Tesla fandom.

Instead of twiddling their thumbs, hundreds of excited Tesla fans are preparing to camp out at the local store in order to grab a reservation number for the Model 3. A “camp out spreadsheet” is already in the works, noting who can bring coffee and donuts for those early risers. The Tesla store in Montreal has heard that some fans plan to camp out a full two days before the official opening on March 31st.
teslarati.com