“In order to give (…) customers what they want within an appropriate timescale, we are committed to developing a broad range of technologies—including plug-in hybrid, electric vehicle and FCV, corresponding to the simultaneous diversification of energy sources.”
Yoshikazu Tanaka, Toyota head of fuel cell development, says that none of the alternative drives available to date are flawless. But in order to make them attractive to customers, different kinds of technologies fit for different situations are made available.
“There is no clear direction about which eco-friendly cars will win. We are dividing the roles of Hyundai and Kia, with Hyundai launching fuel cell cars and Kia focusing on electric cars. But the time will come when Kia will introduce a fuel-cell car. Hyundai is also preparing to launch a (battery-powered) electric car in 2016.”
Ki-Sang Lee, senior vice-president of Hyundai Motors confirms that the South Korean carmaker plans on developing a fully-electric vehicle by 2016, while it had focused on FCVs until this point.