“What we’re aspiring to do is to make the cars so compelling that even with lower gas prices, it’s still the car you want to buy.”
Tesla CEO Elon Musk comments on falling oil prices. While these may dampen interest in EVs, the trick is to make electric cars even more compelling.
“We will sell them where there’s fuel.”
Mike O’Brien, Hyundai VP of Product Planning could not have put Hyundai’s sales strategy for the Tuscon FCV any simpler. The fuel cell car is currently available for lease in L.A. but will soon come to San Francisco, as more H2 stations are being installed.
“We see the Prius as our main rival for the Ioniq. It will lead the global market despite its belated launch compared to the Prius.”
Ryu Chang-seng is in charge of Hyundai’s marketing strategy. He clearly confirms the positioning of the hybrid Ioniq as Prius fighter and seems most confident that it will match or overtake Toyota’s model.
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