“In general, we see more potential in markets where authorities or governments subsidize models that reduce pollution, because having the best of two worlds inside one car is a little bit more expensive. When a government wants to convince inhabitants that reducing pollution is a really important issue, and offers adequate incentives, electrified vehicles could grow to market shares up to 50 percent.”
Bernhard Maier, head of Porsche’s sales and marketing, is a dedicated driver of plug-in hybrids who strives to go all-electric all the way. For mass market penetration, Porsche would welcome subsidies as always.
“We have very little doubt that BMW’s power-train portfolio will move to almost 100 per cent hybrid and/or full electric by the middle of the coming decade.”
Evercore ISI analyst Arndt Ellinghorst is raising high hopes here, or expectations, depending on how one looks at it. His remarks come in the wake of the technology challenge BMW’s soon-to-be CEO Harald Krüger raised.
“When petrol cars came along, there wasn’t a national network of petrol stations overnight, they had to be built. It’s important to remember this is just the start of a revolution.”
Dale Vince, founder and CEO of Ecotricity, here is in defence of the utility providers ‘Electric Highway.’ A road test on the UK charging network had failed to reach Glasgow coming from London.