Rolf Frech, Agustín Payá, Matt Bristow.
“I don’t know what percentage of cars will be fully electric by 2025, but we are prepared to meet market demand and be sure that we are looking not only for one solution, but for many.”
“We chose the Tesla model S simply because it is one of the best cars ever made, and certainly one of the best 100 per cent electric cars.”
Agustín Payá, Technical Director for Electric GT Holdings, explains why the Tesla Model S was chosen as base model for the new electric GT racing series.
“Our sub-brand BMW i has become well established within the market and is synonymous with efficient, electric vehicles – therefore, we feel this name change will help position our new plug-in hybrid models and make it easier for our customers and prospects to understand.”
Matt Bristow, head of corporate sales for BMW, on why the German carmaker looks to introduce the sub brand iPerformance for its PHEV range.