspective. Data are from two sets of focus groups conducted in 2011 and 2012 as PEVs entered the market in California. Within some themes, women are more likely to talk about their PEV in terms of its practicality as a travel tool and adapting to the present system of vehicle charging. Conversely, within these same themes men are more likely to talk in terms of research and development and how the system should change.