Tim Mahoney, Peter Adams.
“But the reality is that there’s a finite market for Volt, and it’s geographical. California is the epicenter; it’s not about selling Volt in Oklahoma.”
The marketing strategy for the upcoming Chevy Volt will be different, says Chief Marketing Officer Tim Mahoney. GM acknowledges that the EV is not a mass-market vehicle, but speaks to a very specific group of buyers. Also in geographical terms.
“We’ve had numerous people asking to buy the display car. Many have said to me: name your price.”
Peter Adams, BMW sales manager in the UK confirms that the i8 has already sold out, before even hitting the road in Great Britain. At this point, there is a ten-months waiting list for the electric sportscar.