“I’d say it was a very interesting year for electrification overall. I think the market showed that there’s interest in electrification but yet it’s still not a huge segment, its not a mainstream segment as maybe what we would have thought a couple years ago … there’s still a lot of people who don’t quite frankly understand it.”
Michelle Malcho is GM’s media representative for the Volt and “relatively pleased” with its uptake in 2013. However, raising EV awareness from scratch remains a tedious task, hence Volt marketing will keep its focus on already EV-savvy and best-selling markets like California.
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