Tag: Max Warburton

Dec 10, 2015 - 09:06 am

Max Warburton, Jerry Brown.

Max-Warburton“While respectful of what Tesla has achieved so far, they criticized many aspects of Tesla’s approach – notably durability, battery build quality and safety – they insisted that large format batteries – mainly produced in Korea – offered better overall performance and ultimately could be made as cheaply once production is scaled up.”

Bernstein Research analyst Max Warburton spoke with insiders at Tesla and German carmakers. The latter were adamant that the Californians would not have a lasting lead in battery technology, an analysis the researcher shares.

Jerry-Brown“Electric cars are growing. But they’re not ramping up at the level we need.”

Californian Governor Jerry Brown fears the target to put 1.5 million electric vehicles on the road by 2025 is far from reach at the current growth rate. To fulfil its emission goal for 2030, 5m EVs would be required.

Mar 18, 2014 - 10:00 am

Pam Fletcher, Max Warburton.

Pam-Fletcher“If you’re driving through the mountains, we don’t want you to be crawling up grades, or to be limited on any terrain.”

According to Pam Fletcher, chief engineer for EVs at GM, this is one reason why the Chevrolet Volt comes with a four-cylinder range extender and not with a two-cylinder engine like the BMW i3 has.

Max-Warburton“Tesla is selling cars to emotional buyers who are comparing the Tesla S to other emotional, irrational and expensive products – such as the Mercedes S class and Maserati. That’s the genius of the product – consumers are not doing any cost/benefit calculations – but rather just saying ‘I want one’.”

Max Warburton, analyst with Bernstein Research, sees the key to Tesla’s success in the positioning at the high end of the market rather than in technology or costs.

Found on electrive.com
10.12.2015 09:17