Dieter Zetsche, Trevor Milton, Jens Marquardt.
“Whoever arrives too early is alone on the dance floor. Whoever comes too late may have already missed the best part.”
For Daimler CEO Dieter Zetsche, the time to launch an EV has to be picked as carefully as the time to arrive at a party. He says that launching the Generation EQ concept at the end of the decade is the right time to so.
“We’ve essentially solved the biggest transportation problem in our history.”
Trevor Milton, CEO of Nikola Motors, seems to be ready to take Elon Musk head on – at least in terms of communication. The company just revealed its hydrogen-electric truck, said to launch in 2020.
“It’s important for Formula E to keep its USP with racing in big cities where the people are.”
BMW motorsport director Jens Marquardt doesn’t believe that the Formula E needs to go any faster, but should focus on fan interaction and virtual racing. He even believes that one day, fans could virtually race against the teams actually on the track.